Petworking at Global Pet Expo 2025: Tiki Cat Innovation Spotlight
Join Peter Kenseth of Petworking as he interviews Brad Bytof, Strategic Account Manager at Tiki Cat (Whitebridge Pet Brands) at Global Pet Expo 2025.
Despite mixed signals about "The Year of the Cat," Tiki Cat continues to dominate the specialty pet channel with exciting new launches! Discover their innovative "Tiki Cat Solutions" line with mix-and-match functional options, new goat's milk replacer in convenient packaging, and extensions to their premium "After Dark" range.
Brad shares insights on navigating their recent acquisition by General Mills, how business remains "as usual," and what…
The skinny
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