Series: Forward Thinking at 40: Dave Lutz on the Ideas That Still Matter
This season has been kindly sponsored by Louisville Tourism. Go to GoToLouisville.com/meet to learn more.
In this Season 12 episode, longtime contributor Dave Lutz, CMP reflects on four decades in the events industry, sharing sharp insights on how conferences have evolved from broad gatherings to highly targeted, attendee-centric experiences. He explains why proving event value has never been more critical, how networking—not content—remains the primary driver of attendance, and why participation metrics are a key indicator of success.
Links:
· 5 Marketing Strategies From the Savannah…
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