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Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX

RGP Chief Strategy & Experience Officer Jennifer Jones on the human experience of digital transformation

What if the biggest obstacle to delivering a world-class customer experience isn't your technology or your strategy, but the very way your teams are structured and enabled to work?

Agility requires creating an internal environment that can fluidly adapt to—and even anticipate—the needs of the external customer.

Today, we're going to talk about: the often-overlooked foundation of successful business transformation: the human experience.

We’ll explore:

Why the employee experience isn't just an HR initiative but a direct driver of customer outcomes

How designing systems around the way people…

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