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Latest / Rhythm and Rhymes

Why YouTube Is the Best Gauge of Artist Popularity

Spotify monthly listeners only tell part of the story. On this Rhythm & Rhymes Episode 101 clip, we dive into why YouTube is a better gauge for true global popularity — and the surprising names leading the charts.

Artists mentioned: Doechii, Drake, J. Cole, Rema, Rihanna, Kendrick Lamar, Nicki Minaj.

Full episode streaming now.

The skinny

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