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Ep. 253 The Labor Broker Mindset: Growing Your Revenue in the Skilled Trades
In this episode of Business Growth Spotlight, host Heidi Schalk sits down with Rodney Koop, founder of The New Flat Rate and author of Why Won't They Pay Me What I'm Worth? and Breaking Free Forever. A former electrician with 12 unrestricted contractor licenses and 20 years teaching the National Electrical Code, Rodney shares the counterintuitive pricing discovery that has generated over 2.5 billion dollars in new revenue for service businesses.
Rodney breaks down his menu pricing strategy, revealing why giving customers four to six options instead of a single price eliminates the three…
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