Leveraging Thought Leadership | Luke Collins | 276

Leveraging Thought Leadership · Nov 22, 2020 · 37m

Today's guest is Luke Collins, the Managing Director, and Global Editor-in-Chief at EY. Luke has had a number of thought leadership roles at high profile companies with a background in journalism before that.

Luke talks with us about thought leadership being at an inflection point where there is tension between the need to push users towards the products you are offering and the need to retain a sense of objectivity that engenders trust.

We discuss how EY managed to reframe their thought leadership early in the year with the outbreak of COVID-19 and how they are using a Now, Next, Beyond…