Orchestrating Organic Opportunities (Episode 73)
In Episode 73, Tony (Assured Security), Lars (Calgary Lock & Safe), and Chad (Loc-Doc Security) tackle the challenge of growing organically by capturing large-scale projects. The trio explores tactical ways to move beyond basic break-fix service calls and into the world of $50,000+ contracts.
Chad reveals the "Association Strategy," explaining why trade associations are the key to finding ideal customers where they actually hang out. Lars shares his "Skywalker" approach to dominating a downtown commercial core by building deep relationships with property managers. The episode culminates in a…
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