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Put Your Money Where Your Mic Is · Your Mic

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  You know the adage, put your money where your mouth is.
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  Well, it applies to podcasting.
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  Welcome back to Your Mic.
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  My name is Freddy Cruz, founder of Speak Podcasting.
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  If you'd like to grab a free roadmap to plan your show,
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  whether it's one that you plan on launching in 2026,
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  or if you're a new or even a current podcaster
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  who's 50 episodes in, maybe you wanna rebrand,
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  we can help you with a roadmap.
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  Slide into the DMs, email me, freddyatspeakpodcasting.com.
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  We'll get you taken care of.
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  And back to putting your money where your mouth is.
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  I was on Perplexity, which if you work closely with me, you know by now I am infatuated with Perplexity AI.
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  We at Speak Podcasting like to use it to help outline client podcasts.
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  We use it for ideation.
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  I like to use it for graphic design prompts hand-in-hand with another program called MidJourney.
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  So I love using it.
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  You might even go back to a previous episode of Your Mic in which I talk about a prompt that we use to grade podcast episodes so that we can hone our podcast craft.
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  But I was on perplexity and I had seen a blip about the world-famous soccer player.
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  In the United States, we call it soccer, not football.
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  There's only one real football and that's the National Football League.
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  Be that as it may, I had seen this article about world-famous soccer player Cristiano Ronaldo.
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  So CR7 is his personal brand and how Cristiano is now an investor in perplexity.
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  And I'm like, wow, that is cool.
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  Here we have somebody who's worth an estimated $1 to $1.45 billion investing his capital
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  into something he believes in, something he uses on a daily basis, something that drives
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  is curiosity.
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  And when you are naturally curious, this is sort of a paraphrasing of what he talked
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  about, is that curiosity essentially drives society forward.
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  And I 1000% agree.
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  It's really
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  at the crux of what we as podcasters do, especially if you are a podcast host that
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  has interviews, who interviews guests, who talks to colleagues in your industry, who talks to
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  people in your office, whether it's a nonprofit or a plastic surgery practice.
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  What we like to do is talk to people and really just
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  hone our curiosity and extract stories from people that can help someone who is investing
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  their time into our podcast.
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  And so I'm going back and I'm thinking and thinking about how
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  amazing this is that here's somebody who doesn't necessarily have to, he's worth over a billion
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  bucks by some estimates, that he's investing in something he believes in because curiosity.
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  Now, what on earth does any of that have to do with podcasting?
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  Well, I would say it has
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  close to everything to do with podcasting.
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  Because if you're listening to a show or two
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  or three or four every single week, and you're investing your time, which by the way,
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  none of us get our time back.
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  You invest time into a show.
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  That is a significant investment.
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  If you spend one hour every single week, that is more than two days that you were spending with
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  your favorite podcast host.
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  And if you're listening to three or four different podcasts
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  and just assuming for one second that each episode is an hour, and I understand that they're
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  probably not, but just assuming that each podcast episode is an hour and you're listening to three
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  and four podcasts, that's a lot of hours that you're spending.
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  You're spending quite a bit of
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  time.
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  Over the course of a few years, you're spending several days with these people.
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  And so
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  if you're investing time, have you considered maybe investing other things into this podcast
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  that you are a fan of?
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  Furthermore, if you're investing time into listening to podcasts and
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  you're like, wow, that's a great idea.
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  I love these concepts.
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  I love these ideas.
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  I love that
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  they're bouncing ideas off of one another.
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  I love that this is a co-hosted podcast and wow,
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  maybe I can do that.
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  Oh, you know what?
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  That's, that's pie in the sky bull crap.
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  I'll never be
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  able to pull that off.
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  But, but you found this podcast and I will tell you that if you don't
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  have a show yet, don't listen to the devil in your head telling you, no, you should not launch
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  a podcast because there are too many.
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  That if you are investing your time every week into listening
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  to some true crime podcast or some celebrity podcast where all they do is bloviate about
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  nothing, but you enjoy it and you know that you get something out of it.
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  Who's to say
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  that somebody or hypothetically speaking, a lot of somebodies who say that a lot of somebodies
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  wouldn't get the same from your podcast about whatever your business is, or if you're running
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  a nonprofit.
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  Who's to say that somebody wouldn't get a tremendous amount of value from listening
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  to your podcast about the nonprofit that you are running?
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  So it begs the question that in 2026,
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  what are you going to be investing your time in?
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  Are you going to be investing more time into
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  listening to true crime podcasts or celebrity podcasts or business podcasts?
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  For me, it's
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  The Game by Alex Hormozy.
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  For me, it's listening to The Big Deal by Cody Sanchez.
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  For me, it's
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  listening to Modern Wisdom with Chris Williamson with a dash of the Mel Robbins podcast.
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  Getting
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  reacquainted with my friend's podcasts, Better Call Daddy, hosted by my friend, Rena Friedman
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  Watts.
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  The Son of a Blitch podcast hosted by my friend, George Blitch.
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  Of course, my client shows.
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  I love listening to my client shows because I speak podcasting.
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  We're not just podcasting for
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  the heck of it.
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  We podcast with a purpose.
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  These are intentional investments of time into sharing
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  stories with the world from those whose stories are yearning to be heard.
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  And so if you are
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  investing time into listening as a consumer, what if, what if maybe just maybe, maybe just maybe
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  you took that passion for the podcast that you're listening to and channeled it into creating
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  your industry's next favorite show.
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  Not just to have a podcast to say that you had it,
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  but to podcast and share stories, share wisdom,
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  share the struggles that you had.
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  I've once interviewed entrepreneur Evan Carmichael
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  who talks about showing the warts.
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  But basically showing the warts is not being shy about
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  sharing all the failures and setbacks that you had to overcome to get to where you need to get.
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  And so are you willing to show the warts?
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  Are you willing to, what they call in the literary world,
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  bleed all over the page?
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  Like really just pour your heart into what it is that you want to share.
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  because by listening for hours and hours and hours every single week as a podcast listener,
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  that to me tells me that maybe just maybe you've got what it takes to host your own podcast.
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  Cristiano Ronaldo, world famous soccer player, not a web designer, not a computer engineer,
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  someone who is curious and wants to put his money where his mouth is.
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  And that curiosity is going to lead to passion.
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  That passion is going to lead to purpose.
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  This
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  is something that Stephen Kotler wrote in his book, The Art of Impossible, which is one of my
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  favorite, favorite books.
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  It all starts with curiosity.
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  It all starts with curiosity.
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  And
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  from there, we drive society forward.
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  So you've already engaged that curiosity in listening to
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  podcasts.
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  And in 2026, it's going to be the year of new beginnings.
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  And maybe just maybe that new
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  beginning is going to be you investing your time and your resources, whatever they may be, whatever
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  your bandwidth is, whatever your budget is.
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  And it certainly doesn't need to be with Speak Podcasting,
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  but we'd love to talk to you if maybe you're interested.
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  Investing some time in human capital
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  into having your industry's next favorite show.
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  And if you want to talk pods, hit me up.
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  Speakpodcasting.com, S-P-E-K-E, podcasting.com.
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  Thanks for listening.