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How the Vans Off The Wall Logo Built a Subculture Brand
In this episode of Building Brands, Lucas and Luna explore how Vans turned a simple sidewall stripe and the Off The Wall logo into a global symbol of skate and surf culture. They trace the brand's roots in 1960s Anaheim, its early adoption by the Z-Boys, the famous Vans checkerboard pattern, and the company's strategy of staying authentic while scaling. The hosts discuss how Vans navigated the 1980s decline, the resurgence through the 1990s skate boom, and the tension between core authenticity and commercial expansion. They also examine the role of custom shoes, the Vans Warped…
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