NEW - Teenage Clothing Choices: Grey Is a Personality Now

Shane Hewitt and The Nightshift · Apr 17, 2026 · 9m

Fashion labels teenagers claim as identity had to arrive from somewhere, and Bob Addison watched it happen in real time. One kid in Trail, BC came back from Portland in 1976 with the first Nikes anyone in that schoolyard had ever seen. They got the name wrong for seven years. They got everything else right.

There is something recognizable about a teenager who has narrowed the entire colour spectrum down to grey, black, and the right logo. The orange shirt and orange shoes that came out this morning in Surrey were not for the kid. They were a choice made against the grey day, with false…