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Case Study: Saving $100,000 for a Family Trust Property's Sale in Representing a Seller_Tim Vi Tran_Episode 3, Season 1
By leveraging the buyer's motivation and market knowledge and through understanding of buyer pain points in strategic negotiation, The Ivy Group CEO Tim Vi Tran saved $100,000 for the seller.
The Ivy Group successfully sold a 10,000 sq. ft. industrial building in Santa Clara, California, for $3.5 million, which the family trust planned to donate to charity. The property, valued at $3.7 million, was marketed "as is," attracting five offers within a month. Despite a $100,000 discount request from the second buyer, Tim V. Tran advised against it, and led to a $100,000 savings for the seller…
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