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Inside Indiana's Homegrown Cocktail Brand | Dan Farner, Shake Up
On today's show I sat down with Dan Farner, co-founder and CEO of Indiana's Shake Up Cocktails.
Dan delves into the origins of its signature lemon shake up canned cocktail, which debuted at the 2022 Indiana State Fair and exceeded expectations by selling out within weeks.
Our discussion covers the brand's rapid growth, rebranding from High and Mighty Distillery, and expanding into Midwestern markets like Illinois and Wisconsin.
With insights on working with university partners like Ball State and Butler University, Dan shares the ups and downs of building a startup in the competitive beverage…
The skinny
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