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From Instagram To The Aisles: Meta's Vision For Omnichannel Retailing · Omni Talk Retail

• 0:00
  Hello
• 0:00
  everyone,
• 0:01
  this
• 0:01
  is
• 0:01
  Amitalk
• 0:02
  Retail
• 0:02
  coming
• 0:03
  to
• 0:03
  you
• 0:03
  from
• 0:03
  Grocery
• 0:04
  Shop
• 0:04
  2024.
• 0:05
  We
• 0:06
  are
• 0:06
  at
• 0:06
  the
• 0:06
  Meta
• 0:07
  and
• 0:07
  BCG
• 0:07
  press
• 0:08
  breakfast
• 0:08
  where
• 0:09
  I
• 0:09
  had
• 0:09
  the
• 0:10
  lovely
• 0:10
  opportunity
• 0:11
  of
• 0:11
  interviewing
• 0:12
  this
• 0:13
  woman.
• 0:13
  To
• 0:13
  my
• 0:13
  left,
• 0:14
  the
• 0:14
  head
• 0:14
  of
• 0:14
  retail
• 0:15
  and
• 0:15
  e
• 0:15
  commerce
• 0:16
  at
• 0:16
  Meta,
• 0:16
  Alicia
• 0:17
  LaBeouf.
• 0:17
  Alicia,
• 0:18
  thanks
• 0:18
  so
• 0:19
  much
• 0:19
  for
• 0:19
  your
• 0:19
  time
• 0:19
  this
• 0:19
  morning.
• 0:19
  Of
• 0:19
  course,
• 0:20
  of
• 0:20
  course.
• 0:20
  Good
• 0:20
  morning.
• 0:21
  Good
• 0:21
  morning.
• 0:22
  How's
• 0:22
  grocery
• 0:22
  shop
• 0:23
  going
• 0:23
  so
• 0:23
  far?
• 0:23
  Been
• 0:23
  great.
• 0:23
  Yeah,
• 0:24
  it's
• 0:24
  been
• 0:24
  amazing.
• 0:25
  Yeah,
• 0:25
  you're
• 0:25
  just,
• 0:25
  this
• 0:25
  is
• 0:26
  like
• 0:26
  you're
• 0:26
  part
• 0:26
  of
• 0:26
  your
• 0:26
  world
• 0:27
  tour.
• 0:27
  Part
• 0:27
  of
• 0:27
  my
• 0:27
  world
• 0:27
  on
• 0:28
  your
• 0:28
  world
• 0:28
  tour.
• 0:29
  I
• 0:29
  love
• 0:30
  grocery
• 0:30
  shop.
• 0:30
  Yes.
• 0:32
  Let's
• 0:32
  talk
• 0:32
  a
• 0:33
  little
• 0:33
  bit
• 0:33
  about
• 0:34
  kind
• 0:34
  of
• 0:34
  some
• 0:34
  of
• 0:34
  the
• 0:34
  key
• 0:35
  themes
• 0:35
  that
• 0:35
  we
• 0:35
  identified
• 0:36
  this
• 0:36
  morning.
• 0:36
  We
• 0:36
  focused
• 0:36
  on
• 0:38
  what
• 0:38
  we've
• 0:38
  heard
• 0:38
  so
• 0:39
  far
• 0:39
  at
• 0:39
  grocery
• 0:40
  shop.
• 0:40
  We're
• 0:40
  on
• 0:41
  day
• 0:41
  two
• 0:41
  today.
• 0:43
  One
• 0:43
  of
• 0:43
  those
• 0:43
  big
• 0:44
  themes
• 0:44
  was,
• 0:45
  of
• 0:45
  course,
• 0:46
  AI.
• 0:47
  I'd
• 0:47
  love
• 0:47
  for
• 0:47
  you
• 0:48
  to
• 0:48
  share
• 0:48
  with
• 0:48
  our
• 0:49
  audience
• 0:49
  at
• 0:49
  home
• 0:49
  a
• 0:49
  little
• 0:49
  bit
• 0:50
  about
• 0:50
  what
• 0:50
  we
• 0:50
  talked
• 0:50
  about
• 0:50
  this
• 0:51
  morning,
• 0:51
  about
• 0:51
  how
• 0:52
  Meta
• 0:52
  is
• 0:52
  really
• 0:53
  using
• 0:53
  AI
• 0:54
  right
• 0:55
  now,
• 0:55
  most
• 0:55
  successfully
• 0:56
  and
• 0:57
  in
• 0:57
  partnership
• 0:57
  with
• 0:58
  your
• 0:58
  retailers
• 0:58
  and
• 0:59
  brands.
• 0:59
  Sure.
• 1:00
  So
• 1:00
  at
• 1:00
  the
• 1:00
  breakfast
• 1:01
  this
• 1:01
  morning,
• 1:01
  I
• 1:01
  talked
• 1:01
  about
• 1:02
  AI
• 1:03
  is
• 1:03
  not
• 1:03
  new
• 1:03
  for
• 1:04
  meta.
• 1:04
  So
• 1:04
  in
• 1:04
  fact
• 1:05
  we've
• 1:05
  actually
• 1:05
  been
• 1:05
  using
• 1:06
  AI
• 1:06
  since
• 1:07
  2006.
• 1:08
  People
• 1:08
  might
• 1:08
  remember
• 1:08
  it
• 1:09
  from
• 1:09
  the
• 1:09
  Facebook
• 1:09
  newsfeed.
• 1:10
  Oh
• 1:10
  yes,
• 1:11
  that
• 1:11
  was
• 1:11
  sort
• 1:11
  of
• 1:11
  our
• 1:11
  first
• 1:12
  entree.
• 1:13
  But
• 1:13
  may
• 1:13
  I
• 1:13
  is
• 1:13
  incorporated
• 1:14
  across
• 1:15
  every
• 1:15
  single
• 1:15
  one
• 1:15
  of
• 1:15
  our
• 1:15
  products.
• 1:16
  In
• 1:16
  terms
• 1:16
  of
• 1:16
  automation,
• 1:17
  it's
• 1:17
  changed
• 1:18
  a
• 1:18
  lot
• 1:18
  when
• 1:18
  you
• 1:18
  think
• 1:18
  about
• 1:19
  AI.
• 1:19
  People
• 1:19
  think
• 1:19
  about
• 1:19
  it
• 1:20
  in
• 1:20
  two
• 1:20
  ways.
• 1:20
  They
• 1:20
  think
• 1:20
  about
• 1:21
  machine
• 1:21
  learning
• 1:21
  and
• 1:22
  they
• 1:22
  think
• 1:22
  about
• 1:22
  Gen
• 1:22
  AI.
• 1:23
  So
• 1:23
  machine
• 1:23
  learning
• 1:24
  being
• 1:24
  how
• 1:24
  do
• 1:25
  you
• 1:25
  personalize
• 1:25
  and
• 1:26
  automate
• 1:26
  tools
• 1:26
  to
• 1:26
  make
• 1:27
  things
• 1:27
  more
• 1:27
  efficient,
• 1:28
  better,
• 1:28
  faster,
• 1:28
  for
• 1:29
  whatever
• 1:29
  you're
• 1:29
  trying
• 1:29
  to
• 1:29
  create?
• 1:30
  And
• 1:30
  Genai
• 1:31
  is
• 1:31
  sort
• 1:31
  of
• 1:31
  like
• 1:31
  all
• 1:32
  the
• 1:32
  fun
• 1:32
  stuff.
• 1:32
  So
• 1:32
  how
• 1:33
  do
• 1:33
  you
• 1:33
  make
• 1:34
  images,
• 1:34
  text,
• 1:35
  things
• 1:35
  that
• 1:35
  can
• 1:35
  essentially
• 1:36
  make
• 1:36
  your
• 1:36
  creative
• 1:37
  process
• 1:37
  a
• 1:37
  little
• 1:37
  bit
• 1:38
  better
• 1:38
  as
• 1:38
  you're
• 1:38
  sort
• 1:38
  of
• 1:39
  serving
• 1:39
  ads
• 1:39
  to
• 1:39
  your
• 1:40
  customers
• 1:40
  and
• 1:40
  your
• 1:40
  guests.
• 1:41
  So
• 1:41
  those
• 1:41
  are
• 1:41
  some
• 1:42
  of
• 1:42
  the
• 1:42
  things
• 1:42
  that
• 1:42
  we've
• 1:42
  talked
• 1:42
  about
• 1:43
  in
• 1:44
  terms
• 1:44
  of
• 1:44
  AI.
• 1:45
  And
• 1:45
  actually
• 1:45
  just
• 1:45
  today
• 1:46
  we
• 1:46
  announced
• 1:47
  some
• 1:47
  new
• 1:47
  gen
• 1:47
  AI
• 1:48
  tools
• 1:48
  that
• 1:48
  are
• 1:48
  very
• 1:48
  much
• 1:49
  focused
• 1:49
  on
• 1:50
  video.
• 1:50
  So
• 1:51
  video
• 1:52
  being,
• 1:53
  I'm
• 1:53
  gonna
• 1:53
  actually
• 1:54
  look
• 1:54
  at
• 1:54
  my
• 1:54
  notes
• 1:55
  here
• 1:55
  because
• 1:56
  that's
• 1:56
  important.
• 1:56
  I
• 1:56
  want
• 1:56
  to
• 1:56
  get
• 1:57
  this
• 1:57
  announcement
• 1:57
  right
• 1:57
  since
• 1:57
  it
• 1:58
  was
• 1:58
  just
• 1:58
  released
• 1:58
  today,
• 1:59
  image
• 2:00
  animation,
• 2:01
  which
• 2:01
  is
• 2:01
  huge
• 2:02
  expansion
• 2:02
  where
• 2:03
  you
• 2:03
  can
• 2:03
  generate
• 2:04
  unseen
• 2:04
  pixels
• 2:05
  in
• 2:05
  each
• 2:05
  video
• 2:05
  frame
• 2:06
  to
• 2:06
  expand
• 2:07
  aspects
• 2:07
  of
• 2:08
  the
• 2:08
  ratio
• 2:09
  for
• 2:09
  a
• 2:09
  more
• 2:09
  immersive
• 2:10
  and
• 2:10
  native
• 2:10
  experiences.
• 2:11
  So
• 2:11
  these
• 2:12
  are,
• 2:12
  were
• 2:12
  just
• 2:12
  hot
• 2:13
  off
• 2:13
  the
• 2:13
  press
• 2:13
  announced
• 2:14
  today
• 2:15
  and
• 2:15
  were
• 2:15
  going
• 2:15
  to
• 2:15
  keep
• 2:15
  adding
• 2:16
  to
• 2:16
  our
• 2:16
  AI
• 2:16
  portfolio
• 2:17
  to
• 2:17
  make
• 2:17
  it
• 2:17
  easier
• 2:18
  for
• 2:18
  advertisers
• 2:18
  and
• 2:19
  creators
• 2:19
  across
• 2:19
  the
• 2:19
  platform.
• 2:20
  Well,
• 2:20
  thats
• 2:21
  a
• 2:21
  major
• 2:22
  area
• 2:22
  of
• 2:22
  focus.
• 2:22
  I
• 2:22
  cannot
• 2:23
  tell
• 2:23
  you
• 2:23
  how
• 2:23
  many
• 2:24
  retailers
• 2:24
  and
• 2:24
  brands
• 2:24
  weve
• 2:25
  talked
• 2:25
  to
• 2:25
  here
• 2:25
  at
• 2:25
  grocery
• 2:26
  shop
• 2:26
  who
• 2:27
  are
• 2:27
  kind
• 2:27
  of
• 2:27
  using
• 2:29
  like
• 2:29
  marketing
• 2:30
  will
• 2:30
  use
• 2:30
  it
• 2:30
  as
• 2:31
  a
• 2:31
  larger,
• 2:31
  more
• 2:32
  broad
• 2:32
  term,
• 2:32
  but
• 2:33
  who
• 2:33
  are
• 2:33
  really
• 2:34
  using
• 2:34
  genai
• 2:35
  tools
• 2:35
  in
• 2:35
  marketing
• 2:35
  for
• 2:36
  the
• 2:36
  first
• 2:36
  time
• 2:36
  because
• 2:36
  they're
• 2:37
  seeing
• 2:37
  the
• 2:37
  quickest
• 2:38
  return
• 2:39
  on
• 2:39
  investment.
• 2:39
  They're
• 2:40
  able
• 2:40
  to
• 2:40
  personalize
• 2:41
  in
• 2:41
  a
• 2:41
  way
• 2:41
  that
• 2:41
  they
• 2:41
  weren't
• 2:41
  before.
• 2:42
  Talk
• 2:42
  a
• 2:43
  little
• 2:43
  bit
• 2:43
  more,
• 2:43
  Alicia,
• 2:44
  about
• 2:44
  how
• 2:45
  the
• 2:45
  creators
• 2:46
  that
• 2:47
  you
• 2:48
  are
• 2:48
  so
• 2:49
  important
• 2:50
  in
• 2:50
  the
• 2:50
  process
• 2:51
  of
• 2:51
  connecting
• 2:52
  the
• 2:52
  creators
• 2:53
  with
• 2:53
  the
• 2:53
  retailers
• 2:54
  and
• 2:54
  then
• 2:54
  connecting
• 2:55
  that
• 2:55
  to
• 2:55
  an
• 2:55
  in
• 2:55
  store
• 2:55
  experience.
• 2:56
  Talk
• 2:56
  a
• 2:56
  bit
• 2:57
  about
• 2:57
  what
• 2:57
  this
• 2:57
  enables
• 2:58
  those
• 2:58
  creators
• 2:59
  to
• 2:59
  do
• 2:59
  now
• 2:59
  that
• 3:00
  they
• 3:00
  couldn't
• 3:00
  do
• 3:00
  before.
• 3:01
  Yeah,
• 3:01
  I
• 3:01
  would
• 3:02
  say
• 3:02
  creators
• 3:02
  are
• 3:02
  at
• 3:03
  the
• 3:03
  heart
• 3:03
  and
• 3:03
  we
• 3:03
  think
• 3:03
  about
• 3:04
  creators
• 3:04
  a
• 3:04
  lot
• 3:04
  when
• 3:04
  we're
• 3:05
  creating
• 3:05
  these
• 3:05
  tools.
• 3:05
  So
• 3:06
  creators
• 3:06
  use
• 3:06
  them
• 3:07
  obviously
• 3:07
  when
• 3:07
  they're
• 3:07
  thinking
• 3:08
  about
• 3:08
  our
• 3:08
  platform,
• 3:09
  how
• 3:10
  they
• 3:10
  want
• 3:10
  to
• 3:10
  create.
• 3:10
  And
• 3:11
  just
• 3:11
  to
• 3:11
  caveat,
• 3:12
  like
• 3:12
  AI
• 3:12
  is
• 3:13
  not
• 3:13
  meant
• 3:13
  to
• 3:13
  take
• 3:13
  place
• 3:13
  of
• 3:14
  creativity.
• 3:15
  It's
• 3:15
  meant
• 3:15
  to
• 3:15
  fuel
• 3:16
  and
• 3:16
  also
• 3:16
  sort
• 3:16
  of
• 3:16
  help
• 3:17
  make
• 3:17
  all
• 3:17
  the
• 3:17
  foundational
• 3:18
  things
• 3:18
  much
• 3:19
  easier.
• 3:19
  So
• 3:20
  for
• 3:20
  a
• 3:20
  creator,
• 3:20
  maybe
• 3:21
  you
• 3:21
  don't
• 3:21
  want
• 3:21
  to
• 3:21
  spend
• 3:21
  your
• 3:21
  time
• 3:22
  on
• 3:22
  making
• 3:22
  sure
• 3:22
  your
• 3:22
  video
• 3:23
  is
• 3:23
  absolutely
• 3:24
  right
• 3:24
  or
• 3:25
  the
• 3:25
  setup
• 3:25
  is
• 3:25
  100%
• 3:26
  perfect.
• 3:26
  You
• 3:26
  want
• 3:26
  to
• 3:27
  spend
• 3:27
  your
• 3:27
  time
• 3:27
  on
• 3:27
  the,
• 3:28
  you
• 3:28
  know,
• 3:28
  the
• 3:28
  creative
• 3:28
  aspects
• 3:29
  of
• 3:29
  what
• 3:29
  you're
• 3:29
  trying
• 3:29
  to
• 3:30
  land.
• 3:31
  So
• 3:31
  when
• 3:31
  I
• 3:31
  think
• 3:31
  about
• 3:32
  creators
• 3:32
  and
• 3:32
  retail
• 3:33
  and
• 3:33
  retail
• 3:34
  media
• 3:34
  networks,
• 3:34
  I
• 3:34
  think
• 3:34
  it's
• 3:35
  a
• 3:35
  huge
• 3:35
  opportunity
• 3:36
  in
• 3:36
  a
• 3:36
  huge
• 3:36
  white
• 3:37
  space.
• 3:37
  So
• 3:37
  think
• 3:38
  all
• 3:38
  the
• 3:38
  creators.
• 3:38
  For
• 3:39
  example,
• 3:39
  we're
• 3:39
  at
• 3:39
  grocery
• 3:40
  shop,
• 3:40
  all
• 3:40
  the
• 3:40
  creators
• 3:41
  that
• 3:41
  focus
• 3:41
  on
• 3:41
  food,
• 3:42
  recipes,
• 3:42
  meal
• 3:43
  planning.
• 3:43
  How
• 3:44
  amazing
• 3:44
  is
• 3:44
  that
• 3:45
  when
• 3:45
  a
• 3:45
  brand
• 3:46
  is
• 3:46
  working
• 3:46
  with
• 3:46
  a
• 3:47
  creator
• 3:47
  and
• 3:47
  then
• 3:47
  that
• 3:48
  creator
• 3:48
  is
• 3:48
  sort
• 3:48
  of
• 3:49
  helping
• 3:49
  to
• 3:49
  drive
• 3:49
  traffic
• 3:50
  to
• 3:50
  the
• 3:50
  store
• 3:50
  or
• 3:50
  to
• 3:51
  a
• 3:51
  brand.
• 3:51
  So
• 3:52
  it's
• 3:52
  a
• 3:52
  big
• 3:52
  white
• 3:52
  space.
• 3:53
  We
• 3:53
  think
• 3:54
  we
• 3:54
  are
• 3:54
  the
• 3:54
  platform,
• 3:54
  the
• 3:55
  home
• 3:55
  for
• 3:55
  creators.
• 3:55
  And
• 3:56
  so
• 3:56
  having
• 3:57
  this
• 3:57
  relationship
• 3:57
  between
• 3:57
  the
• 3:58
  creator,
• 3:58
  the
• 3:58
  brand,
• 3:59
  the
• 3:59
  retailer
• 3:59
  and
• 3:59
  meta,
• 4:00
  super
• 4:00
  important.
• 4:01
  And
• 4:02
  so
• 4:02
  we
• 4:02
  want
• 4:02
  to
• 4:02
  facilitate
• 4:03
  that
• 4:03
  relationship.
• 4:04
  Yeah,
• 4:04
  I
• 4:04
  want
• 4:04
  to
• 4:05
  kind
• 4:05
  of
• 4:05
  venture
• 4:06
  into
• 4:06
  the
• 4:06
  next
• 4:07
  area
• 4:07
  that
• 4:08
  we
• 4:08
  focused
• 4:08
  on
• 4:09
  today,
• 4:09
  which
• 4:09
  was
• 4:10
  omnichannel
• 4:10
  retailing,
• 4:12
  this
• 4:13
  creator
• 4:14
  partnership,
• 4:15
  or
• 4:15
  kind
• 4:15
  of
• 4:15
  the
• 4:16
  ability
• 4:16
  that
• 4:17
  meta
• 4:17
  has
• 4:17
  to
• 4:17
  kind
• 4:17
  of,
• 4:18
  one,
• 4:18
  connect
• 4:18
  creators
• 4:19
  with
• 4:19
  the
• 4:19
  right
• 4:20
  brands
• 4:21
  and
• 4:21
  retailers,
• 4:22
  two,
• 4:22
  to
• 4:22
  kind
• 4:23
  of
• 4:23
  help
• 4:23
  facilitate
• 4:24
  that.
• 4:24
  I
• 4:25
  saw
• 4:25
  something
• 4:25
  when
• 4:25
  I
• 4:25
  was
• 4:26
  scrolling
• 4:26
  Instagram,
• 4:26
  I
• 4:27
  liked
• 4:27
  that
• 4:27
  recipe,
• 4:28
  and
• 4:28
  now
• 4:28
  I
• 4:28
  want
• 4:28
  to
• 4:29
  go
• 4:29
  buy
• 4:30
  the
• 4:30
  bundles
• 4:30
  or
• 4:31
  the,
• 4:31
  the
• 4:32
  ingredients
• 4:33
  for
• 4:33
  that
• 4:33
  recipe
• 4:34
  at
• 4:34
  my
• 4:35
  closest
• 4:35
  Albertsons,
• 4:36
  for
• 4:36
  example,
• 4:37
  talk
• 4:37
  a
• 4:37
  little
• 4:38
  bit
• 4:38
  about
• 4:38
  kind
• 4:38
  of
• 4:39
  how
• 4:39
  meta
• 4:40
  is
• 4:40
  able
• 4:40
  to
• 4:40
  help
• 4:41
  retailers
• 4:41
  understand
• 4:42
  the
• 4:42
  ROI
• 4:42
  from
• 4:43
  some
• 4:43
  of
• 4:43
  these
• 4:44
  investments
• 4:44
  in
• 4:45
  online
• 4:46
  and
• 4:47
  social.
• 4:48
  Yeah.
• 4:48
  So,
• 4:49
  you
• 4:49
  know,
• 4:49
  all
• 4:50
  roads
• 4:50
  lead
• 4:50
  to
• 4:50
  like
• 4:50
  roas,
• 4:51
  right.
• 4:51
  So
• 4:51
  from
• 4:52
  like
• 4:52
  a
• 4:52
  retail
• 4:52
  media
• 4:53
  network
• 4:53
  standpoint,
• 4:54
  we've
• 4:54
  proven
• 4:54
  that
• 4:54
  for
• 4:55
  like
• 4:55
  every
• 4:55
  dollar
• 4:56
  invested,
• 4:56
  there's
• 4:57
  a
• 4:57
  $4.4
• 4:58
  roas
• 4:58
  return,
• 4:59
  omnichannel
• 5:00
  return.
• 5:00
  So
• 5:00
  that's
• 5:00
  in
• 5:00
  store
• 5:01
  and
• 5:01
  online.
• 5:02
  When
• 5:02
  you
• 5:02
  add
• 5:02
  creators
• 5:03
  to
• 5:03
  that,
• 5:03
  just
• 5:03
  think,
• 5:04
  my
• 5:04
  favorite
• 5:04
  creator
• 5:05
  posts
• 5:05
  something,
• 5:06
  they're
• 5:06
  working
• 5:06
  with
• 5:06
  a
• 5:07
  brand.
• 5:08
  You
• 5:08
  buy
• 5:09
  it,
• 5:09
  it
• 5:09
  goes
• 5:09
  into
• 5:09
  your
• 5:09
  car,
• 5:10
  you
• 5:10
  buy
• 5:11
  it,
• 5:11
  it
• 5:11
  gets
• 5:11
  shipped
• 5:11
  to
• 5:11
  your
• 5:11
  home.
• 5:12
  That's
• 5:12
  something
• 5:12
  that
• 5:12
  you
• 5:12
  can
• 5:13
  measure.
• 5:13
  You
• 5:13
  can
• 5:13
  measure
• 5:13
  the
• 5:13
  conversion.
• 5:14
  The
• 5:14
  store
• 5:15
  piece
• 5:15
  is
• 5:15
  a
• 5:15
  little
• 5:15
  bit
• 5:16
  more,
• 5:16
  is
• 5:16
  a
• 5:16
  little
• 5:16
  bit
• 5:16
  more
• 5:16
  challenging.
• 5:17
  Right
• 5:17
  now,
• 5:18
  we
• 5:18
  are
• 5:18
  building
• 5:18
  an
• 5:19
  omnichannel
• 5:19
  network
• 5:19
  of
• 5:20
  tools
• 5:20
  to
• 5:20
  be
• 5:21
  able
• 5:21
  to
• 5:21
  measure
• 5:21
  in
• 5:21
  store
• 5:22
  actions
• 5:22
  and
• 5:22
  how
• 5:23
  you
• 5:23
  see
• 5:23
  an
• 5:24
  ad.
• 5:24
  And
• 5:24
  that
• 5:24
  drove
• 5:24
  a
• 5:25
  purchase
• 5:25
  in
• 5:25
  the
• 5:25
  store.
• 5:26
  Another
• 5:26
  way
• 5:27
  that
• 5:27
  we
• 5:27
  thought
• 5:27
  through
• 5:27
  that
• 5:28
  is,
• 5:28
  I
• 5:28
  mean,
• 5:28
  think
• 5:28
  how
• 5:29
  the
• 5:29
  industry
• 5:29
  is
• 5:29
  changing.
• 5:30
  Like
• 5:30
  now
• 5:30
  you
• 5:30
  can
• 5:30
  go
• 5:31
  into
• 5:31
  a
• 5:31
  store,
• 5:31
  you
• 5:31
  can
• 5:31
  see
• 5:32
  an
• 5:32
  end
• 5:32
  cap
• 5:32
  with
• 5:32
  a
• 5:33
  creator.
• 5:33
  Right?
• 5:34
  Right.
• 5:34
  It
• 5:34
  might
• 5:34
  be
• 5:34
  just
• 5:35
  the
• 5:35
  creator
• 5:35
  selling
• 5:36
  a
• 5:36
  product.
• 5:36
  It
• 5:37
  might
• 5:37
  be
• 5:37
  the
• 5:37
  creator's
• 5:38
  actual
• 5:38
  product.
