Latest / Leveraging Thought Leadership
Thought Leadership, Research, and Getting Your Data Right | Mike Ilecki | 481
You're doing research for your thought leadership? Great!
But how do you know that you're asking the right questions?
Today, we sit down with Mike Ilecki, Vice President of Public Opinion Research and Thought Leadership at Ipsos, a multinational research and consulting firm that delivers reliable information and true understanding of society, markets, and people.
People's perception is often their reality and how perception of the world is constantly changing. With that in mind Mike helps us understand how organizations need to invest in multi-year longitudinal research that tracks not only…
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