Latest / iwon™ podcast with Michael J Thomas / Idea to Impact: From Google to Becoming a Startup Founder - Tolu's Salami's Journey | iwon podcast | Episode 7

Transcript

Idea to Impact: From Google to Becoming a Startup Founder - Tolu's Salami's Journey | iwon podcast | Episode 7 · iwon™ podcast with Michael J Thomas

0:00
Welcome
0:00
to
0:00
the
0:00
podcast.
0:01
My
0:01
name
0:01
is
0:02
Michael
0:02
Thomas.
0:03
The
0:03
purpose
0:03
of
0:04
the
0:04
podcast
0:04
is
0:04
very
0:04
much
0:04
to
0:05
bring
0:06
founders
0:06
together,
0:07
people
0:07
who
0:07
are
0:07
building
0:08
really
0:08
interesting
0:09
and
0:09
cool
0:09
things
0:10
to
0:11
help
0:11
share
0:11
ideas
0:12
with
0:12
you
0:13
so
0:13
that
0:14
you
0:14
can
0:15
improve,
0:15
develop
0:15
and
0:16
grow
0:16
in
0:16
new
0:17
ways.
0:17
Because
0:18
what
0:19
upsets
0:19
me
0:19
Most
0:19
is
0:20
that
0:20
1
0:20
in
0:20
200
0:21
founders
0:22
make
0:22
it,
0:22
which
0:23
just
0:23
isn't
0:24
good
0:24
enough.
0:25
My
0:25
guest
0:25
today
0:26
I'm
0:26
so
0:27
excited
0:27
about
0:27
having
0:28
because,
0:28
you
0:29
know,
0:29
many
0:29
of
0:29
us
0:29
think
0:30
that
0:31
we
0:31
can't
0:31
do
0:32
really
0:32
cool
0:32
and
0:32
interesting
0:33
things.
0:34
Well,
0:34
Tolu
0:35
has
0:37
built
0:37
something
0:37
really
0:38
interesting
0:38
for
0:38
the
0:39
household.
0:39
His
0:39
company
0:39
is
0:40
called
0:40
letplant.
0:41
And
0:41
prior
0:41
to
0:41
letplant
0:42
he
0:43
also
0:43
worked
0:43
for
0:44
Google.
0:45
He
0:46
built
0:46
his
0:46
own
0:47
reputware,
0:48
which
0:49
of
0:49
course
0:49
is
0:49
reputation
0:51
management.
0:51
And
0:52
now
0:52
LetPoint,
0:53
I
0:53
believe
0:54
if
0:54
I'm
0:54
correct,
0:55
Togu,
0:55
correct
0:56
me
0:56
if
0:56
I'm
0:56
wrong,
0:57
is
0:57
now
0:58
a
0:58
award
0:58
winner
0:59
as
0:59
well
0:59
as
1:00
nominee
1:00
and
1:01
finalist
1:01
for
1:01
green
1:02
awards.
1:03
And
1:04
you're
1:04
now
1:04
working
1:04
with
1:05
Morrisons.
1:06
You've
1:07
been
1:07
recognized
1:08
as
1:09
a
1:09
sustainable
1:10
venture.
1:11
You're
1:11
doing
1:11
all
1:12
this
1:12
really
1:12
cool
1:13
stuff.
1:13
And
1:14
what's
1:15
really
1:15
interesting
1:16
about
1:16
you,
1:16
Togu,
1:18
is
1:18
how
1:19
you've
1:19
managed
1:20
to
1:20
kind
1:20
of
1:20
bring
1:21
lots
1:21
of
1:21
ideas
1:23
together
1:24
and
1:24
solve
1:24
some
1:25
real
1:25
problems.
1:25
So
1:26
obviously
1:27
yours
1:27
is
1:28
a
1:28
lot
1:28
different
1:29
to
1:29
everyone
1:30
else's
1:30
and
1:31
you
1:31
bring
1:31
together
1:32
Iot
1:33
the
1:33
sensors,
1:34
the
1:35
AI
1:36
and
1:37
people.
1:37
What
1:37
it
1:37
does
1:38
is
1:38
it's
1:39
going
1:39
to
1:39
help
1:39
keep
1:39
your
1:39
plants
1:40
alive.
1:41
That's
1:41
great,
1:41
good
1:42
for
1:42
the
1:42
environment,
1:42
but
1:43
also
1:43
your
1:44
favorite
1:44
plants
1:45
are
1:45
going
1:45
to
1:46
be
1:47
there
1:48
for
1:48
much
1:48
longer.
1:48
This
1:49
man
1:49
is
1:49
saving
1:51
wildlife
1:53
and
1:53
plants.
1:54
I
1:54
wanted
1:54
to
1:54
talk
1:55
to
1:55
you,
1:55
Tolu,
1:55
because
1:56
that
1:56
plant
1:57
is
1:57
the
1:57
perfect
1:58
example
1:58
of
1:58
taking
1:59
a
2:00
messy
2:00
human
2:01
problem,
2:01
plants
2:02
dying.
2:03
And
2:03
obviously
2:03
I'm
2:04
sure
2:04
there
2:04
are
2:04
plenty
2:05
of
2:05
other
2:05
applications
2:07
and
2:08
applying
2:08
some
2:08
surgical
2:09
clarity
2:10
to
2:11
solve
2:11
a
2:11
massive
2:12
issue.
2:13
So
2:13
you've
2:13
said
2:14
you
2:15
started
2:15
to
2:15
let
2:15
pine,
2:16
I
2:16
believe,
2:16
because
2:17
you,
2:17
you
2:17
kept
2:17
killing
2:18
plants,
2:19
including
2:19
a
2:19
gift
2:20
from
2:20
your
2:20
wife
2:20
and
2:21
you
2:22
went
2:22
on
2:22
Reddit
2:23
and
2:23
found
2:24
a
2:24
bunch
2:24
of
2:24
people
2:25
with
2:25
the
2:25
same
2:26
pain.
2:27
So
2:27
talk
2:27
to
2:27
me
2:27
about
2:28
that
2:28
aha
2:28
moment
2:29
that
2:29
got
2:30
you
2:30
started
2:30
on
2:30
this
2:30
journey.
2:31
Yeah,
2:31
absolutely.
2:32
Thank
2:32
you
2:33
so
2:33
much,
2:33
Mike.
2:34
Did
2:34
I
2:34
get
2:34
everything
2:34
right?
2:35
So
2:36
starting
2:36
let
2:36
plant
2:37
let
2:37
plant
2:37
for
2:37
me
2:38
started
2:38
as
2:38
like
2:39
you
2:39
said,
2:39
I
2:39
had
2:40
a
2:40
gift
2:40
for
2:41
someone
2:41
and
2:42
the
2:42
reason
2:43
why
2:43
I
2:43
really
2:43
built
2:44
Le
2:44
Plan
2:44
heart
2:44
was
2:45
because
2:45
I,
2:45
I
2:45
sent
2:46
out
2:46
the
2:46
gift.
2:47
Unfortunately
2:48
it
2:48
couldn't
2:49
get
2:49
the
2:49
labor
2:49
was
2:50
returned
2:50
back
2:50
to
2:50
me.
2:51
But
2:52
I've
2:52
got
2:52
a
2:53
really
2:53
expensive
2:54
house
2:54
plan
2:54
as
2:55
a
2:55
gift
2:55
and
2:55
I
2:55
don't
2:56
just
2:56
want
2:56
you
2:56
to
2:56
waste.
2:57
And
2:57
that's
2:58
one
2:58
of
2:58
the
2:58
reasons
2:58
why
2:58
I
2:59
started
2:59
building
3:00
let
3:00
Plan.
3:01
But
3:01
before
3:01
I
3:01
do
3:02
that,
3:02
I
3:03
tried
3:03
to
3:04
make
3:04
sure
3:04
there
3:04
is
3:04
a
3:04
demand
3:05
for
3:05
It
3:05
a
3:06
lot
3:06
of
3:06
people
3:06
are
3:06
also
3:07
having
3:07
a
3:07
problem
3:08
and
3:08
that
3:09
brings
3:09
the
3:09
story
3:09
about
3:10
Reddit.
3:10
So
3:11
I
3:11
research
3:12
online
3:12
to
3:13
find
3:13
the
3:13
market
3:13
gap
3:14
to
3:14
see
3:15
if
3:15
people
3:16
really
3:16
want
3:16
this.
3:17
And
3:18
just
3:18
looking
3:18
already
3:19
there
3:19
are
3:19
like
3:20
hundreds
3:20
and
3:20
hundreds
3:21
of
3:21
people.
3:22
And
3:22
a
3:22
good
3:22
example
3:23
of
3:23
one
3:23
that
3:24
really
3:24
piques
3:24
my
3:24
interest
3:25
was
3:25
a
3:25
guy
3:26
in
3:26
which
3:26
his
3:26
girlfriend
3:27
probably
3:27
traveled
3:28
to
3:29
Spain
3:30
and
3:30
he
3:30
had
3:30
to
3:30
keep
3:30
the
3:31
husband
3:31
alive.
3:32
So
3:32
he
3:32
sent
3:32
a
3:32
picture
3:33
on
3:33
the
3:33
sub
3:33
forum
3:34
and
3:34
he
3:34
was
3:35
asking
3:35
people
3:35
for
3:35
helping
3:36
out
3:36
to
3:36
keep
3:36
this
3:36
husband
3:37
alive.
3:38
So
3:38
that
3:38
was
3:39
more
3:39
like
3:40
the
3:40
haha
3:41
moment
3:41
for
3:41
me
3:42
because
3:42
I
3:42
have
3:42
the
3:43
technical
3:43
know
3:44
how
3:44
to
3:44
build
3:44
a
3:45
software
3:45
how
3:46
and
3:46
that
3:46
was
3:47
when
3:47
I
3:47
prototyping
3:48
the
3:48
hub
3:49
then
3:49
got
3:49
some
3:49
funding,
3:50
grant
3:50
funding
3:51
from
3:51
Henley
3:51
Business
3:52
Angels,
3:53
then
3:54
grew
3:54
the
3:55
user
3:55
base
3:55
and
3:56
here
3:57
we
3:57
are
3:57
today
3:57
talking
3:58
to
3:58
Michael
3:58
about
3:59
the
3:59
product.
3:59
You
4:00
mentioned
4:01
that
4:01
you
4:01
came
4:01
across
4:02
this
4:02
guy
4:02
on
4:02
Reddit
4:03
talking
4:03
about
4:03
this
4:04
expensive
4:04
houseplant
4:05
that
4:05
had
4:05
died.
4:06
Yeah,
4:07
and,
4:07
and
4:07
this
4:07
is
4:08
for
4:08
founders
4:08
who
4:09
I
4:09
always
4:09
talk
4:09
about
4:10
solving
4:10
the
4:10
right
4:10
problem.
4:11
Right.
4:11
And.
4:14
Okay,
4:14
so
4:15
for
4:15
me
4:16
I
4:16
was
4:16
the
4:17
one
4:17
with
4:17
the
4:17
expensive
4:18
house
4:18
plan
4:19
that
4:20
doesn't
4:20
want
4:20
to
4:20
die
4:21
because
4:22
then
4:22
I
4:22
was
4:22
a
4:23
total
4:23
rookie
4:23
now
4:24
to
4:24
keep
4:24
her
4:24
houseplant
4:25
alive.
4:25
So
4:26
that
4:26
prompted
4:27
me
4:27
to
4:27
look
4:28
okay,
4:29
other
4:29
way
4:29
around.
4:29
Yeah,
4:30
I
4:30
got
4:30
you.
4:31
Yeah.
4:31
To
4:31
see
4:32
if,
4:32
if
4:32
someone
4:32
can
4:33
I'm
4:33
just
4:33
like
4:33
the
4:33
other
4:34
guy
4:34
that
4:34
was
4:34
like
4:35
trying
4:35
to
4:35
help
4:36
his
4:36
girlfriend
4:37
houseplant
4:37
trying
4:37
to
4:38
keep
4:38
it
4:38
alive
4:38
as
4:38
well.
4:39
So
4:39
I
4:39
was
4:39
online
4:40
looking
4:41
up
4:41
on
4:41
Reddit
4:42
and
4:42
see
4:42
if
4:42
someone
4:43
could
4:43
help
4:43
me
4:43
as
4:44
well.
4:44
Then
4:44
I
4:45
see
4:45
there's
4:45
a
4:46
lot
4:46
of
4:46
people
4:47
having
4:47
the
4:47
same
4:47
problem
4:48
that
4:49
they
4:49
can't
4:49
really
4:49
keep
4:49
the
4:50
houseplant
4:50
alive.