• 5:38
  Right.
• 5:39
  You're
• 5:39
  starting
• 5:39
  to
• 5:39
  see
• 5:39
  that.
• 5:40
  That's
• 5:40
  another
• 5:41
  example
• 5:41
  of
• 5:41
  sort
• 5:41
  of
• 5:41
  closing
• 5:42
  the
• 5:42
  loop,
• 5:42
  creating
• 5:43
  the
• 5:43
  stickiness
• 5:43
  with
• 5:44
  customers,
• 5:44
  that
• 5:44
  it's
• 5:44
  not
• 5:45
  just,
• 5:45
  you
• 5:45
  know,
• 5:45
  me
• 5:45
  when
• 5:45
  I'm
• 5:46
  scrolling
• 5:46
  Instagram
• 5:46
  or
• 5:47
  Facebook,
• 5:47
  but
• 5:48
  you
• 5:48
  also
• 5:48
  are
• 5:48
  extending
• 5:49
  that
• 5:49
  relationship
• 5:49
  to
• 5:49
  the
• 5:50
  aisles
• 5:50
  of
• 5:50
  the
• 5:50
  store
• 5:51
  grocers.
• 5:52
  I
• 5:52
  know
• 5:52
  we
• 5:52
  were
• 5:52
  on
• 5:52
  the
• 5:52
  panel
• 5:53
  with
• 5:53
  Albertsons
• 5:53
  this
• 5:53
  morning.
• 5:54
  They
• 5:54
  know
• 5:54
  their
• 5:54
  customers.
• 5:55
  They
• 5:55
  know
• 5:55
  what
• 5:55
  they
• 5:55
  buy,
• 5:55
  they
• 5:56
  know
• 5:56
  what
• 5:56
  their
• 5:57
  interests
• 5:57
  are.
• 5:58
  So
• 5:58
  marrying
• 5:58
  that
• 5:59
  with
• 5:59
  advertising
• 6:00
  as
• 6:00
  well
• 6:00
  as
• 6:00
  sort
• 6:01
  of
• 6:01
  this
• 6:01
  in
• 6:01
  store
• 6:01
  experience
• 6:02
  is
• 6:02
  the
• 6:02
  holy
• 6:02
  grail
• 6:03
  to
• 6:03
  create
• 6:03
  that
• 6:04
  really
• 6:04
  hyper
• 6:04
  personalized
• 6:05
  local
• 6:05
  piece.
• 6:06
  Well,
• 6:06
  yeah.
• 6:06
  Let's
• 6:07
  dive
• 6:07
  into
• 6:08
  another
• 6:08
  topic
• 6:08
  of
• 6:08
  conversation
• 6:09
  this
• 6:09
  morning
• 6:09
  that's
• 6:10
  obviously
• 6:10
  been
• 6:10
  big.
• 6:11
  There's
• 6:11
  a
• 6:11
  whole
• 6:11
  track
• 6:12
  dedicated
• 6:12
  to
• 6:12
  it
• 6:13
  at
• 6:13
  grocery
• 6:13
  shop
• 6:13
  here.
• 6:13
  But
• 6:14
  retail
• 6:14
  media
• 6:15
  networks,
• 6:16
  a
• 6:17
  lot
• 6:17
  of
• 6:17
  people
• 6:17
  might
• 6:18
  ask,
• 6:18
  like,
• 6:19
  if
• 6:19
  the
• 6:19
  retailers
• 6:20
  which
• 6:20
  we
• 6:20
  talked
• 6:20
  about
• 6:20
  this
• 6:21
  morning
• 6:21
  are
• 6:21
  now
• 6:22
  media
• 6:22
  companies.
• 6:23
  Like,
• 6:23
  how
• 6:23
  does
• 6:24
  Meta
• 6:24
  fit
• 6:24
  into
• 6:25
  that
• 6:25
  whole
• 6:25
  mix?
• 6:26
  And
• 6:26
  what
• 6:26
  is
• 6:26
  kind
• 6:26
  of
• 6:27
  Meta's
• 6:27
  position
• 6:27
  there
• 6:28
  to
• 6:28
  continue
• 6:28
  to
• 6:29
  help
• 6:29
  retailers
• 6:30
  and
• 6:30
  brands
• 6:31
  take
• 6:31
  that
• 6:32
  catalog
• 6:33
  of
• 6:33
  information
• 6:33
  they
• 6:34
  have
• 6:34
  about
• 6:34
  their
• 6:34
  consumers
• 6:35
  and
• 6:35
  really
• 6:36
  understand
• 6:36
  more
• 6:37
  about
• 6:37
  how
• 6:38
  they're
• 6:38
  behaving
• 6:38
  outside
• 6:39
  of
• 6:39
  the
• 6:39
  store,
• 6:39
  outside
• 6:40
  of
• 6:40
  Albertson's
• 6:40
  ecosystem,
• 6:41
  for
• 6:41
  example.
• 6:42
  Sure.
• 6:42
  So
• 6:43
  just
• 6:43
  to
• 6:43
  caveat,
• 6:44
  first
• 6:44
  thing
• 6:44
  I
• 6:44
  would
• 6:44
  say
• 6:44
  is
• 6:45
  most
• 6:46
  retail
• 6:46
  media
• 6:47
  networks
• 6:47
  have
• 6:47
  been
• 6:47
  birthed
• 6:48
  in
• 6:48
  the
• 6:48
  last
• 6:48
  four
• 6:49
  years.
• 6:50
  Very
• 6:50
  new
• 6:50
  ecosystem.
• 6:51
  Right?
• 6:52
  Very
• 6:52
  new
• 6:52
  when
• 6:53
  it
• 6:53
  comes
• 6:53
  to
• 6:53
  advertising
• 6:54
  and
• 6:54
  learning
• 6:54
  how
• 6:54
  to
• 6:55
  monetize
• 6:56
  their
• 6:56
  data
• 6:56
  and
• 6:56
  use
• 6:57
  their
• 6:57
  data
• 6:57
  in
• 6:57
  an
• 6:57
  effective
• 6:58
  way
• 6:58
  to
• 6:58
  essentially
• 6:58
  grow
• 6:59
  their
• 6:59
  top
• 6:59
  line
• 7:00
  revenue.
• 7:01
  So
• 7:01
  when
• 7:01
  we
• 7:01
  think
• 7:01
  about
• 7:01
  retail
• 7:02
  media
• 7:02
  networks,
• 7:02
  we
• 7:03
  obviously
• 7:03
  want
• 7:03
  to
• 7:03
  be
• 7:03
  a
• 7:03
  big
• 7:03
  partner.
