Ep. 1186 Kathryn La Tour | Get US Market Ready With Italian Wine People
Welcome to Episode 1186 in which Steve Raye interviews Kathryn La Tour, in this installment of Get US Market Ready With Italian Wine People, on the Italian Wine Podcast.
About today’s guests:
Kathryn LaTour is an American academic, researcher and author. She is an applied cognitive psychologist and currently serves as the Banfi Vintners Professor of Wine Education and Management at the School of Hotel Administration within Cornell University’s SC Johnson College of Business.
LaTour's research is focused on consumer learning and memory of hedonic experiences. Her early worked considered how…
The skinny
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