The Paint Colors That Could Cost You Thousands

Mortgage Research Network Podcast · Jul 1, 2026 · 4m

A fresh coat of paint can add value—or quietly cost you thousands when it’s time to sell. Zillow’s latest research found that certain colors can influence buyer perceptions and offers, with some shades adding value while others may reduce a home’s sale price by as much as $18,000. Tim Lucas and Craig Berry explain why paint colors matter, which shades buyers prefer, and the simple updates that can help make a home more appealing.Connect with Mortgage Research Network:YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@MortgageResearchNetwork⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram…