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435: Sell Liberty - Framing Matters! (feat. Jeremy Todd & Brian Nichols)
How you frame your solution can matter more than you realize.
While many people focus on features and benefits, customers care about solutions. So, instead of framing in the mindset of "techs and specs" and "good ideaing" people to death, let's frame things with the goal of focusing on results.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The skinny
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