• 7:04
  And
• 7:04
  the
• 7:04
  reason
• 7:04
  why
• 7:05
  is
• 7:05
  because
• 7:05
  we're
• 7:05
  already
• 7:06
  partnering
• 7:06
  with
• 7:06
  the
• 7:06
  retailer.
• 7:07
  We're
• 7:08
  already
• 7:08
  partnering
• 7:08
  with
• 7:08
  brands.
• 7:09
  And
• 7:09
  so
• 7:10
  when
• 7:10
  you
• 7:10
  think
• 7:10
  about
• 7:10
  sort
• 7:10
  of
• 7:11
  this
• 7:11
  try
• 7:11
  relationship,
• 7:12
  we
• 7:12
  have
• 7:13
  to
• 7:13
  be
• 7:13
  involved
• 7:13
  because
• 7:14
  we're
• 7:14
  already
• 7:14
  working
• 7:14
  with
• 7:14
  these
• 7:14
  brands
• 7:15
  right
• 7:15
  now.
• 7:16
  The
• 7:16
  way
• 7:16
  that
• 7:16
  we're
• 7:17
  involved
• 7:17
  is
• 7:17
  kind
• 7:17
  of
• 7:17
  what
• 7:18
  we've
• 7:18
  been
• 7:18
  working
• 7:18
  through.
• 7:18
  So
• 7:19
  foundationally,
• 7:20
  we
• 7:20
  know
• 7:20
  all
• 7:20
  retail
• 7:21
  media
• 7:21
  networks
• 7:21
  want
• 7:22
  scale.
• 7:23
  They
• 7:23
  want
• 7:23
  to
• 7:23
  come
• 7:23
  to
• 7:23
  us.
• 7:23
  We
• 7:24
  want
• 7:24
  to
• 7:24
  be
• 7:24
  their
• 7:24
  number
• 7:24
  one
• 7:25
  off
• 7:25
  site
• 7:25
  partner.
• 7:26
  Right.
• 7:26
  So,
• 7:26
  yes,
• 7:27
  after
• 7:27
  you've
• 7:27
  maximized
• 7:28
  all
• 7:28
  the
• 7:28
  inventory,
• 7:29
  your
• 7:29
  app,
• 7:29
  your
• 7:30
  website,
• 7:30
  the
• 7:30
  billboard
• 7:31
  that's
• 7:32
  in
• 7:32
  the
• 7:32
  parking
• 7:32
  lot,
• 7:33
  we
• 7:33
  know
• 7:33
  that
• 7:33
  when
• 7:34
  the
• 7:34
  customer
• 7:34
  leaves,
• 7:34
  they
• 7:34
  are
• 7:35
  going
• 7:35
  home
• 7:35
  to
• 7:35
  do
• 7:35
  what
• 7:36
  they're
• 7:36
  on
• 7:36
  our
• 7:36
  platform.
• 7:37
  So
• 7:37
  we
• 7:38
  want
• 7:38
  to.
• 7:38
  In
• 7:38
  their
• 7:38
  car
• 7:39
  or
• 7:39
  maybe
• 7:39
  even
• 7:39
  their
• 7:40
  car.
• 7:40
  Right.
• 7:40
  Or
• 7:41
  whatever
• 7:41
  it
• 7:41
  is.
• 7:41
  Right.
• 7:42
  And
• 7:42
  so
• 7:42
  we
• 7:42
  want
• 7:42
  to
• 7:42
  be
• 7:43
  the
• 7:43
  number
• 7:43
  one
• 7:43
  offsite
• 7:43
  partner.
• 7:44
  And
• 7:44
  so
• 7:45
  with
• 7:45
  that,
• 7:45
  they
• 7:46
  want
• 7:46
  the
• 7:46
  scale
• 7:46
  to
• 7:46
  be
• 7:46
  able
• 7:47
  to
• 7:47
  reach
• 7:47
  those
• 7:47
  customers.
• 7:48
  We
• 7:48
  think
• 7:48
  we
• 7:48
  can
• 7:48
  do
• 7:48
  that.
• 7:49
  Second
• 7:49
  thing
• 7:49
  they
• 7:50
  want
• 7:50
  is
• 7:50
  measurement.
• 7:50
  They
• 7:50
  want
• 7:51
  to
• 7:51
  be
• 7:51
  able
• 7:51
  to
• 7:51
  prove,
• 7:52
  they
• 7:52
  want
• 7:52
  to
• 7:52
  be
• 7:52
  able
• 7:52
  to
• 7:52
  go
• 7:53
  back
• 7:53
  to
• 7:53
  the
• 7:53
  brands
• 7:53
  and
• 7:53
  say,
• 7:54
  not
• 7:54
  only
• 7:54
  is
• 7:54
  your
• 7:54
  customer,
• 7:55
  we
• 7:55
  know
• 7:55
  what
• 7:55
  they're
• 7:56
  buying,
• 7:56
  but
• 7:56
  we
• 7:56
  also
• 7:56
  know
• 7:56
  what
• 7:57
  their
• 7:57
  interests
• 7:57
  are.
• 7:58
  And
• 7:58
  so
• 7:58
  I
• 7:58
  think
• 7:59
  that
• 7:59
  relationship
• 8:00
  is
• 8:00
  super
• 8:00
  key.
• 8:00
  And
• 8:01
  being
• 8:01
  able
• 8:01
  to
• 8:01
  be
• 8:01
  a
• 8:02
  part
• 8:02
  of
• 8:02
  this
• 8:02
  ecosystem
• 8:03
  is
• 8:04
  where
• 8:04
  we
• 8:04
  see
• 8:04
  a
• 8:04
  lot
• 8:05
  of
• 8:05
  value.
• 8:05
  And
• 8:05
  so
• 8:05
  we're
• 8:06
  building
• 8:06
  tools
• 8:06
  and
• 8:06
  solutions
• 8:07
  to
• 8:07
  do
• 8:07
  that.
• 8:08
  I
• 8:08
  love
• 8:08
  that
• 8:08
  part
• 8:08
  of
• 8:08
  it,
• 8:08
  too,
• 8:09
  because
• 8:09
  I
• 8:09
  think
• 8:09
  about,
• 8:10
  you
• 8:10
  know,
• 8:11
  not
• 8:11
  only
• 8:11
  how
• 8:11
  I
• 8:11
  shop
• 8:12
  for,
• 8:12
  like,
• 8:13
  grocery
• 8:13
  items
• 8:13
  in
• 8:14
  this
• 8:14
  case,
• 8:14
  but,
• 8:14
  you
• 8:14
  know,
• 8:14
  how
• 8:15
  I
• 8:15
  shop
• 8:15
  for
• 8:15
  fashion,
• 8:16
  you
• 8:16
  know,
• 8:16
  how
• 8:16
  I
• 8:16
  shop
• 8:17
  for
• 8:17
  my
• 8:17
  kids.
