Whole Foods Said Wait. Little Spoon Built A $150M Brand Instead.
How do you build a $150M CPG brand when your first retail opportunity falls apart?
For Little Spoon, the answer was to stop waiting for the shelf and start building a relationship with the customer.
After its initial plans to launch fresh baby food with Whole Foods hit a roadblock, co-founder and chief product officer Angela Vranich helped steer the company toward a DTC-first strategy that transformed Little Spoon into the largest direct-to-consumer baby and kids food brand in the U.S.
The company has since expanded into more than 100 products, entered retail through an exclusive partnership…
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