4:51
Now
4:51
that
4:51
I
4:51
have
4:51
a
4:51
technical
4:52
know
4:52
how
4:53
that
4:53
was
4:53
when
4:53
I
4:54
say
4:54
oh,
4:54
there
4:55
is
4:55
a
4:55
market
4:55
gap
4:55
for
4:56
it
4:56
and
4:57
let
4:57
plant
4:57
is
4:57
just
4:58
going
4:58
to
4:58
fill
4:58
that
4:58
space
4:59
of
4:59
helping
4:59
thousands
5:00
and
5:00
thousands
5:01
of
5:01
people,
5:02
keeping
5:03
your
5:03
heart
5:03
plant
5:04
alive
5:04
and
5:05
solving
5:05
the
5:05
problem
5:06
of
5:06
plant
5:06
wasting
5:07
in
5:07
the
5:08
environment.
5:09
So
5:09
you
5:10
found
5:10
this
5:11
Reddit
5:11
which
5:11
was
5:12
essentially
5:13
solving
5:13
the
5:13
problem
5:14
that
5:14
you
5:14
yourself
5:15
were
5:15
having.
5:15
But
5:15
then
5:16
you
5:16
saw,
5:16
wow,
5:16
there's
5:17
all
5:17
these
5:17
people,
5:18
there's
5:18
this
5:19
community
5:19
of
5:19
people
5:20
who
5:20
are
5:21
frustrated
5:22
and
5:22
don't
5:23
know
5:23
how
5:23
to
5:23
fix
5:23
it.
5:24
And
5:25
guess
5:26
what?
5:26
I
5:26
know
5:26
how
5:26
to
5:27
put
5:27
all
5:27
these
5:27
little
5:27
bits
5:28
together.
5:30
Is
5:30
that
5:30
fair?
5:32
Yeah.
5:33
Right.
5:33
And
5:33
so
5:34
what
5:34
sort
5:35
of
5:35
made
5:35
you
5:36
think
5:36
from
5:36
that
5:37
point,
5:37
having
5:37
worked
5:38
at
5:38
Google
5:38
and
5:39
your
5:39
background
5:40
before
5:40
that,
5:40
which
5:40
anybody
5:41
can
5:41
look
5:41
up,
5:41
was
5:42
there
5:42
any
5:42
experience
5:42
from
5:43
Google
5:43
and
5:44
working
5:44
with
5:44
those
5:45
small
5:45
medium
5:45
sized
5:46
businesses
5:47
that
5:47
kind
5:47
of
5:48
helped
5:48
you
5:49
think
5:50
of
5:50
a
5:50
way
5:50
to
5:51
really
5:52
validate
5:52
the
5:52
idea
5:53
with
5:53
that,
5:53
with
5:54
that
5:54
single
5:54
Reddit
5:57
thread
5:58
subreddit?
5:59
I
5:59
never
6:00
get
6:00
the
6:00
Terms.
6:00
Right.
6:01
In
6:01
terms
6:02
of
6:02
validating
6:03
the
6:03
product,
6:04
I
6:04
think
6:04
it's
6:04
just
6:05
most
6:05
of
6:05
the
6:05
time
6:05
it's
6:06
just
6:06
about
6:06
talking
6:07
to
6:07
your
6:07
potential
6:08
customers.
6:09
And
6:09
I
6:10
think
6:10
one
6:10
of
6:10
the
6:11
mistakes
6:11
I
6:11
see
6:11
most
6:12
Fondant
6:12
makes
6:12
is
6:13
try
6:13
to
6:14
build
6:14
a
6:14
product
6:14
first
6:15
before
6:16
validating
6:16
it.
6:16
I
6:17
think
6:17
it's
6:17
really
6:17
like
6:18
a
6:18
big
6:18
problem.
6:18
What
6:19
you
6:19
get
6:19
to
6:20
find
6:20
yourself
6:20
into
6:21
is
6:21
you
6:21
probably
6:22
find
6:22
yourself
6:23
working
6:23
on
6:23
an
6:23
expensive
6:24
hobby.
6:25
You
6:26
probably
6:26
won't
6:26
make
6:26
any
6:27
money
6:27
from
6:27
it.
6:27
So
6:28
the
6:28
way
6:28
I
6:28
validated
6:29
this
6:29
problem
6:29
is
6:30
number
6:30
one,
6:30
I
6:31
see
6:31
a
6:31
lot
6:31
of
6:31
people
6:32
not
6:32
having
6:32
the
6:32
know
6:33
how
6:33
or
6:33
don't
6:34
really
6:34
know
6:34
how
6:34
to
6:35
keep
6:35
their
6:35
house
6:35
plant
6:35
alive.
6:36
Number
6:37
two,
6:37
after
6:37
that
6:38
I
6:38
didn't
6:38
just
6:38
stop
6:39
there.
6:39
I
6:39
talked
6:40
to
6:40
real
6:40
people,
6:40
potential
6:41
customers
6:42
in
6:42
my
6:42
community
6:42
and
6:43
see
6:43
and
6:43
hack
6:44
them
6:44
how
6:44
they've
6:45
been
6:45
taking
6:45
care
6:45
of
6:45
their
6:45
plant.
6:46
And
6:46
it
6:46
comes
6:46
to
6:46
most
6:47
of
6:47
the
6:47
questions
6:47
that
6:48
they
6:48
get
6:48
to
6:49
ask
6:49
me
6:50
and
6:50
hunts
6:50
are
6:50
like,
6:51
oh,
6:51
probably
6:51
I
6:52
don't
6:52
know
6:52
when
6:52
it's
6:53
going
6:53
to
6:54
have
6:54
enough
6:54
watering.
6:55
Do
6:55
I
6:55
need
6:55
enough
6:55
water?
6:56
Do
6:56
I,
6:57
Am
6:57
I
6:57
watering
6:58
it
6:58
too
6:58
much?
6:58
Does
6:58
any
6:59
sunlight?
7:00
This
7:01
and
7:01
couple
7:01
of
7:01
other
7:01
questions
7:02
are
7:02
what
7:03
are
7:03
put
7:03
together
7:04
to
7:04
make
7:05
my
7:05
for
7:05
us
7:05
to
7:06
start
7:06
building
7:06
up
7:06
on
7:06
our
7:07
product
7:07
and
7:07
prioritize
7:08
the
7:08
future
7:08
we
7:09
are
7:09
going
7:09
to
7:09
implement
7:09
on
7:09
the
7:10
app.
7:10
So
7:11
it's
7:11
more
7:11
about
7:12
validating
7:13
what
7:13
the
7:13
customer
7:14
really
7:14
need.
7:15
Not
7:15
even
7:15
what
7:16
you
7:16
think
7:16
is
7:16
right
7:16
is
7:17
about
7:17
what
7:17
the
7:17
customers
7:18
really
7:18
need.
7:19
And
7:19
talk
7:19
to
7:19
real
7:20
people,
7:20
either
7:21
quantitatively
7:22
or
7:22
quantitatively.
7:23
Get
7:23
the
7:24
right
7:24
questions,
7:24
get
7:25
them,
7:25
get
7:25
them
7:26
to
7:26
talk,
7:26
and
7:27
then
7:27
prioritize
7:28
building
7:28
your
7:28
functional
7:29
requirement
7:29
and
7:29
build
7:30
out
7:30
your
7:30
product
7:30
from
7:30
there.
7:31
Yeah,
7:31
which
7:31
is
7:31
unfortunate.
7:32
It's
7:33
sad.
7:33
And
7:34
it
7:34
could
7:35
very
7:35
much
7:36
be
7:36
one
7:36
of
7:36
the
7:36
biggest
7:37
reasons
7:37
why
7:37
only
7:38
1
7:38
in
7:38
200
7:39
founders
7:39
make
7:39
it,
7:40
because
7:40
so
7:40
many
7:40
of
7:41
them
7:42
build
7:43
for
7:44
something
7:45
they're
7:45
excited
7:45
about
7:46
rather
7:46
than
7:46
a
7:46
problem
7:47
that
7:47
really
7:47
needs
7:47
solving.
7:48
And
7:49
I
7:49
guess
7:49
one
7:50
of
7:50
the
7:50
key
7:50
questions
7:50
I
7:51
had
7:51
based
7:51
on
7:51
what
7:51
you
7:51
said
7:52
is
7:52
like
7:52
for
7:53
people
7:53
listening,
7:55
what
7:55
would
7:55
you
7:55
say,
7:56
and
7:56
I'm
7:56
putting
7:57
you
7:57
a
7:58
little
7:58
bit
7:58
on
7:58
the
7:58
spot
7:59
here,
7:59
buddy,
7:59
what
7:59
would
8:00
you
8:00
say
8:00
is
8:00
a
8:00
good
8:01
sort
8:02
of
8:02
benchmark
8:03
for
8:03
validating
8:04
your
8:04
idea?
8:05
So
8:05
as
8:06
in,
8:06
you
8:07
know,
8:07
speak
8:07
to
8:08
50
8:09
of
8:09
your
8:10
ideal
8:10
target
8:10
market
8:11
or
8:12
what?
8:13
You
8:13
know,
8:13
given
8:13
your
8:13
Google
8:14
background,
8:14
et
8:15
cetera,
8:15
I'd
8:15
love
8:15
to
8:16
hear
8:16
a
8:16
different
8:16
spin
8:17
on
8:17
how
8:17
you
8:17
kind
8:18
of
8:18
felt
8:18
you'd
8:18
gotten
8:19
to
8:19
a
8:19
point
8:19
where
8:20
you'd
8:20
hit
8:21
sort
8:21
of
8:21
a
8:21
benchmark
8:22
and
8:22
what
8:22
you'd
8:22
recommend
8:22
for
8:23
other
8:23
people.
8:23
I
8:23
think
8:24
at
8:24
the
8:24
end
8:24
of
8:24
it,
8:25
it's
8:25
still
8:25
all
8:25
about
8:26
asking
8:26
the
8:26
customer
8:27
and
8:28
seeing
8:28
if
8:28
they're
8:29
going
8:29
to
8:29
give
8:29
out
8:30
the
8:30
money
8:30
for
8:30
it.
8:30
One
8:31
of
8:31
the
8:31
best
8:31
way
8:31
that
8:32
I've
8:32
seen
8:33
a
8:33
lot
8:33
of
8:33
successful
8:34
business,
8:34
I
8:34
would
8:34
say
8:35
is
8:35
to
8:35
even
8:35
try
8:36
and
8:36
sell
8:36
the
8:36
product
8:37
first
8:37
before
8:37
they
8:38
build
8:38
it.
8:38
And
8:39
one
8:39
of
8:39
the
8:39
best
8:40
ways
8:40
like
8:40
can
8:40
I
8:41
put
8:41
this
8:41
Is
8:41
destined
8:42
for
8:42
new
8:43
product
8:43
that
8:43
you're
8:43
building.
8:44
It's
8:44
just
8:44
about
8:44
you
8:44
asking
8:45
why,
8:45
who's
8:46
gonna
8:46
buy
8:47
it
8:47
and
8:48
how
8:48
visible
8:49
the
8:49
viability
8:50
of
8:50
the
8:50
product
8:50
in
8:51
the
8:51
marketplace.
8:51
So
8:52
for
8:52
horrors,
8:52
when
8:53
I
8:53
was
8:53
working
8:53
out
8:53
late
8:54
planned
8:54
is
8:54
just
8:54
about
8:55
first.
8:56
I
8:56
saw
8:56
the
8:56
gap,
8:57
I
8:57
saw
8:57
a
8:57
lot
8:57
of
8:57
people
8:57
having
8:58
the
8:58
problem.
8:58
But
8:59
that
8:59
doesn't
9:00
really
9:00
still
9:00
push
9:00
me
9:01
to
9:01
start
9:01
putting
9:02
a
9:02
lot
9:02
of
9:02
work
9:02
and
9:03
a
9:03
lot
9:03
of
9:03
money
9:03
in
9:03
building
9:04
out
9:04
the
9:04
product.
9:05
What
9:05
I
9:05
did
9:05
next
9:06
was
9:06
to
9:06
validate
9:06
the
9:07
problem,
9:07
set
9:07
up
9:07
my
9:08
hypotheses
9:09
and
9:09
hacks
9:10
with
9:10
people
9:10
with
9:11
questions
9:11
and
9:11
see
9:12
if
9:12
you're
9:12
going
9:12
to
9:12
commit
9:12
them
9:13
all
9:13
into
9:13
it.
9:14
And
9:14
when
9:14
I
9:15
have
9:15
a
9:15
lot
9:15
of
9:15
numbers
9:16
of
9:16
people
9:16
committing
9:17
to
9:17
it,
9:17
then
9:18
that's
9:18
honestly
9:19
a
9:19
great
9:19
sign
9:19
to
9:19
start
9:19
building
9:20
out
9:20
a
9:20
product.
9:20
You're
9:21
kind
9:21
of.
9:21
Are
9:22
you
9:22
advocating
9:22
for
9:23
the
9:23
idea
9:23
of
9:24
selling
9:24
the
9:25
idea
9:25
and
9:26
seeing
9:26
what
9:27
pushback
9:28
you
9:28
get
9:28
as
9:28
well
9:29
as.
9:30
Because
9:30
from
9:31
what
9:31
you
9:31
said,
9:31
a
9:31
bit
9:32
like
9:32
saying
9:32
I
9:33
build
9:33
this
9:33
thing,
9:34
it
9:34
does
9:34
this
9:35
want
9:35
to
9:35
buy.
9:36
Not
9:36
that
9:36
direct,
9:37
but
9:37
you
9:37
know
9:37
what
9:37
I
9:38
mean
9:38
as
9:38
in
9:38
you
9:38
flow
9:39
through
9:39
that
9:39
conversation
9:40
and
9:40
just
9:41
see
9:41
what.
9:41
What
9:42
resistance
9:42
people
9:42
put
9:43
up
9:43
or.
9:44
Or
9:44
perhaps
9:45
what
9:45
they
9:45
don't
9:45
like
9:45
about
9:46
the
9:46
idea.
9:47
Yeah.
9:47
So
9:47
I
9:47
think
9:48
it
9:48
has
9:48
to.
9:48
It
9:48
also
9:49
depends
9:49
on
9:49
the
9:49
business
9:50
model.
9:50
If
9:50
you're
9:50
doing
9:50
B2B
9:51
or
9:52
B2C.
9:53
So
9:53
for
9:53
example,
9:54
if
9:54
you're
9:54
doing
9:54
B2B
9:55
now
9:55
if
9:56
you
9:56
get
9:56
like
9:56
a
9:56
few
9:56
couple
9:57
letter
9:57
of
9:57
intern
9:58
from
9:58
corporate
9:59
I
9:59
think
9:59
this
9:59
are
9:59
really
10:00
good
10:00
signs
10:00
that
10:00
oh
10:01
B
10:01
people
10:01
are
10:02
really
10:02
willing
10:02
to
10:02
buy
10:03
this
10:03
product.
10:03
And
10:04
if
10:04
you're
10:04
talking
10:05
to
10:05
directly
10:05
to
10:05
customer,
10:06
if
10:06
you
10:07
ask
10:07
them
10:07
to
10:08
fill
10:08
a
10:08
form
10:08
and
10:08
they're
10:09
able
10:09
to
10:09
come
10:09
in
10:09
like
10:09
say
10:10
one
10:10
pound
10:10
for
10:10
example,
10:11
I
10:11
think
10:11
those
10:12
are
10:12
really
10:12
good
10:12
signs
10:13
that
10:13
people
10:13
are
10:13
ready
10:13
to
10:14
pay
10:14
for
10:14
the
10:14
product.
10:14
So
10:15
what
10:15
we
10:16
want
10:16
to
10:16
achieve
10:16
here
10:17
is
10:18
we
10:18
want
10:18
people
10:19
to
10:19
be
10:19
able
10:19
to
10:20
like
10:20
commit
10:20
to
10:20
it.
10:21
It
10:21
could
10:21
be
10:21
just
10:21
any
10:22
actions
10:22
be
10:23
on
10:23
the
10:23
waitlist
10:24
or
10:24
do
10:24
something.
10:24
It's
10:25
just
10:25
like
10:25
a
10:25
commitment
10:26
and
10:26
action.
10:26
An
10:26
event
10:27
that
10:27
happens
10:28
that
10:28
you
10:28
want
10:28
people
10:29
to
10:29
do
10:29
and
10:29
commit
10:29
to
10:30
it.
10:30
I
10:30
think
10:30
one
10:30
great
10:31
hack
10:31
that
10:32
I
10:32
think
10:32
workspaces
10:33
were
10:33
trying
10:33
to
10:33
validate
10:34
product
10:34
is
10:35
to
10:35
use
10:36
the
10:36
mom
10:36
test
10:36
approach.
10:37
I
10:37
know
10:38
probably
10:38
a
10:38
couple
10:38
of
10:38
other
10:39
inventors
10:39
and
10:40
founders
10:40
have
10:40
also
10:40
said
10:41
it,
10:41
but
10:41
it's
10:42
just
10:42
a
10:42
way
10:42
on
10:42
how
10:42
you
10:43
frame
10:43
the
10:43
questions
10:44
so
10:44
that
10:44
you
10:44
can
10:45
really
10:45
get
10:46
the
10:46
help
10:47
that
10:47
you
10:48
Want
10:48
after
10:48
the
10:49
potential
10:49
customers
10:50
you're
10:50
talking
10:50
to.
10:51
The
10:51
mom
10:52
test
10:52
books
10:52
allows
10:53
you
10:53
to
10:53
like
10:54
friction
10:54
questions
10:55
and
10:55
people
10:56
are
10:56
able
10:56
to
10:56
speak
10:57
their
10:57
mind.
10:57
It's
10:57
not
10:57
going
10:57
to
10:57
be
10:58
yes
10:58
or
10:58
no
10:58
questions,
10:59
right?
10:59
And
11:00
it's
11:00
not
11:00
going
11:00
to
11:00
be
11:00
like
11:01
you're
11:01
hacking
11:01
your
11:02
mom
11:02
for
11:02
an
11:02
idea
11:03
in
11:03
which
11:03
it's
11:03
going
11:04
to
11:04
say
11:04
yes,
11:05
but
11:05
you're
11:05
hacking
11:06
with
11:06
people
11:06
that
11:06
are
11:06
willing
11:07
to
11:07
spend
11:07
money
11:07
on
11:07
your
11:07
product
11:08
and
11:08
see
11:09
it
11:09
develop
11:09
to
11:10
be
11:10
a
11:10
unicorn
11:11
in
11:11
the
11:11
future
11:11
as
11:11
well.
11:12
So
11:12
that
11:13
is
11:13
a
11:13
really,
11:13
really
11:14
good
11:14
point.
11:14
Not
11:15
only
11:15
is
11:15
that
11:15
important
11:16
at
11:16
the
11:16
validation
11:17
process,
11:17
but
11:17
just
11:18
for
11:18
listeners
11:19
also
11:19
as
11:19
you
11:19
go
11:20
through
11:21
and
11:21
you
11:21
build
11:21
something,
11:22
you
11:23
get
11:23
an
11:23
mvp,
11:24
you
11:24
get
11:24
users,
11:25
you
11:25
build
11:25
momentum,
11:27
never
11:27
stop
11:28
asking
11:28
questions.
11:29
Because
11:30
what
11:30
could
11:31
have
11:31
been
11:31
a
11:31
great
11:31
product
11:32
three
11:32
months
11:32
ago,
11:33
maybe
11:33
one
11:34
feature
11:34
set
11:35
it
11:35
completely
11:36
on
11:36
a
11:36
different
11:37
path,
11:37
good
11:38
or
11:38
bad.
11:39
And
11:39
if
11:39
you're
11:39
not
11:39
getting
11:40
feedback
11:40
constantly
11:41
and
11:42
as
11:42
you
11:42
say,
11:42
open
11:43
ended
11:43
questions,
11:44
the
11:44
old
11:44
feedback
11:45
loop
11:45
used
11:46
to
11:46
be
11:46
are
11:46
you
11:46
enjoying
11:47
the
11:47
product?
11:47
Thumbs
11:48
up
11:48
or
11:48
thumbs
11:48
down?
11:48
Well
11:49
that
11:49
isn't,
11:49
that's
11:50
great.
11:51
But
11:51
some
11:52
people
11:52
just
11:53
click
11:54
thumbs
11:54
up
11:54
because
11:54
they
11:55
think
11:55
it'll
11:55
make
11:55
the
11:55
box
11:56
disappear.
11:57
So
11:57
it
11:58
doesn't
11:58
give
11:58
you
11:58
any
11:59
information.
11:59
And
11:59
I
12:00
love
12:00
your
12:00
idea
12:00
about
12:01
getting
12:02
a
12:03
lot
12:03
more
12:03
open
12:03
ended
12:04
with
12:04
your
12:04
questioning
12:05
and
12:05
spending
12:05
more
12:06
time
12:06
on
12:06
it.
12:07
And
12:07
I
12:07
think
12:07
in
12:08
an
12:08
AI
12:08
world
12:09
that's
12:09
a
12:10
great
12:10
thing
12:10
to
12:11
do.
12:11
Not
12:11
just
12:12
at
12:12
the
12:12
validation
12:12
but
12:13
throughout
12:13
the
12:13
whole
12:14
process
12:14
keep
12:15
asking
12:15
good
12:16
questions.
12:17
You
12:17
spent
12:17
years
12:18
at
12:18
Google
12:18
and
12:19
Accenture.
12:20
What
12:20
was
12:21
the
12:21
sort
12:21
of
12:21
realization
12:22
that
12:22
you
12:23
personally
12:23
had
12:24
that
12:24
made
12:24
you
12:24
decide
12:25
to
12:25
build
12:25
your
12:25
own
12:25
thing
12:26
rather
12:26
than
12:27
go
12:27
and
12:27
work
12:27
for
12:28
someone
12:28
else?
12:28
And
12:28
I'm
12:29
just
12:30
before
12:30
we
12:30
really
12:30
dive
12:31
into
12:32
let
12:32
pine
12:32
a
12:33
new
12:33
journey.
12:34
Anybody
12:34
listening?
12:35
If
12:35
you're
12:36
working
12:37
in
12:37
a
12:37
job
12:37
with
12:38
a
12:38
cool
12:38
name
12:38
like
12:38
Google
12:39
or
12:39
Accenture,
12:39
a
12:40
lot
12:40
of
12:40
people
12:40
would
12:40
love
12:40
to
12:40
work
12:41
for
12:41
them.
12:41
Tolu
12:42
could
12:42
tell
12:42
you
12:43
what
12:43
made
12:44
him,
12:44
you
12:44
know,
12:45
take
12:45
the
12:45
leap
12:45
and
12:45
do
12:45
something
12:46
for
12:46
himself.
12:46
My
12:47
journey
12:47
at
12:47
Google,
12:48
I
12:48
mean
12:48
I
12:48
think
12:48
it's
12:49
really
12:49
an
12:49
interesting
12:49
part
12:50
because
12:50
I
12:51
was
12:51
a
12:52
team
12:52
lead
12:52
at
12:53
a
12:53
very
12:53
young
12:53
age,
12:54
had
12:54
like
12:55
12
12:55
team
12:55
members
12:56
if
12:56
I
12:56
could
12:56
remember.
12:57
I
12:57
was
12:57
a
12:58
team
12:58
lead,
12:58
I
12:58
was
12:58
leading
12:59
the
12:59
team,
12:59
I
12:59
was
12:59
doing
13:00
very
13:00
well.
13:00
We
13:00
are
13:01
eating
13:02
our
13:02
milestones
13:02
and
13:03
tags
13:03
and
13:03
all
13:03
that.
13:04
I
13:04
think
13:05
a
13:05
major
13:05
break
13:05
comes
13:05
for
13:06
me
13:06
after
13:07
I
13:07
left
13:07
Google
13:07
was
13:08
to
13:08
create
13:09
a
13:09
development
13:09
agency.
13:10
So
13:10
that
13:10
was
13:10
when
13:10
I
13:11
went
13:11
ahead
13:11
and
13:12
started
13:12
my
13:12
development
13:13
agency
13:14
and
13:14
that
13:14
was
13:14
where
13:14
we
13:15
built
13:15
Bootcare.
13:16
That
13:16
was
13:16
where
13:16
we
13:17
built
13:17
about
13:17
analytics
13:18
and
13:18
that
13:18
was
13:18
where
13:19
we
13:19
built
13:19
some
13:20
other
13:20
interesting
13:20
B2B
13:21
and
13:21
B2C
13:22
product.
13:22
So
13:23
honestly,
13:23
before
13:24
I
13:24
got
13:24
into
13:24
Henley
13:24
Business
13:25
School.
13:25
I
13:25
was
13:26
really
13:26
open
13:27
to
13:27
starting
13:28
something
13:29
before
13:29
I
13:29
finished
13:30
uni.
13:31
Right,
13:31
you
13:31
wanted
13:32
to
13:32
get
13:32
going,
13:32
did
13:32
you?
13:33
Yeah,
13:33
I
13:33
just
13:33
want
13:33
to
13:33
get
13:34
going
13:34
on
13:34
the
13:34
part
13:34
of
13:34
entrepreneurships
13:35
and
13:36
building
13:36
up
13:36
product
13:36
and
13:37
building
13:37
out
13:37
a
13:37
lot
13:38
of
13:38
portfolio
13:38
and
13:38
that.
13:39
I
13:39
mean
13:39
it
13:39
was
13:39
through
13:40
a
13:40
chance
13:41
that
13:41
I
13:41
had
13:41
to
13:41
like
13:41
oh,
13:42
I'm
13:42
to
13:42
going,
13:42
going
13:42
to
13:42
give
13:42
up
13:43
an
13:43
hack
13:43
plan
13:44
to
13:44
a
13:45
friend
13:45
of
13:45
mine
13:46
and
13:47
unfortunately
13:48
it
13:48
doesn't
13:49
get
13:49
delivered.
13:50
Now
13:50
we
13:50
have
13:50
a
13:51
expensive
13:51
house
13:52
plan
13:52
for
13:52
me
13:52
to
13:52
take
13:53
care
13:53
of
13:54
now
13:55
I
13:56
joined
13:56
the
13:57
Entrepreneurship
13:58
society.
13:59
The
13:59
in
14:00
the
14:00
while
14:00
I
14:00
was
14:00
doing
14:00
my
14:01
Masters
14:01
then,
14:02
then
14:02
I
14:02
pitched
14:02
this
14:03
idea.
14:03
Show
14:03
the
14:04
market
14:04
gap,
14:05
show
14:05
the
14:05
total
14:05
access
14:06
to
14:06
the
14:06
market
14:06
which
14:07
in
14:07
the
14:07
UK
14:07
alone
14:08
is
14:08
just
14:08
is
14:08
more
14:09
is
14:09
about
14:09
27
14:10
million
14:10
which
14:11
is
14:11
really,
14:11
really
14:11
big.
14:11
The
14:12
house
14:12
plan
14:12
sector
14:13
is
14:13
more
14:13
than
14:13
1
14:14
billion
14:14
annually,
14:15
which
14:15
is
14:15
also
14:16
really,
14:16
really
14:16
big.
14:17
And
14:17
I
14:17
pitched
14:17
the
14:18
idea,
14:18
I
14:18
got
14:18
funding
14:19
for
14:19
it.
14:19
Then
14:21
I
14:21
think
14:21
it's
14:21
just
14:21
me
14:22
waiting
14:22
for
14:22
my
14:23
chances
14:23
and
14:24
it
14:24
came
14:24
right
14:25
to
14:25
me,
14:25
the
14:25
money
14:26
and
14:26
started
14:26
building
14:27
out
14:27
the
14:27
product.
14:28
So
14:28
I
14:28
would
14:28
say
14:28
my
14:29
journey
14:29
start
14:29
from
14:30
just
14:30
being
14:30
open
14:31
to
14:31
entrepreneurships
14:32
and
14:32
like
14:33
out
14:33
of
14:33
chance,
14:34
I
14:34
just.
14:35
Shit
14:35
folk.
14:35
Did
14:36
you
14:36
have
14:36
any
14:36
fear
14:37
about
14:38
leaving
14:38
this?
14:38
Sort
14:39
of.
14:39
Because
14:40
obviously
14:40
you
14:41
did
14:41
the
14:41
Google,
14:41
the
14:42
Accenture,
14:42
you
14:43
went
14:43
back
14:43
and
14:44
did
14:44
your
14:44
master's
14:44
at
14:45
Henley.
14:46
Yeah.
14:46
Did
14:46
you
14:46
have
14:47
any
14:47
concerns
14:48
about.
14:49
Because
14:49
I'm
14:49
sure
14:49
a
14:50
lot
14:50
of
14:50
people
14:51
the
14:51
salaries
14:51
at
14:51
Google
14:52
and
14:52
Accenture
14:52
are
14:53
generally
14:53
pretty
14:53
good.
14:54
The
14:54
perks
14:55
are
14:55
pretty
14:55
good.
14:56
But
14:56
then
14:56
of
14:56
course
14:57
it's
14:57
the
14:57
whole
14:57
getting
14:58
comfortable.
14:58
I
14:59
talked
14:59
about
14:59
this
14:59
with
15:00
a
15:00
lot
15:00
of
15:00
guests.
15:00
Right
15:01
when
15:01
I
15:01
started
15:01
my
15:02
career
15:02
after
15:02
uni,
15:04
I
15:04
went
15:04
and
15:04
worked
15:04
in
15:05
London.
15:05
That
15:05
was
15:05
always
15:06
what
15:06
I
15:06
wanted
15:06
to
15:06
do.
15:07
And
15:07
then
15:07
I,
15:08
you
15:08
know,
15:08
one
15:08
evening
15:09
with
15:09
work
15:09
colleagues,
15:10
I
15:10
had
15:10
a
15:11
conversation
15:11
with
15:11
somebody
15:12
who
15:12
was
15:12
making
15:12
a
15:12
ton
15:13
of
15:13
money
15:13
in
15:13
the
15:13
company
15:14
and
15:14
I
15:14
said,
15:15
you
15:15
must
15:15
be
15:15
loving
15:15
it.
15:16
I
15:16
said
15:16
mikey,
15:17
get
15:17
out
15:17
while
15:17
you
15:17
can.
15:19
And
15:19
I
15:19
said,
15:20
what
15:20
do
15:20
you
15:20
mean?
15:20
I
15:20
said,
15:21
well
15:21
the
15:21
problem
15:22
is
15:22
you'll
15:22
get
15:22
used
15:23
to
15:23
these
15:23
things
15:24
and
15:25
then
15:25
you
15:25
won't
15:25
be
15:26
able
15:26
to
15:26
leave
15:26
and
15:26
all
15:27
of
15:27
your
15:27
life
15:27
will
15:27
be
15:28
built
15:28
around
15:28
that
15:28
income
15:29
wise
15:29
and
15:29
whatever.
15:30
And
15:30
I'm
15:31
guessing
15:31
that
15:31
when
15:31
you
15:32
were
15:33
Henley,
15:34
I'm
15:34
not
15:34
putting
15:34
words
15:34
in
15:35
your
15:35
mouth
15:35
here,
15:36
but
15:36
I'm
15:36
guessing
15:37
when
15:37
you
15:37
were
15:37
surrounded
15:38
with
15:38
all
15:38
these
15:38
people,
15:39
given
15:39
that
15:39
you
15:39
mentioned
15:40
you
15:40
wanted
15:40
to
15:40
start
15:41
whilst
15:41
you
15:41
were
15:41
at
15:41
uni,
15:43
would
15:43
you
15:43
encourage
15:44
people
15:44
to
15:45
take
15:45
the
15:46
dive
15:46
and
15:46
go
15:47
for
15:47
it
15:47
or
15:49
what
15:49
would
15:50
be
15:50
your
15:50
sort
15:50
of
15:52
immediate
15:52
advice,
15:53
I
15:53
guess
15:53
to
15:54
people
15:54
in
15:54
a
15:54
similar
15:54
situation
15:55
at
15:55
uni
15:55
or
15:56
whatever
15:56
it
15:56
may
15:56
be?
15:56
Yeah,
15:57
I
15:57
think
15:57
if
15:57
you're
15:58
just
15:58
panning
15:58
out
15:59
of
15:59
uni.
15:59
I
15:59
think
16:00
you
16:00
really
16:00
don't
16:00
have
16:00
anything
16:01
to
16:01
lose,
16:01
to
16:01
be
16:02
honest.
16:02
I
16:02
think
16:02
that's
16:03
really
16:03
the
16:03
best
16:03
time
16:03
for
16:04
you
16:04
to
16:04
really.
16:04
I'd
16:04
agree.
16:05
Yeah.
16:06
Try
16:06
a
16:06
lot
16:06
of
16:06
things.
16:06
No
16:07
kids,
16:07
no
16:07
house,
16:08
no.
16:09
I
16:09
think
16:09
the
16:10
worst
16:10
case
16:10
scenario
16:10
is
16:11
just
16:11
you
16:11
probably
16:11
just
16:11
go
16:12
back
16:12
to
16:12
your
16:12
mom's
16:13
house
16:13
and
16:13
stay
16:14
there
16:14
for
16:14
a
16:14
long
16:15
time.
16:15
As
16:15
much
16:15
as
16:15
you
16:16
can
16:16
rent.
16:17
Yeah.
16:18
Save
16:18
money
16:18
from
16:19
me
16:19
and
16:19
all
16:19
that.
16:20
I'll
16:20
probably
16:21
just
16:21
stay
16:21
around
16:21
with
16:22
your
16:22
mate
16:22
and
16:23
have
16:23
a
16:24
room
16:24
or
16:24
whatever.
16:26
I
16:26
think
16:26
the
16:26
best
16:26
time
16:27
to
16:27
do
16:27
it
16:27
is
16:27
just
16:27
like
16:27
when
16:28
you're
16:28
spanning
16:28
out
16:28
the
16:28
uni.
16:29
No
16:29
rent,
16:30
not
16:30
too
16:30
much
16:30
commitment,
16:31
no
16:33
extra
16:33
expenses
16:34
that
16:34
can
16:34
like
16:35
dive
16:35
into
16:36
your
16:36
finances
16:37
and
16:37
all
16:37
that.
16:38
I
16:38
mean,
16:38
for
16:38
me,
16:38
I've
16:39
always
16:39
like
16:40
planned
16:40
it.
16:41
It's
16:41
whole
16:41
is
16:41
just
16:41
in
16:42
my
16:42
head,
16:42
to
16:42
be
16:42
honest.
16:43
And
16:43
I
16:43
think
16:43
how
16:43
all
16:44
this
16:44
also
16:44
advised
16:45
a
16:45
lot
16:45
of
16:45
people,
16:45
like,
16:46
if
16:46
you
16:46
want
16:46
to
16:47
do
16:47
something,
16:47
probably
16:48
just
16:48
that
16:49
you
16:49
might
16:49
not
16:50
have
16:50
the
16:51
idea
16:51
at
16:52
the
16:52
moment,
16:52
but
16:52
if
16:53
you
16:53
really
16:53
open
16:53
your
16:54
mind
16:54
to
16:54
it,
16:55
honestly,
16:55
I
16:56
think
16:56
we
16:56
just
16:56
come
16:57
at
16:57
the
16:57
right
16:57
time.
16:57
And
16:57
that
16:58
was
16:58
literally
16:58
what
16:58
happened
16:59
with
16:59
Let
16:59
Plan.
17:00
I
17:00
was
17:00
open
17:01
to
17:01
starting
17:02
a
17:02
new
17:02
thing.
17:02
I
17:03
was
17:03
working,
17:04
doing
17:04
my
17:04
uni
17:05
master's
17:05
program
17:06
at
17:06
the
17:06
Henley
17:07
Business
17:07
School.
17:08
And
17:08
when
17:09
the
17:09
right
17:09
opportunity
17:10
came,
17:11
I
17:11
went
17:11
for
17:11
it.
17:12
I
17:13
won
17:13
the
17:13
award.
17:14
We
17:14
won
17:14
the
17:14
overall
17:15
best
17:15
award,
17:15
by
17:15
the
17:16
way.
17:16
So.
17:17
Yeah.
17:17
And
17:18
the
17:18
rest
17:18
is
17:18
history
17:19
today.
17:19
It's
17:19
very
17:20
interesting
17:20
what
17:20
you
17:20
kind
17:21
of
17:21
touch
17:21
on
17:21
there
17:22
about
17:22
how
17:24
you
17:24
don't
17:24
need
17:24
to
17:25
force
17:25
the
17:25
idea.
17:27
If
17:27
you
17:27
want
17:27
to
17:28
do
17:28
it,
17:28
it
17:28
will
17:28
randomly
17:29
come
17:30
and
17:30
you'll
17:31
go,
17:31
oh
17:31
man,
17:31
this
17:32
is
17:32
the
17:32
opportunity.
17:33
And
17:34
to
17:34
do
17:34
it
17:35
when
17:35
you're
17:35
young,
17:35
if
17:35
you
17:36
can,
17:37
because
17:37
you've
17:38
got
17:38
less
17:38
responsibilities.
17:39
And
17:40
is
17:40
that
17:40
fair?
17:40
Have
17:41
I
17:41
summarized?
17:42
Well,
17:42
I
17:42
think
17:43
that's
17:43
really
17:43
fair
17:43
because
17:44
like
17:44
I
17:44
said,
17:44
you
17:45
don't
17:45
really
17:45
have
17:45
any
17:46
financial
17:46
commitment,
17:47
to
17:47
be
17:48
honest.
17:48
No
17:48
kids,
17:49
no.
17:50
No
17:50
bills.
17:51
And
17:51
you
17:51
just
17:52
Johnny
17:52
hat
17:52
maybe
17:53
for
17:53
like
17:53
one
17:53
year
17:53
or
17:54
two
17:54
and
17:54
see
17:54
how
17:54
it
17:55
works
17:55
out
17:55
for
17:55
you.
17:55
You
17:55
can
17:55
always
17:56
go
17:56
back
17:56
to
17:56
a
17:57
job
17:58
and
17:59
if
18:00
what
18:00
you're
18:00
building,
18:01
your
18:01
style
18:01
works
18:01
really
18:02
well
18:02
and
18:02
you
18:02
have
18:02
something
18:03
to
18:03
commit
18:03
to
18:03
for
18:04
next
18:04
five
18:04
or
18:05
six
18:05
years
18:05
before
18:05
you
18:06
probably
18:06
sell
18:06
it.
18:06
If
18:07
you're
18:07
low
18:07
key
18:07
and
18:08
yeah,
18:09
if.
18:09
I
18:09
may
18:09
dive
18:10
in,
18:10
you
18:11
automated
18:11
sort
18:11
of
18:12
45%
18:12
of
18:13
user
18:13
access
18:13
at
18:14
Accenture
18:14
and
18:14
proposals
18:15
at
18:15
Weah.
18:16
Do
18:16
you
18:16
think
18:17
AI
18:17
is
18:17
going
18:17
to
18:17
take
18:18
all
18:18
the
18:18
jobs?
18:20
I
18:20
have
18:20
these
18:20
conversations
18:21
all
18:21
the
18:21
time.
18:22
Or
18:22
is
18:22
it
18:23
just
18:23
freeing
18:23
us
18:23
up
18:23
to
18:24
do
18:24
more
18:24
human
18:24
things?
18:24
Or
18:25
do
18:25
you
18:25
have
18:25
a
18:25
different
18:25
take
18:26
on
18:26
it?
18:26
I
18:26
think,
18:26
hey,
18:27
I
18:27
Mean
18:27
when
18:27
we
18:27
started
18:28
let
18:28
plan
18:28
it
18:28
was
18:29
just
18:29
like
18:29
the
18:29
beginning
18:30
of
18:30
hey
18:30
high.
18:30
Like
18:31
it's
18:31
not
18:32
so
18:32
crazy
18:32
the
18:32
way
18:33
it
18:33
works
18:33
right
18:33
now
18:34
because
18:34
right
18:34
now
18:34
it's
18:34
just
18:35
over
18:36
the
18:36
roof.
18:36
The
18:37
way
18:37
I
18:37
position
18:38
a
18:38
high.
18:39
I
18:39
think
18:39
it
18:39
falls
18:40
into
18:40
the
18:40
category
18:41
of
18:41
a
18:41
business
18:41
process
18:42
is
18:42
a
18:42
tool
18:43
for
18:43
a
18:43
business
18:43
to
18:44
achieve
18:44
something
18:45
faster.
18:46
What
18:46
we
18:46
can
18:46
do
18:47
before
18:48
a
18:48
high
18:48
that,
18:49
that
18:49
could
18:49
span
18:50
six
18:50
months
18:50
literally
18:51
we
18:51
can
18:51
do
18:51
that
18:51
in
18:51
a
18:51
week.
18:52
I
18:52
think
18:52
AI
18:53
is
18:53
meant
18:53
for
18:54
an
18:54
adoption
18:54
as
18:55
a
18:55
tool
18:55
for
18:55
a
18:56
business
18:56
rather
18:56
than
18:57
we've
18:57
been
18:57
scared
18:58
of
18:58
it.
18:58
It's
18:58
just
18:58
gonna
18:59
help
18:59
us
18:59
get
18:59
things
18:59
done
19:00
faster,
19:01
improve
19:01
on
19:02
our
19:02
resources,
19:03
help
19:04
us
19:04
ship
19:04
product
19:05
faster
19:05
as
19:05
well.
19:06
I
19:06
mean
19:06
for
19:06
our
19:06
own
19:07
use
19:07
case
19:07
it's
19:08
just
19:08
like
19:08
tremendously
19:09
helpful.
19:09
I
19:10
think
19:10
the
19:10
people
19:10
that
19:10
are
19:10
going
19:11
to
19:11
lose
19:11
for
19:11
me
19:11
are
19:12
people
19:12
that
19:13
don't
19:13
see
19:14
the
19:14
advantages
19:15
is
19:15
bring
19:16
to
19:16
the
19:16
community
19:17
and
19:18
putting
19:18
into
19:19
our
19:19
business
19:19
for
19:19
us
19:19
to
19:20
be
19:20
able
19:21
to
19:21
be
19:21
highly
19:22
productive
19:22
in
19:23
whatever
19:24
businesses
19:25
we're
19:25
working
19:25
on.
19:25
That's
19:26
I
19:26
see
19:27
as
19:27
a
19:27
business
19:27
process
19:28
in
19:28
two
19:29
to
19:29
four.
19:29
I
19:29
do
19:29
too.
19:30
I
19:30
do
19:30
too.
19:32
It's
19:32
not
19:32
going
19:32
to
19:33
replace
19:33
people
19:34
in
19:34
the
19:34
same
19:34
way
19:35
that
19:36
were.
19:37
It's
19:37
like
19:37
the
19:38
early
19:38
1900s
19:39
when
19:39
horse
19:40
and
19:40
car
19:41
became
19:41
car.
19:43
So
19:43
as
19:43
in
19:43
like
19:44
suddenly
19:45
we're
19:45
able
19:46
to
19:46
in.
19:46
In
19:47
terms
19:47
of
19:47
farming
19:48
instead
19:48
of
19:48
having
19:49
doing
19:49
everything
19:50
by
19:50
hand
19:50
we
19:50
have
19:50
tractors
19:52
and
19:52
so
19:52
it
19:53
speeds
19:53
up
19:53
the
19:53
process.
19:54
Yeah.
19:55
And
19:55
now
19:55
people
19:56
are
19:56
moved
19:56
to
19:57
things
19:57
that
19:57
are
19:57
more
19:58
need,
19:58
you
19:58
know,
19:59
need
19:59
to
19:59
be
19:59
more
19:59
hands
20:00
on
20:00
and
20:00
more
20:01
thoughtful
20:02
and
20:02
stuff.
20:03
So
20:04
it
20:04
takes
20:05
a
20:05
lot
20:05
of
20:05
the
20:05
pain
20:06
away
20:07
hopefully.
20:08
Yeah,
20:08
I
20:08
hope.
20:09
Yeah.
20:10
Sorry,
20:10
I
20:10
mean
20:10
I
20:10
was
20:11
just
20:11
gonna
20:11
have
20:11
that.
20:11
It's
20:11
just
20:12
like
20:12
the
20:12
way
20:12
we
20:12
move
20:13
from
20:13
the
20:14
industrial
20:15
age
20:15
because
20:15
I
20:16
mean
20:16
Mike,
20:16
you
20:16
said
20:17
you're
20:17
a
20:17
bit
20:17
older
20:17
so
20:18
probably
20:18
you
20:18
fought
20:19
into
20:19
the
20:19
industrial.
20:20
I'm
20:20
not
20:20
1900s.
20:21
Are
20:21
we,
20:22
you
20:22
know,
20:22
in
20:22
terms
20:23
of
20:23
old.
20:23
I
20:24
was
20:24
gonna
20:24
say
20:24
just
20:24
so
20:24
we
20:25
will
20:25
move
20:25
from
20:25
the
20:26
industrial
20:27
age
20:27
to
20:28
the
20:28
information
20:28
head.
20:29
So
20:29
the
20:30
way,
20:30
the
20:30
perspective,
20:31
the
20:32
how
20:32
we
20:32
do
20:32
things
20:33
change
20:33
tremendously
20:34
and
20:34
we
20:34
tend
20:35
to
20:35
do
20:36
things
20:36
a
20:37
bit
20:37
more
20:37
faster.
20:38
I
20:38
think
20:38
now
20:38
it's
20:39
AI
20:39
era
20:40
and
20:40
I
20:40
think
20:40
the
20:41
changes
20:41
are
20:41
just
20:42
there
20:42
and
20:42
so
20:42
obvious
20:43
and
20:43
we
20:43
can
20:43
do
20:44
things
20:44
even
20:44
way
20:45
lot
20:45
smarter
20:46
and
20:46
faster
20:47
than
20:47
the
20:47
way
20:47
it
20:47
was
20:48
before.
20:49
Fantastic.
20:49
So
20:50
given
20:50
that
20:51
you're
20:51
in
20:51
the
20:52
space
20:52
of
20:53
saving
20:53
plants
20:54
and
20:55
looking
20:55
after
20:56
the
20:57
sustainability
20:57
aspect,
20:59
given
20:59
your
20:59
sustainability
21:00
credentials.
21:01
It's
21:01
a
21:01
buzzword
21:02
that
21:03
is
21:04
often
21:04
full
21:04
of
21:04
rubbish.
21:05
From
21:05
a
21:06
corporate
21:06
point
21:06
of
21:06
view.
21:08
Do
21:08
you
21:08
think
21:09
that
21:09
the
21:09
climate
21:10
and
21:10
sustainability
21:11
needs
21:12
more
21:12
regulation
21:13
to
21:13
stop
21:13
companies
21:14
greenwashing?
21:15
Just
21:15
to
21:15
make
21:15
sure
21:15
I
21:16
get
21:16
your
21:16
question
21:16
correctly,
21:17
are
21:17
you
21:18
talking
21:18
about
21:18
the
21:19
policies
21:20
and
21:20
the
21:20
requirement
21:21
needed
21:21
for
21:21
company
21:22
like
21:22
the
21:22
new
21:22
startup
21:23
to
21:24
start
21:24
something
21:24
along
21:25
the
21:25
line
21:25
of
21:25
sustainability.
21:26
Correct.
21:28
I
21:28
don't
21:28
think
21:28
we
21:29
really
21:30
there
21:30
is
21:30
a
21:30
lot
21:31
of
21:32
barriers
21:32
for
21:33
us
21:33
at
21:33
the
21:33
moment
21:33
to
21:34
start
21:34
something
21:34
really
21:34
new
21:34
in
21:35
the
21:35
market.
21:36
I
21:36
don't
21:36
know
21:36
what
21:36
the
21:36
next
21:37
two
21:37
or
21:37
three
21:37
years
21:37
might
21:38
be
21:38
but
21:39
I'll
21:39
say
21:40
right
21:40
now
21:40
we
21:40
can
21:41
really
21:42
start
21:42
our
21:43
projects,
21:43
work
21:43
on
21:44
our
21:44
products,
21:45
go
21:45
with
21:45
the
21:45
compliance
21:46
that
21:46
we
21:46
have
21:46
on
21:46
ground
21:47
which
21:47
are
21:47
not
21:47
so
21:48
complicated
21:49
at
21:49
the
21:49
moment.
21:50
Honestly
21:50
right
21:50
now
21:51
I
21:51
don't
21:51
see
21:51
any
21:52
issue
21:52
with
21:52
that.
21:52
Is
21:52
there
21:53
anything
21:53
that
21:53
you
21:53
think
21:54
is
21:54
making
21:54
it
21:54
harder
21:55
for
21:55
people
21:55
like
21:56
you
21:56
to
21:56
come
21:56
up
21:56
with
21:57
sustainable
21:58
climate
21:59
tech
21:59
solutions
22:00
or
22:01
do
22:01
you
22:01
think
22:01
it's
22:02
pretty
22:02
easier
22:02
than
22:03
people
22:03
might
22:03
think?
22:04
I
22:04
think
22:04
probably
22:04
one
22:04
of
22:05
the
22:05
restrictions
22:05
has
22:05
to
22:06
do
22:06
with
22:06
the
22:06
funding.
22:07
I
22:07
think
22:07
it
22:07
takes
22:07
quite
22:08
a
22:08
lot
22:08
of
22:08
money.
22:08
Probably
22:09
should
22:09
be
22:10
some
22:10
there
22:11
are
22:11
some
22:11
already
22:12
but
22:12
just
22:12
make
22:13
it
22:13
more
22:13
available
22:14
for
22:14
people.
22:15
I
22:15
think
22:15
that
22:15
thousands
22:16
and
22:16
thousands
22:16
of
22:16
ideas
22:17
out
22:17
there
22:18
to
22:18
enable
22:18
us
22:18
reduce
22:19
the
22:19
CO2
22:20
and
22:21
be
22:21
it's
22:22
the
22:22
net
22:22
zero
22:22
goal
22:23
by
22:23
2030
22:24
according
22:24
to
22:24
the
22:24
UK.
22:25
I
22:25
think
22:26
more
22:26
has
22:26
to
22:26
do
22:26
with
22:27
the
22:27
funding
22:27
for
22:27
us
22:28
to
22:28
push
22:28
these
22:28
ideas
22:29
and
22:30
from
22:31
theory
22:31
to
22:32
being
22:32
more
22:33
practical
22:33
about
22:33
it.
