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How Troy Hooper Turned Adversity into Opportunity as CEO of Pepper Lunch | Restaurants & Franchises Series
How do you introduce a novel restaurant concept to the US market?
In this episode, Troy Hooper, CEO of Hot Palate America, the parent company of Pepper Lunch Restaurants, shares his journey bringing a unique Japanese fast-casual dining experience to the United States.
Pepper Lunch offers a "DIY teppanyaki" model where customers cook their own high-quality ingredients on a 500-degree iron plate at their table. With over 500 locations worldwide, they're bringing an experiential twist to fast-casual.
Troy discusses the benefits of the Pepper Lunch model for franchisees, including low labor…
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