• 8:17
  You
• 8:17
  like,
• 8:18
  you
• 8:18
  know,
• 8:18
  the,
• 8:19
  the
• 8:19
  kind
• 8:19
  of,
• 8:20
  the
• 8:20
  kind
• 8:20
  of
• 8:21
  ways
• 8:21
  that
• 8:21
  I'm
• 8:22
  engaging
• 8:22
  on
• 8:23
  the
• 8:23
  Instagram
• 8:24
  or
• 8:24
  Facebook
• 8:25
  platforms
• 8:26
  or
• 8:26
  WhatsApp,
• 8:26
  and
• 8:27
  you're
• 8:27
  able
• 8:27
  to
• 8:27
  kind
• 8:27
  of
• 8:27
  take
• 8:28
  that
• 8:28
  information
• 8:28
  and
• 8:29
  help
• 8:29
  me
• 8:30
  have
• 8:30
  a
• 8:30
  seamless
• 8:30
  experience
• 8:31
  when
• 8:31
  I'm
• 8:31
  going
• 8:32
  into
• 8:32
  an
• 8:32
  Albertson
• 8:33
  site.
• 8:34
  And
• 8:34
  you
• 8:34
  have
• 8:34
  to
• 8:34
  think
• 8:34
  the
• 8:35
  brand
• 8:35
  and
• 8:35
  the
• 8:35
  retailer,
• 8:36
  I
• 8:36
  mean,
• 8:36
  their
• 8:37
  relationship
• 8:37
  goes
• 8:37
  back,
• 8:37
  what,
• 8:38
  hundreds
• 8:38
  of
• 8:38
  years,
• 8:38
  right.
• 8:39
  It's
• 8:39
  a,
• 8:39
  it's
• 8:39
  the
• 8:39
  classic
• 8:40
  retailer
• 8:40
  brand
• 8:40
  relationship.
• 8:41
  We're
• 8:42
  in
• 8:42
  that
• 8:42
  relationship,
• 8:42
  too.
• 8:43
  Right.
• 8:43
  But
• 8:44
  we
• 8:44
  see
• 8:44
  the
• 8:44
  brand
• 8:45
  and
• 8:45
  the
• 8:45
  retailers,
• 8:45
  both
• 8:46
  of
• 8:46
  our
• 8:46
  clients.
• 8:46
  Right.
• 8:47
  Because
• 8:47
  we
• 8:47
  have
• 8:47
  a
• 8:47
  lot
• 8:48
  of
• 8:48
  brands
• 8:48
  that
• 8:48
  advertise
• 8:49
  with
• 8:49
  us
• 8:49
  directly.
• 8:50
  We
• 8:50
  also
• 8:50
  have
• 8:50
  a
• 8:50
  lot
• 8:50
  of
• 8:51
  retail
• 8:51
  media
• 8:51
  networks
• 8:51
  that
• 8:52
  advertise.
• 8:52
  So
• 8:53
  our
• 8:53
  ability
• 8:53
  to
• 8:53
  say,
• 8:54
  look,
• 8:54
  absolutely
• 8:55
  use
• 8:55
  us.
• 8:55
  We
• 8:56
  want
• 8:56
  to
• 8:56
  make
• 8:56
  sure
• 8:56
  that
• 8:56
  the
• 8:57
  rules
• 8:57
  of
• 8:57
  engagement
• 8:57
  are
• 8:57
  clear,
• 8:58
  that
• 8:58
  we're
• 8:58
  fair
• 8:58
  for
• 8:58
  everyone,
• 8:59
  that
• 8:59
  everyone
• 8:59
  is
• 9:00
  seeing
• 9:00
  the
• 9:00
  measurement
• 9:00
  and
• 9:00
  the
• 9:00
  performance,
• 9:01
  because
• 9:01
  we
• 9:02
  believe
• 9:02
  that
• 9:02
  much
• 9:02
  in
• 9:02
  our
• 9:02
  performance.
• 9:03
  So
• 9:03
  I
• 9:03
  think
• 9:04
  as
• 9:04
  the
• 9:04
  ecosystem
• 9:05
  evolves,
• 9:05
  we
• 9:06
  start
• 9:06
  to
• 9:06
  see
• 9:07
  not
• 9:07
  just
• 9:07
  these
• 9:07
  foundational
• 9:08
  things,
• 9:08
  but
• 9:09
  some
• 9:09
  of
• 9:09
  the
• 9:09
  other
• 9:09
  cool
• 9:10
  things,
• 9:10
  like
• 9:10
  gamification,
• 9:12
  like
• 9:12
  creators.
• 9:13
  Right?
• 9:14
  And
• 9:14
  I
• 9:14
  think
• 9:14
  that's
• 9:15
  why
• 9:15
  there's
• 9:15
  a
• 9:15
  lot
• 9:15
  of
• 9:15
  opportunity
• 9:16
  for
• 9:16
  retail
• 9:17
  media
• 9:17
  networks
• 9:17
  as
• 9:17
  we
• 9:17
  go
• 9:18
  forward.
• 9:18
  Well,
• 9:18
  Alicia,
• 9:19
  let's
• 9:19
  close
• 9:20
  with
• 9:20
  what
• 9:20
  you're
• 9:20
  most
• 9:21
  excited
• 9:21
  about.
• 9:21
  We
• 9:22
  teased
• 9:22
  at
• 9:22
  the
• 9:22
  beginning,
• 9:23
  like
• 9:23
  walking
• 9:23
  down
• 9:23
  the
• 9:24
  grocery
• 9:24
  aisle
• 9:24
  wearing
• 9:25
  my
• 9:25
  ray
• 9:25
  bans
• 9:25
  and
• 9:26
  just
• 9:26
  being
• 9:26
  served
• 9:27
  up
• 9:27
  product
• 9:27
  as
• 9:27
  I'm
• 9:28
  walking
• 9:28
  hands
• 9:28
  free
• 9:28
  through
• 9:29
  the
• 9:29
  store.
• 9:29
  What
• 9:30
  are
• 9:30
  you
• 9:30
  most
• 9:30
  excited
• 9:31
  about
• 9:31
  in
• 9:31
  the
• 9:31
  year
• 9:31
  to
• 9:32
  come?
• 9:32
  Oh,
• 9:33
  what
• 9:33
  am
• 9:33
  I
• 9:33
  most
• 9:33
  excited
• 9:34
  about?