22:34
Okay,
22:34
so
22:35
what
22:35
you're
22:35
suggesting
22:36
is
22:38
encouraging
22:39
governments
22:39
and
22:40
stuff
22:40
to
22:41
be
22:41
more
22:42
proactive
22:43
and
22:43
fund
22:43
a
22:44
lot
22:44
more
22:44
of
22:44
these
22:44
ideas
22:45
to
22:45
try
22:45
and.
22:47
But
22:48
the
22:48
climate
22:48
is
22:48
getting
22:49
hotter
22:49
faster
22:50
than
22:50
it
22:50
would
22:50
normally
22:52
so
22:52
solutions
22:53
are
22:53
needed.
22:54
That's
22:54
science,
22:55
not
22:56
opinion.
22:56
Okay,
22:57
so
22:58
in
22:59
terms
22:59
of
22:59
the
23:00
your
23:00
story,
23:01
you
23:02
mentioned
23:02
that
23:02
you
23:02
knocked
23:03
on
23:03
the
23:03
doors
23:03
of
23:04
40
23:04
garden
23:04
centers
23:05
and
23:05
got
23:05
nowhere
23:06
until
23:06
you
23:06
found
23:08
Morrisons
23:09
that
23:09
were
23:09
willing
23:10
to
23:10
support
23:11
your
23:11
dream
23:12
and
23:12
your
23:12
idea.
23:13
Yeah.
23:14
For
23:14
the
23:14
founders
23:14
listening
23:15
how
23:17
do
23:17
you
23:17
keep
23:17
going
23:18
And
23:18
I
23:18
say
23:19
this
23:19
a
23:19
lot,
23:19
a
23:19
lot
23:19
of
23:20
the
23:20
time
23:20
it's
23:20
the
23:21
hardest
23:21
part
23:21
is
23:22
taking
23:23
all
23:23
the
23:23
knockbacks
23:24
and
23:25
not
23:25
knowing
23:25
when
23:26
your
23:26
yes
23:26
is
23:26
going
23:26
to
23:27
come.
23:27
How
23:28
do
23:28
you
23:28
keep
23:28
going
23:28
after
23:29
the
23:29
30th
23:29
no
23:31
and
23:33
what
23:33
do
23:33
you
23:33
think
23:33
made
23:34
them
23:34
say
23:34
yes?
23:35
I
23:35
think
23:36
I'll
23:36
start
23:36
with
23:37
saying
23:37
grit
23:38
is
23:38
all
23:38
about
23:39
embracing
23:40
the
23:40
process
23:41
because
23:42
for
23:42
every
23:43
no
23:44
you
23:44
get
23:44
there
23:45
is
23:45
just
23:45
one
23:45
step
23:46
to
23:46
you
23:46
getting
23:46
the
23:46
yes.
23:48
So
23:48
in
23:49
my
23:49
own
23:49
case
23:49
when
23:50
I
23:50
was
23:50
keep
23:50
knocking
23:51
on
23:51
guiding
23:51
centers
23:52
and
23:53
I
23:53
reached
23:54
the
23:54
was
23:54
it
23:55
21
23:56
I
23:57
felt
23:57
like
23:58
I
23:58
might
23:58
really
23:59
doing
23:59
the
23:59
right
23:59
thing.
23:59
Is
24:00
it
24:00
the
24:00
right
24:00
approach?
24:01
But
24:01
before
24:01
that
24:02
I
24:02
will
24:02
always
24:03
set
24:03
a
24:03
target.
24:03
So
24:04
I
24:04
said
24:04
oh
24:04
okay
24:05
probably
24:05
just
24:05
going
24:05
to
24:06
I
24:06
say
24:06
a
24:06
target
24:06
of
24:06
100.
24:07
I
24:07
was
24:07
going
24:08
to
24:08
knock
24:08
on
24:08
100
24:08
guidance
24:09
centers
24:09
before
24:09
I
24:10
could
24:10
get
24:10
one.
24:11
So
24:12
I
24:12
think
24:12
it
24:13
has
24:13
to
24:13
be
24:13
with
24:13
the
24:14
numbers
24:14
game
24:15
and
24:15
the
24:15
mindset
24:15
in
24:16
the
24:16
first
24:16
place.
24:16
Probably
24:17
you
24:17
just
24:17
need
24:18
to
24:18
say,
24:18
okay,
24:18
I'm
24:18
going
24:19
to
24:19
go
24:19
to
24:19
100
24:20
and
24:20
visit
24:20
100
24:21
places,
24:22
talk
24:22
to
24:22
them
24:22
and
24:23
see
24:23
if
24:23
I
24:23
could
24:24
get
24:24
it.
24:24
Yes.
24:25
So
24:25
I
24:25
would
24:26
say
24:26
the
24:26
greatest
24:26
was
24:27
already
24:27
planned
24:28
and
24:28
I
24:28
mean
24:29
the
24:29
rest
24:29
was
24:29
issue
24:29
when
24:30
we
24:30
get
24:30
the
24:30
years
24:30
and
24:31
was
24:31
just
24:31
forced
24:32
to
24:33
go
24:33
in
24:33
and
24:34
show
24:35
product
24:36
and
24:36
validated
24:37
from
24:37
the
24:37
customers
24:37
as
24:38
well.
24:38
So
24:38
just
24:39
to
24:39
make
24:39
sure
24:39
that
24:39
I
24:40
understand
24:40
what
24:41
you're
24:41
saying,
24:41
you're
24:42
saying
24:42
that
24:42
like
24:43
the
24:43
key
24:43
for
24:43
you
24:44
was
24:44
setting
24:44
a
24:45
goal
24:45
of
24:45
100
24:46
and
24:46
kind
24:46
of
24:47
recommending
24:47
that
24:47
people
24:48
set
24:48
that
24:48
sort
24:49
of
24:49
goal.
24:50
Yep.
24:50
And
24:51
then
24:51
try
24:51
and
24:52
get
24:52
through
24:52
them.
24:53
Like
24:53
as
24:53
in
24:53
just
24:54
don't
24:54
think
24:54
about
24:54
the
24:55
no.
24:55
It's
24:55
just
24:55
think
24:55
I'm
24:56
getting
24:56
closer
24:56
to
24:57
yes.
24:57
Is
24:57
that
24:57
what
24:58
you're
24:58
suggesting?
24:59
Yeah,
24:59
that's
24:59
correct.
25:00
I
25:00
mean
25:00
for
25:00
example,
25:01
like
25:01
me,
25:01
like
25:01
I
25:02
said,
25:02
I
25:02
have
25:02
got
25:03
100
25:03
and
25:03
I
25:04
got
25:04
a
25:04
yes
25:04
at
25:04
the
25:05
48
25:05
one,
25:05
which
25:06
is
25:06
that
25:06
means
25:06
I
25:07
have
25:07
see
25:07
how
25:07
60
25:08
lives
25:08
I
25:08
have
25:08
to
25:09
explore.
25:10
But
25:10
it's
25:11
easier
25:11
to
25:11
do
25:11
that
25:11
once
25:12
you
25:12
got
25:12
the
25:12
s
25:12
right.
25:13
Yeah,
25:13
yeah,
25:14
yeah.
25:14
It's
25:14
easy.
25:15
But
25:15
you
25:15
just
25:15
need
25:16
to
25:16
like
25:16
set
25:17
the
25:17
numbers
25:17
right.
25:18
Give
25:18
yourself
25:18
enough
25:19
room
25:19
to
25:19
do
25:20
that.
25:20
It's
25:20
not
25:20
like
25:21
you're
25:21
just
25:21
gonna
25:21
send
25:22
or
25:22
probably
25:22
visit
25:23
like
25:23
five
25:23
or
25:24
six
25:24
garden
25:24
centers
25:25
and
25:26
no.
25:26
And
25:26
you
25:26
probably
25:27
stop.
25:28
I
25:28
don't
25:28
think
25:28
as
25:28
an
25:29
entrepreneur
25:29
you
25:30
should
25:30
be
25:31
doing
25:31
that.
25:31
I
25:31
think
25:33
you
25:33
should
25:34
understand
25:34
it's
25:35
always
25:35
a
25:35
numbers
25:36
game
25:36
and
25:37
more
25:37
you
25:37
could
25:37
go
25:38
the
25:39
chances
25:39
of
25:39
you
25:39
getting
25:40
a
25:40
yes.
25:42
So
25:42
keep
25:43
going
25:43
people.
25:44
He,
25:44
he
25:44
got
25:45
nine
25:45
39
25:46
no's
25:46
and
25:47
the
25:47
40th
25:47
yes.
25:48
Yep,
25:48
that's.
25:49
So
25:50
did
25:50
you
25:51
finish
25:51
before
25:51
I
25:52
asked
25:52
the
25:52
next
25:53
question
25:53
that
25:53
I'm
25:54
dying
25:54
to
25:54
ask.
25:55
Did
25:55
you
25:55
do
25:55
the
25:56
final
25:56
60?
25:57
No,
25:57
to
25:57
be
25:58
honest.
25:58
I
25:58
mean
25:58
I
25:59
think
25:59
the
25:59
hundred
26:00
was
26:00
just
26:00
the
26:00
gap
26:01
that
26:01
for
26:01
us
26:01
to
26:01
get
26:01
a
26:02
yes.
26:02
So
26:02
when
26:03
we
26:03
had
26:03
a
26:03
yes,
26:03
we
26:04
had
26:04
our
26:04
moment
26:04
and
26:05
we
26:05
just.
26:05
You
26:05
had
26:06
a
26:06
starting
26:06
point.
26:07
Yeah,
26:07
yeah,
26:08
that's
26:08
when
26:08
holding
26:08
for
26:09
it.
26:09
Which
26:09
leads
26:10
me
26:10
to
26:10
a
26:10
really
26:10
other
26:11
cool
26:11
point
26:12
which
26:12
really
26:13
drew
26:13
me
26:13
to
26:13
you
26:14
when
26:14
we
26:14
first
26:14
started
26:14
speaking.
26:15
You
26:16
have
26:16
a
26:16
patent
26:17
pending
26:18
system
26:18
at
26:19
the
26:19
moment
26:19
and
26:20
in
26:21
the
26:21
startup
26:21
world,
26:22
patents
26:22
are
26:23
a
26:23
scary
26:23
thing.
26:24
You
26:25
know,
26:25
people,
26:25
people
26:26
are.
26:26
There's
26:26
a
26:26
lot
26:27
of
26:27
misinformation
26:28
out
26:28
there.
26:28
Right.
26:28
What
26:29
drove
26:29
you
26:29
to
26:30
get
26:30
a
26:30
patent
26:30
and
26:31
what
26:31
do
26:31
you
26:32
think
26:32
it's
26:32
going
26:32
to
26:32
do
26:33
for
26:33
you
26:33
and
26:34
how
26:34
easy
26:34
was
26:34
it?
26:34
Three
26:35
points
26:35
to
26:35
that.
26:35
What
26:35
drove
26:36
you
26:36
to
26:36
it?
26:36
What
26:37
do
26:37
you
26:37
think
26:37
it'll
26:37
give
26:37
you
26:38
and
26:38
what
26:38
did
26:38
you
26:39
learn?
26:39
I
26:39
think
26:39
what
26:40
drove
26:40
me
26:40
to
26:40
it
26:41
was
26:41
to
26:42
Honestly
26:43
send
26:43
our
26:43
competitors
26:44
away.
26:44
So
26:45
that
26:45
was
26:45
the
26:45
first
26:45
thing
26:46
I
26:46
have
26:46
the
26:47
idea,
26:47
we
26:47
have
26:48
the
26:48
system,
26:48
the
26:49
architecture
26:49
that
26:50
we're
26:50
using
26:50
to
26:51
approach
26:51
these
26:51
problem
26:52
and
26:52
how
26:52
we
26:53
plan
26:53
to
26:53
stop
26:54
the
26:54
plant
26:54
risk
26:55
concern.
26:56
So
26:56
what
26:56
I
26:57
want
26:57
to
26:57
do
26:57
first
26:58
is
26:58
to
26:58
protect
26:58
the
26:58
idea
27:00
and
27:00
the
27:00
best
27:00
way
27:01
is
27:01
to
27:01
go
27:01
through
27:02
and
27:02
get
27:02
a
27:02
patent
27:03
for
27:03
it.
27:03
And
27:04
that's
27:04
honestly
27:04
the
27:05
first
27:05
thing
27:05
that
27:05
drove
27:05
me
27:05
to
27:06
it
27:06
because
27:06
I
27:07
think
27:07
a
27:07
lot
27:07
of
27:07
people
27:07
are
27:08
thinking
27:08
and
27:09
just
27:10
don't
27:10
want
27:10
to
27:10
get
27:10
caught
27:11
in.
