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Product pricing and the value triangle

Welcome to another episode of the Resilient Retail Game Plan podcast, hosted by me, retail expert Catherine Erdly. In this episode, I'm getting right to the heart of one of the biggest challenges for independent product business owners: pricing your products with confidence.

Whether you’re creating your own products or reselling others’, pricing often brings up tricky questions, self-doubt, and even a touch of money mindset drama.

I'll be explaining why undercharging is so common and why your customer’s wallet isn’t your business.

I'll also walk you through the concept of the value…

The skinny

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