• 9:34
  So
• 9:35
  I
• 9:36
  do
• 9:36
  think
• 9:37
  that
• 9:37
  we
• 9:38
  are,
• 9:39
  we
• 9:39
  are,
• 9:39
  we
• 9:39
  are
• 9:39
  at
• 9:40
  the
• 9:40
  point
• 9:40
  where
• 9:40
  we
• 9:40
  have
• 9:41
  a
• 9:41
  really
• 9:41
  great
• 9:42
  suite
• 9:42
  of
• 9:42
  retail
• 9:43
  media
• 9:43
  network
• 9:43
  solutions.
• 9:44
  I
• 9:44
  think
• 9:45
  we,
• 9:45
  we
• 9:45
  have
• 9:46
  launched
• 9:46
  some.
• 9:46
  We're
• 9:47
  going
• 9:47
  to
• 9:47
  come
• 9:47
  to
• 9:47
  market
• 9:47
  in
• 9:48
  a
• 9:48
  couple
• 9:49
  months
• 9:49
  and
• 9:49
  make
• 9:50
  those
• 9:50
  a
• 9:50
  little
• 9:50
  bit
• 9:50
  more
• 9:50
  clear.
• 9:51
  So
• 9:51
  I
• 9:51
  think
• 9:52
  the
• 9:52
  foundational
• 9:53
  products
• 9:53
  that
• 9:53
  we
• 9:54
  have
• 9:54
  are
• 9:54
  going
• 9:54
  to
• 9:54
  be
• 9:55
  what
• 9:55
  we've
• 9:55
  been
• 9:55
  hearing
• 9:56
  brands
• 9:56
  and
• 9:57
  retail
• 9:57
  media
• 9:57
  networks
• 9:57
  want.
• 9:58
  So
• 9:58
  that's
• 9:58
  number
• 9:58
  one,
• 9:59
  I
• 9:59
  think,
• 9:59
  number
• 10:00
  two,
• 10:00
  we're
• 10:00
  going
• 10:00
  to
• 10:00
  start
• 10:01
  to
• 10:01
  see
• 10:01
  some
• 10:01
  of
• 10:01
  these
• 10:01
  scale
• 10:02
  things.
• 10:02
  We
• 10:02
  talked
• 10:02
  about
• 10:03
  bundle
• 10:03
  ads,
• 10:03
  we
• 10:03
  talked
• 10:04
  about
• 10:04
  creators.
• 10:05
  So
• 10:05
  everything
• 10:06
  that
• 10:06
  our
• 10:06
  advertisers
• 10:07
  get
• 10:07
  from
• 10:07
  us
• 10:07
  when
• 10:07
  they
• 10:08
  advertise
• 10:08
  with
• 10:08
  us
• 10:08
  directly,
• 10:09
  I
• 10:09
  can
• 10:10
  sort
• 10:10
  of
• 10:10
  envision
• 10:10
  and
• 10:11
  see
• 10:11
  a
• 10:11
  use
• 10:11
  case
• 10:12
  for
• 10:12
  how
• 10:12
  they
• 10:12
  would
• 10:12
  apply
• 10:13
  for
• 10:13
  retail
• 10:13
  media
• 10:13
  networks
• 10:14
  in
• 10:15
  a
• 10:15
  very
• 10:15
  thoughtful
• 10:15
  way.
• 10:15
  And
• 10:15
  so
• 10:16
  I'm
• 10:16
  really
• 10:16
  excited
• 10:16
  about
• 10:17
  that
• 10:17
  and
• 10:18
  I'm
• 10:18
  excited
• 10:18
  to
• 10:18
  co
• 10:19
  create.
• 10:19
  Like,
• 10:19
  now
• 10:20
  we're
• 10:20
  not
• 10:20
  just
• 10:20
  working
• 10:20
  with
• 10:21
  the
• 10:21
  enterprise
• 10:21
  marketers,
• 10:22
  we're
• 10:22
  also
• 10:22
  working
• 10:23
  with
• 10:23
  the
• 10:23
  retail
• 10:24
  media
• 10:24
  network
• 10:24
  teams
• 10:25
  who
• 10:25
  are
• 10:25
  also
• 10:25
  trying
• 10:25
  to
• 10:26
  attract
• 10:26
  brands
• 10:26
  to
• 10:26
  their
• 10:27
  store.
• 10:27
  So
• 10:27
  I
• 10:27
  think
• 10:27
  there's
• 10:27
  just
• 10:28
  a
• 10:28
  lot
• 10:28
  of
• 10:28
  opportunity
• 10:29
  for
• 10:29
  us
• 10:29
  in
• 10:29
  2025
• 10:30
  to
• 10:30
  continue
• 10:31
  nurturing
• 10:31
  this
• 10:32
  ecosystem
• 10:32
  so
• 10:32
  that
• 10:33
  we
• 10:33
  can
• 10:33
  make
• 10:33
  sure
• 10:33
  it
• 10:33
  continues
• 10:34
  to
• 10:34
  grow.
• 10:34
  Well,
• 10:35
  I
• 10:35
  can't
• 10:35
  wait
• 10:35
  to
• 10:35
  see
• 10:35
  what
• 10:35
  you
• 10:36
  do,
• 10:36
  Alicia.
• 10:37
  I
• 10:37
  know
• 10:37
  big
• 10:37
  things
• 10:38
  are
• 10:38
  ahead.
• 10:38
  So
• 10:39
  thanks
• 10:40
  again
• 10:40
  to
• 10:40
  Meta
• 10:41
  and
• 10:41
  BCG
• 10:41
  for
• 10:42
  hosting
• 10:42
  us
• 10:42
  all
• 10:43
  at
• 10:43
  this
• 10:43
  morning's
• 10:44
  press
• 10:44
  breakfast
• 10:44
  at
• 10:45
  grocery
• 10:45
  shop.
• 10:45
  Thanks
• 10:45
  to
• 10:46
  Alicia
• 10:46
  for
• 10:46
  sitting
• 10:47
  on
• 10:47
  the
• 10:47
  panel
• 10:47
  with
• 10:47
  me
• 10:47
  earlier
• 10:48
  and
• 10:48
  just
• 10:49
  now
• 10:49
  to
• 10:49
  give
• 10:49
  you
• 10:50
  all
• 10:50
  at
• 10:50
  home
• 10:50
  a
• 10:50
  recap.
• 10:51
  And
• 10:51
  until
• 10:52
  next
• 10:52
  time,
• 10:53
  be
• 10:53
  careful
• 10:53
  out
• 10:53
  there.