27:12
Get
27:12
caught
27:12
in
27:12
someone
27:13
like
27:13
build
27:14
out
27:14
your
27:14
idea
27:15
before
27:15
you
27:15
probably
27:16
even
27:16
finish
27:16
it.
27:16
I
27:17
think
27:17
that
27:17
was
27:17
what
27:17
drove
27:18
me
27:18
to
27:18
it.
27:19
Get
27:19
the
27:19
pay
27:19
attention.
27:21
We
27:21
can
27:22
really
27:23
send
27:23
our
27:23
competitors
27:24
away
27:25
from
27:25
selling
27:25
your
27:25
idea.
27:26
Like
27:26
the
27:26
main
27:27
thing
27:27
is
27:27
what
27:28
was
27:28
it
27:28
like
27:28
and
27:29
what
27:29
did
27:29
you
27:29
learn
27:29
from
27:30
the
27:30
process?
27:30
Like
27:30
anybody
27:31
listening
27:31
who's
27:32
thinking
27:32
about
27:32
trying
27:33
to
27:33
protect
27:33
their
27:33
idea.
27:34
I
27:34
work
27:34
with
27:35
quite
27:35
a
27:35
lot
27:35
of
27:35
people
27:36
from.
27:36
I
27:37
work
27:37
with
27:37
hackp
27:38
lawyers
27:38
and
27:38
all
27:39
that.
27:39
And
27:40
I
27:40
think
27:40
it's
27:40
just
27:40
like
27:41
give
27:42
you
27:42
a
27:42
sense
27:42
of
27:43
originality,
27:44
if
27:45
that
27:45
makes
27:45
sense
27:46
and
27:46
you
27:46
being
27:47
able
27:47
to
27:47
have
27:47
a
27:47
pattern
27:48
for
27:48
your
27:48
product,
27:48
it
27:49
shows
27:49
a
27:49
sense
27:49
of
27:49
originality
27:50
in
27:50
the
27:50
first
27:50
place
27:51
and
27:51
you're
27:51
able
27:52
to
27:52
protect
27:52
the
27:52
product.
27:53
And
27:54
in
27:54
the
27:54
world
27:54
of
27:54
startup,
27:55
you're
27:55
probably
27:55
also
27:56
approaching
27:56
a
27:56
lot
27:56
of
27:56
investors
27:57
and
27:57
VCs
27:58
and
27:59
honestly
27:59
what
27:59
you
28:00
want
28:00
to
28:00
do
28:00
most
28:00
of
28:00
your
28:00
time
28:01
has
28:01
to
28:01
do
28:01
is
28:01
your
28:02
product
28:02
protected
28:03
and
28:03
how
28:03
you
28:03
can
28:04
show
28:04
evidence
28:04
for
28:05
that
28:05
is
28:05
to
28:05
the
28:05
payment
28:06
that
28:06
you
28:06
have.
28:06
If
28:07
you're
28:07
raising
28:07
money,
28:07
then
28:08
you
28:08
probably
28:08
just
28:08
also
28:09
want
28:09
to
28:09
protect
28:09
it.
28:09
What
28:10
was
28:10
the
28:10
hardest
28:10
part
28:11
of
28:11
going
28:12
through
28:12
that
28:12
process?
28:13
Like
28:13
what
28:14
would
28:14
you.
28:14
If
28:14
you
28:15
could
28:15
do
28:15
it
28:15
again
28:16
differently?
28:17
Yep.
28:18
For
28:18
anybody
28:19
listening
28:19
who's
28:19
thinking
28:20
about
28:20
getting
28:20
a
28:20
patent,
28:21
what
28:21
would
28:21
be
28:21
your
28:22
top
28:22
recommendation
28:22
for
28:23
them
28:23
to
28:23
avoid?
28:25
Speak
28:25
to
28:25
a
28:25
professional
28:26
about
28:26
it.
28:26
Honestly,
28:27
speak
28:27
to
28:27
a.
28:28
Okay,
28:30
yeah,
28:30
let's
28:30
just
28:31
do
28:31
it.
28:32
It's.
28:32
It's
28:33
complicated.
28:34
It's
28:34
more
28:34
complicated
28:35
than
28:35
you
28:35
think.
28:35
Is
28:35
it.
28:35
And
28:36
you
28:36
may
28:36
as
28:36
well
28:36
just
28:37
now.
28:37
Most
28:37
founders
28:38
are
28:38
terrified
28:38
of
28:39
hardware
28:39
because
28:39
it's
28:40
hard.
28:41
What's
28:41
the
28:42
biggest
28:42
mistake
28:42
you
28:43
made
28:43
along
28:44
the
28:44
way
28:45
with
28:45
the
28:45
physical
28:46
sensors
28:46
that
28:46
you
28:47
wish
28:47
you
28:47
could
28:47
go
28:47
back
28:47
and
28:48
fix?
28:48
I
28:48
think
28:49
it
28:49
has
28:49
to
28:49
do
28:49
with
28:49
a
28:50
lot
28:50
of.
28:50
I
28:50
think
28:50
we
28:51
have
28:51
a
28:51
lot
28:51
of
28:51
troubles
28:51
with
28:52
Schematic
28:53
because
28:53
I
28:53
was
28:53
literally
28:54
trying
28:54
to
28:54
do
28:55
myself
28:55
in
28:55
the
28:55
first
28:56
place,
28:56
which
28:57
is
28:57
not
28:58
my
28:58
strength,
28:58
to
28:59
be
28:59
honest.
28:59
My
28:59
strength
29:00
is
29:00
coming
29:00
from
29:00
the
29:01
Hub
29:01
mobile
29:02
development,
29:02
which
29:03
is
29:03
a
29:03
software
29:03
development
29:04
part.
29:05
But
29:05
I
29:05
wasn't
29:06
the
29:06
hardware
29:08
engineer
29:08
guy.
29:09
So
29:10
I
29:10
think
29:10
it's
29:11
best
29:11
to
29:11
have
29:12
someone
29:12
who
29:12
really
29:13
understand
29:13
the
29:13
hardware
29:14
ecosystem
29:14
very
29:15
well
29:15
because
29:16
I
29:16
think
29:16
we
29:16
wasted
29:17
a
29:17
lot
29:17
of
29:17
money
29:18
in
29:19
churning
29:19
out
29:20
our
29:20
prototype
29:20
and
29:21
that's
29:21
because
29:21
of
29:21
the
29:21
schematic
29:22
and
29:23
we
29:23
had
29:23
a
29:23
lot
29:23
of
29:24
intertwined
29:24
connections
29:25
that
29:26
that
29:26
wouldn't
29:27
really
29:27
pass
29:27
through.
29:28
Some
29:28
complaints
29:29
in
29:29
the
29:29
UK
29:29
for
29:29
example,
29:30
I
29:31
honestly
29:31
say
29:32
probably
29:32
you
29:32
get
29:32
a
29:32
cool
29:32
founder
29:33
that
29:33
understand
29:33
the
29:34
hardware
29:34
part
29:34
better
29:35
than
29:35
you
29:35
or
29:35
you
29:36
probably
29:36
work
29:36
with
29:37
that
29:37
agency
29:37
and
29:38
design
29:38
agencies
29:39
that
29:39
can
29:39
take
29:40
you
29:40
from
29:40
zero
29:40
to
29:41
hundred
29:41
close
29:42
it.
29:42
Okay,
29:42
so
29:43
like
29:43
an
29:43
innovation
29:43
lab
29:44
sort
29:44
of
29:44
thing,
29:45
you
29:45
know?
29:45
Yeah,
29:45
you
29:45
sort
29:46
of
29:46
big
29:46
plan
29:46
for
29:46
2026.
29:47
With
29:47
that
29:48
plan
29:49
you've
29:49
now
29:50
won
29:50
the
29:50
award.
29:51
You're
29:51
moving
29:52
into
29:52
B2B
29:53
contracts
29:54
for
29:54
office
29:54
spaces.
29:56
And
29:57
how
29:57
does
29:57
the
29:58
story
29:58
change
29:58
when
30:00
you're
30:01
sort
30:01
of
30:01
approaching
30:02
that?
30:02
What
30:02
are
30:02
you.
30:02
What
30:03
is
30:03
your
30:03
sort
30:03
of
30:03
thinking
30:04
for
30:04
2026?
30:05
What
30:05
is
30:05
your
30:05
big
30:05
idea?
30:06
Let's
30:07
try
30:07
it
30:08
as
30:08
a
30:08
way
30:09
to
30:11
solve
30:11
the
30:11
problem
30:11
of
30:12
plant
30:12
waste
30:12
in
30:13
the
30:13
environment.
30:13
But
30:14
right
30:14
now
30:14
Lip
30:14
Plant
30:15
is
30:15
becoming
30:16
more
30:16
of
30:17
a
30:18
product
30:18
ecosystem.
30:19
That's
30:20
the
30:20
way
30:20
I
30:20
say
30:21
because
30:21
right
30:21
now
30:22
we
30:22
have
30:22
not
30:22
just
30:23
have.
30:23
We
30:23
have
30:23
like
30:24
four
30:24
products
30:24
in
30:25
the
30:25
market.
30:26
We
30:26
have
30:26
the
30:27
let
30:27
brand
30:28
Prosper
30:29
inspired
30:29
by
30:30
Houseplants
30:31
and
30:31
it's
30:31
just
30:31
like
30:32
an
30:32
hoard
30:33
your
30:33
wellness
30:34
hub
30:35
that
30:35
helps
30:36
people
30:36
to
30:36
stay
30:37
calm.
30:38
And
30:38
we
30:39
also
30:39
integrate
30:39
system
30:40
whereby
30:40
you
30:40
earn
30:41
the
30:41
prosper
30:42
point
30:42
and
30:43
you
30:43
can
30:43
redeem
30:44
it
30:44
for
30:45
wellness
30:45
classes
30:46
like
30:46
yoga
30:47
in
30:47
your
30:47
environment
30:48
or
30:48
in
30:48
your
30:49
community.
30:49
So
30:49
this
30:50
is
30:50
just
30:50
like
30:50
approach
30:51
some
30:51
of
30:52
our
30:52
product
30:52
in
30:52
the
30:52
pipeline
30:53
and
30:53
we
30:53
have
30:54
a
30:54
lot
30:54
of
30:54
products
30:54
that
30:55
we
30:55
also
30:56
bringing
30:56
out
30:56
into
30:56
the
30:57
ecosystem.
30:58
So
30:58
it's
30:58
not
30:59
just
30:59
about
31:00
the
31:01
plant
31:01
anymore,
31:02
I'll
31:02
say
31:02
it's
31:03
more
31:03
about
31:03
nature
31:04
and
31:04
technique,
31:05
technology
31:05
and
31:06
that's
31:06
the
31:06
niche
31:07
we're
31:07
trying
31:07
to
31:07
dominate.
31:08
And
31:08
from
31:09
a
31:09
business
31:09
to
31:09
business
31:10
point
31:10
of
31:10
view,
31:10
are
31:10
there
31:11
any
31:11
big
31:11
plans
31:11
you've
31:12
got
31:12
for
31:12
the
31:12
year
31:12
that
31:12
we
31:12
should
31:13
highlight?
31:14
Yeah,
31:15
absolutely.
31:15
So
31:15
for
31:15
this
31:16
year
31:16
we
31:16
plan
31:17
to
31:18
expand
31:18
to
31:18
more
31:19
retail
31:19
stores.
31:20
I
31:20
think
31:20
that's
31:20
one
31:20
of
31:20
our
31:21
priority.
31:21
We've
31:22
been
31:22
talking
31:22
to
31:23
our
31:23
partners
31:23
and
31:24
we
31:24
hope
31:25
we
31:25
could
31:25
get
31:25
into
31:25
more
31:25
retail
31:26
stores
31:26
and
31:26
that
31:27
would
31:27
be
31:28
a
31:28
big
31:29
milestone
31:29
for
31:29
such
31:30
aero
31:30
this
31:30
year.
31:31
Get
31:31
to
31:31
more
31:31
toast
31:31
toes
31:32
in
31:32
terms.
31:33
Of
31:34
your
31:34
metrics
31:34
of
31:35
success
31:36
when
31:37
you
31:37
sit
31:37
in
31:37
front
31:37
of
31:38
investors.
31:38
How
31:39
do
31:39
you
31:39
prove
31:39
that
31:40
let
31:40
plan
31:41
is
31:41
not
31:41
just
31:42
an
31:42
expensive
31:42
hobby
31:43
in
31:43
your
31:43
view.
31:44
How
31:44
to
31:44
prove
31:45
it
31:45
is
31:45
just
31:45
showing
31:46
tractions.
31:47
And
31:47
I
31:47
think
31:47
traction
31:48
varies
31:49
depending
31:49
on
31:50
who
31:50
you're
31:50
seeking
31:51
money
31:51
from.
31:52
For
31:52
example,
31:52
if
31:52
you're
31:53
seeking
31:53
money
31:53
from
31:54
angel
31:54
investors,
31:55
they
31:55
probably
31:55
want
31:55
to
31:56
see
31:56
your
31:56
financial
31:56
statement,
31:57
they
31:57
want
31:57
to
31:58
see
31:58
your
31:58
records,
31:59
they
31:59
want
31:59
to
31:59
see
31:59
how
31:59
much
32:00
money
32:00
you're
32:00
making,
32:00
they
32:01
want
32:01
to
32:01
see
32:02
the
32:02
user
32:03
base,
32:03
they
32:03
want
32:03
to
32:04
see
32:04
some
32:04
metrics
32:05
like
32:06
the
32:06
MAU,
32:07
the
32:07
dau,
32:08
and
32:10
quite
32:11
a
32:11
few
32:11
of
32:11
things
32:11
that
32:12
might
32:12
be
32:12
unique
32:12
to
32:13
each
32:13
and
32:13
every
32:13
other
32:14
investor.
32:14
So
32:15
I'll
32:15
say
32:15
it's
32:16
more
32:16
about
32:16
the
32:16
metrics.
32:17
That's
32:17
what
32:17
you
32:17
want
32:17
to
32:18
see
32:18
smart
32:18
about
32:19
the
32:19
metrics
32:19
and
32:20
whatever
32:20
metrics
32:21
they
32:21
desire
32:21
and
32:22
you're
32:22
able
32:22
to
32:22
provide.
32:22
So
32:23
you're
32:23
showing
32:24
in.
32:24
In
32:24
the
32:25
case
32:25
of
32:25
yours,
32:25
right,
32:26
you're
32:26
showing
32:27
more
32:27
maus
32:28
and
32:28
daus.
32:29
Yeah.
32:29
For
32:30
those
32:30
that
32:30
are
32:31
newer
32:31
to
32:32
tech
32:33
and
32:33
software,
32:34
that
32:35
means
32:35
monthly
32:35
active
32:36
users
32:36
and
32:36
daily
32:36
active
32:37
users.
32:37
Yeah,
32:38
it
32:38
means
32:38
just
32:38
showing
32:39
that
32:39
you've
32:40
got,
32:40
you
32:40
know,
32:40
you've
32:41
got
32:41
traction,
32:41
you've
32:41
got
32:42
growth,
32:42
which
32:42
of
32:42
course
32:43
Tolu
32:43
talks
32:44
about.
32:44
Okay.
32:44
So
32:45
I
32:45
will
32:45
obviously
32:46
pop
32:46
all
32:46
the
32:47
details
32:47
to
32:47
Letplant
32:48
in
32:48
the
32:48
show.
32:48
Notes
32:49
in
32:49
the
32:49
description
32:51
before
32:51
you
32:51
go.
32:52
Advice
32:52
to
32:53
the
32:53
tribe.
32:53
So
32:53
you
32:54
talked
32:54
about
32:54
the
32:54
mom
32:54
test.
32:55
You're
32:55
a
32:55
big
32:55
believer
32:56
or
32:56
mum
32:57
in
32:57
the
32:57
uk,
32:58
you're
32:58
a
32:58
big
32:58
believer
32:59
in
32:59
not
32:59
building
33:00
until
33:00
you
33:01
pay.
33:02
What's
33:02
your
33:03
number
33:03
one
33:03
tip
33:03
for
33:04
a
33:04
founder
33:04
who's
33:04
currently
33:05
buried
33:05
in
33:06
their
33:06
code
33:06
and
33:06
terrified
33:07
to
33:07
go
33:07
out
33:07
and
33:08
ask
33:08
for
33:08
that
33:08
first
33:08
sale?
33:09
So
33:09
to
33:10
founders
33:10
out
33:10
there,
33:11
I
33:11
think
33:11
one
33:12
problem
33:12
you're
33:12
going
33:13
to
33:13
have
33:13
is
33:13
you
33:14
have
33:14
a
33:14
lot
33:14
of
33:14
features
33:15
and
33:15
a
33:16
lot
33:16
of
33:16
plds,
33:17
a
33:17
lot
33:17
of
33:17
functional
33:18
requirements
33:19
in
33:19
your
33:19
documentations
33:20
that
33:20
you
33:20
want
33:21
to
33:21
view
33:21
that.
33:21
I
33:22
don't
33:22
think
33:22
that's
33:22
the
33:22
problem.
33:23
Just
33:23
need
33:24
to
33:24
prioritize
33:24
one
33:25
feature,
33:26
build
33:26
it
33:26
up
33:27
and
33:28
test
33:28
it
33:28
with
33:29
the
33:29
real
33:29
users.
33:30
That's
33:30
what
33:30
you
33:30
need.
33:30
You
33:31
don't
33:31
have
33:31
to
33:31
get
33:32
10
33:32
features
33:32
out,
33:33
15
33:34
features
33:34
out
33:35
before
33:35
you
33:35
start,
33:35
like
33:35
testing
33:36
the
33:36
market
33:36
and
33:36
see
33:37
if
33:37
people
33:37
will
33:37
pay
33:37
for
33:38
it.
33:38
I
33:38
believe
33:39
if
33:39
people
33:39
are
33:39
going
33:40
to
33:40
pay
33:40
for
33:40
one
33:41
features
33:41
out
33:41
of
33:41
your
33:42
app,
33:42
they
33:42
are
33:43
ready
33:43
and
33:43
waiting
33:44
for
33:45
you
33:45
to
33:45
develop
33:46
it,
33:46
to
33:46
develop
33:47
more
33:47
features,
33:48
evolving,
33:49
grow
33:49
with
33:49
you.
33:50
That's
33:50
what
33:50
I
33:50
believe
33:50
in.
33:51
So
33:51
build
33:51
out
33:52
one,
33:52
test
33:52
it
33:53
with
33:53
the
33:53
market,
33:53
see
33:54
if
33:54
they'll
33:54
pay
33:54
for
33:54
it,
33:55
use
33:55
the
33:56
money,
33:56
build
33:56
out
33:57
more
33:57
features.
33:59
There
33:59
you
33:59
go.
34:00
So
34:00
it
34:01
sounds
34:01
like
34:01
we've
34:02
almost
34:02
got
34:02
a
34:02
blueprint
34:03
there.
34:03
Togo.
34:04
Such
34:04
as
34:05
the
34:06
idea
34:06
of
34:06
find
34:07
the
34:07
one
34:07
feature
34:07
people
34:08
desperately
34:09
need,
34:10
get
34:10
them
34:10
to
34:10
say
34:11
yes
34:11
to
34:11
paying
34:11
for
34:11
it
34:12
and
34:12
then
34:12
you
34:12
can
34:12
build
34:12
from
34:12
there.
34:13
Don't
34:13
be.
34:13
I
34:13
talk
34:13
about
34:14
this
34:14
idea
34:14
of
34:14
never
34:14
being.
34:15
There's
34:15
no
34:16
point
34:16
being
34:16
a
34:16
perfectionist.
34:17
Yep.
34:18
Like,
34:18
as
34:18
in,
34:18
like,
34:19
we
34:19
need
34:19
20
34:20
features
34:20
to
34:20
launch.
34:21
No,
34:21
you
34:21
don't.
34:22
You
34:22
need
34:22
something
34:23
that's
34:23
good.
34:23
Right.
34:24
And
34:24
then
34:25
you
34:25
can
34:25
build
34:26
on
34:26
it.
34:26
Yeah.
34:28
As
34:28
you
34:28
say,
34:29
fund
34:29
it.
34:29
So
34:29
if
34:30
you
34:30
could
34:30
go
34:30
back
34:30
to
34:30
the
34:30
day
34:31
you
34:31
left
34:31
Google
34:31
to
34:32
start
34:32
your
34:32
first
34:32
venture,
34:33
what's
34:34
the
34:34
one
34:34
piece
34:35
of
34:35
clarity
34:36
that
34:36
you'd
34:36
give
34:37
to
34:37
your
34:37
younger
34:38
self,
34:38
like
34:38
advice
34:38
you'd
34:39
give
34:39
to
34:39
your
34:39
younger
34:40
self?
34:40
After
34:41
all
34:41
of
34:41
that,
34:43
I
34:43
would
34:44
say.
34:46
Whatever
34:46
you
34:47
have
34:47
in
34:47
your
34:48
mind
34:48
to
34:48
do,
34:48
just
34:49
do
34:49
it.
34:50
Because
34:51
I
34:51
think
34:51
when
34:52
I
34:52
was
34:52
in
34:52
Google
34:52
I
34:53
had
34:53
a
34:54
lot
34:54
of
34:54
things
34:54
I
34:54
want
34:55
to
34:55
do,
34:55
but
34:55
because
34:55
of,
34:56
oh,
34:56
I'm
34:57
engaged,
34:58
what
34:59
would
34:59
be
34:59
the
35:00
outcome
35:00
of
35:01
me
35:01
not
35:01
being
35:01
here
35:02
and
35:02
all
35:02
that?
35:02
I
35:03
would
35:03
say
35:03
if
35:03
I
35:03
have
35:03
to
35:03
tell
35:04
my
35:04
younger
35:04
sir
35:04
whatever
35:05
I
35:05
have
35:05
to
35:05
do,
35:06
I
35:06
think
35:06
I
35:07
should
35:07
just
35:07
do
35:07
it
35:07
and
35:08
LE
35:08
process
35:09
and
35:09
obviously.
35:10
Take
35:10
all
35:10
of
35:10
to's
35:11
advice
35:11
and
35:12
what
35:12
we've
35:12
discussed
35:13
here
35:13
in
35:13
terms
35:13
of
35:14
validating
35:14
the
35:14
idea.
35:15
Talking
35:16
to
35:16
people.
35:16
Talk
35:16
to
35:17
people.
35:17
Talk
35:17
to
35:17
people.
35:17
Talk
35:18
to
35:18
people.
35:18
There
35:18
are
35:18
so
35:19
many
35:19
amazing
35:20
communities
35:21
and
35:21
I
35:21
know
35:21
that
35:21
you
35:21
were
35:22
at
35:22
le.
35:22
Was
35:23
it
35:23
Pitch
35:23
UK
35:24
the
35:24
other
35:25
day
35:25
or.
35:25
Yeah,
35:26
the
35:27
Pitch
35:27
uk.
35:28
Yeah,
35:28
that's
35:28
correct,
35:29
yeah.
35:29
Yeah.
35:30
So
35:30
again,
35:31
I'm
35:31
plugging
35:32
the
35:32
Pitch
35:32
UK
35:32
here
35:33
as
35:33
well.
35:34
I'll
35:34
pop
35:34
the
35:34
details
35:35
of
35:35
that
35:35
in
35:35
so
35:36
there's
35:36
loads
35:36
of
35:36
cool
35:36
places
35:37
to
35:37
dive
35:38
in
35:38
and
35:39
meet
35:39
people
35:39
like,
35:40
like
35:40
Tolu
35:41
and
35:41
build
35:41
and
35:41
develop
35:42
your
35:42
idea.
35:42
I
35:42
thank
35:43
you
35:43
so
35:43
much
35:44
for
35:44
your
35:44
time,
35:44
Tolu.
35:45
I
35:45
will
35:45
pop
35:46
all
35:46
the
35:46
details
35:46
down
35:47
below
35:47
to
35:48
your
35:48
website,
35:49
to
35:49
your
35:49
LinkedIn
35:50
profile
35:50
and
35:52
if
35:52
there's
35:53
anything
35:53
else,
35:53
obviously
35:54
I'll
35:54
add
35:54
it
35:55
later
35:55
on.
35:55
But
35:55
thank
35:55
you
35:56
so
35:56
much
35:56
for
35:56
coming
35:56
today,
35:57
Tolu.
35:57
And
35:58
to
35:58
those
35:58
of
35:59
you
35:59
listening,
35:59
please
36:00
do
36:00
follow,
36:00
subscribe,
36:01
comment,
36:02
Tell
36:02
us
36:03
what
36:03
you
36:03
think
36:03
of
36:03
Tolu
36:04
and
36:04
whether
36:04
you'd
36:05
like
36:05
me
36:05
to
36:05
bring
36:05
him
36:05
back
36:06
in
36:06
six,
36:07
nine
36:07
months
36:07
time,
36:08
whatever,
36:08
to
36:08
share
36:09
more
36:09
about
36:09
the
36:09
lead
36:09
plant
36:10
story
36:10
and
36:10
how
36:11
2026is
36:12
shaping
36:12
up.
36:13
Thank
36:13
you
36:13
again,
36:13
Tolu.