Latest / Choppin’ It Up by Bloomberg Intelligence / SPB Hospitality’s Kern on M&A, Refranchising
Transcript
- 0:11Speaker 1: Welcome to Chopping It Up.
- 0:12Speaker 2: I'm your host, Mike Hanlon, the Senior Restaurant and Food
- 0:14Speaker 2: Service Analyst at Bloomberg Intelligence. Our research and that a
- 0:18Speaker 2: bi's five hundred analysts around the globe can be found
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- 0:29Speaker 1: Today we're joined by Josh Kern.
- 0:31Speaker 2: Josh is the CEO of SPB Hospitality, a Houston based
- 0:36Speaker 2: multi concept restaurant company with almost five hundred units across
- 0:39Speaker 2: eight brands, Crystal Jay, Alexander's, Logan's Roadhouse, Stony River, Amada,
- 0:44Speaker 2: Leo's Italian Kitchen, Ember Smoked Barbecue, and Village Whiskey.
- 0:49Speaker 1: Thanks for joining me, Josh. Did I get all those right?
- 0:51Speaker 3: You got them? Yeah?
- 0:52Speaker 4: It's always tough to say SPB, Believe me. I stumble
- 0:56Speaker 4: over that all the time, and I misspell hospitality. I
- 0:59Speaker 4: forget the so many times I'm typing too fast. So yeah,
- 1:02Speaker 4: you got it right for sure?
- 1:04Speaker 3: All right?
- 1:04Speaker 1: Good stuff, man.
- 1:05Speaker 2: You've been at SPB for almost seven years now. What
- 1:08Speaker 2: initially attracted you to the gig?
- 1:10Speaker 4: Yeah, I mean I came in when it was under
- 1:13Speaker 4: the umbrella of craft Works Holdings, and the thesis at that
- 1:16Speaker 4: point in time was really to start this this multi
- 1:19Speaker 4: concept and try and use utilize shared services. And so
- 1:22Speaker 4: I was attracted to the fact that you know, had
- 1:24Speaker 4: a collection of brands on one side, and was acquiring
- 1:28Speaker 4: Logan's Roadhouse at the time, and so I thought, I
- 1:30Speaker 4: was fascinating to use my marketing background to you to
- 1:33Speaker 4: really amplify, you know, the overall guest experience, and then
- 1:37Speaker 4: how do you kind of manage all those different contracts
- 1:40Speaker 4: and vendors h and then you know, basically put this
- 1:43Speaker 4: you know, lego into a system and then figure out
- 1:46Speaker 4: how to drive the company forward, but always be mindful
- 1:49Speaker 4: of the consumer and the guests that are coming in
- 1:51Speaker 4: the restaurant.
- 1:52Speaker 3: So I thought that was.
- 1:52Speaker 4: A great opportunity to really grow. And I certainly have
- 1:56Speaker 4: learned a lot from from those initial days. And you know,
- 1:59Speaker 4: back in eighteen.
- 2:01Speaker 2: I'm sure there's been a lot of changes to the
- 2:04Speaker 2: portfolio of late What motivated the sale of your brew
- 2:07Speaker 2: house concepts in December and more recently the old Chicago
- 2:10Speaker 2: Pizza and tap Room divestiture.
- 2:13Speaker 3: Yeah, great question.
- 2:14Speaker 4: These these are legacy brands, particularly kind of you know,
- 2:17Speaker 4: rock Bottom on the brewery side and Gordon Beers. You know,
- 2:21Speaker 4: they were the og of breweries and started, you know
- 2:24Speaker 4: twenty five thirty years ago when it was super hot
- 2:27Speaker 4: to have a brewery and a restaurant bolted onto one another,
- 2:31Speaker 4: and it just over the years consumers really started to
- 2:34Speaker 4: push away, and some of it was just you know beer,
- 2:37Speaker 4: you know, craft beer kind of came out of flavor
- 2:39Speaker 4: because you had all these micro breweries in local communities
- 2:43Speaker 4: across the country, you know, started chipping away from that
- 2:46Speaker 4: core beer person and then going in a restaurant and
- 2:50Speaker 4: having all those smells, it just started to lose its way,
- 2:52Speaker 4: and they were maybe they're massive. We were talking sixteen
- 2:57Speaker 4: thousand to nineteen thousand square feet and as you know,
- 3:01Speaker 4: as you know, being immersed in the in this in
- 3:03Speaker 4: this category that's expensive on the facility side, and if
- 3:06Speaker 4: you're trying to remodel and trying to do private dining,
- 3:09Speaker 4: you know, all those things just certainly, you know, had
- 3:12Speaker 4: some impact. And you know, then you add a little
- 3:13Speaker 4: bit of sprinkle of of of what happened with COVID
- 3:17Speaker 4: certainly was was a factor that product fast forward and
- 3:20Speaker 4: you know what was happening on the Breu side, So
- 3:22Speaker 4: we we were looking pretty hard to to move that on.
- 3:24Speaker 4: But we love the brand, so you know, wanted to
- 3:26Speaker 4: make sure it was in good hands. The Kelly group
- 3:28Speaker 4: kind of stepped up and took some of those uh,
- 3:31Speaker 4: those brands.
- 3:33Speaker 2: Uh.
- 3:33Speaker 4: And then with Old Chicago, you know, tough category with
- 3:36Speaker 4: pizza and beer. You know, kind of you got those
- 3:39Speaker 4: two worlds that are you know, had some interesting opportunities
- 3:42Speaker 4: during COVID for sure, pizza was certainly the go to item,
- 3:47Speaker 4: and you know people were were used to delivery and all.
- 3:50Speaker 3: That good stuff. But you know, just over the years.
- 3:52Speaker 4: You know, another legacy brand where OC was just you
- 3:55Speaker 4: know getting picked apart in different areas. You had some
- 3:58Speaker 4: older leases that were out there. It's kind of some
- 4:00Speaker 4: trade areas that were just kind of off the beaten path,
- 4:03Speaker 4: and so it was it was hard, and it became
- 4:05Speaker 4: a little bit of a distraction with our other brands
- 4:09Speaker 4: because of just the nature of that particular business a
- 4:12Speaker 4: little bit different than the rest of our brands is that,
- 4:14Speaker 4: you know, we're really heavy on the southeast part of
- 4:17Speaker 4: the country. In Old Chicago's a little bit more kind
- 4:19Speaker 4: of in the West, and and started in Denver, and
- 4:23Speaker 4: so that's really when we started to see there an
- 4:25Speaker 4: opportunity to kind of spin that one out. Had some
- 4:29Speaker 4: really great interest, you know, Morgan Kingston was you know,
- 4:31Speaker 4: our advisors on on that that initiative, and uh, they
- 4:35Speaker 4: did a great job and we had some interesting folks
- 4:37Speaker 4: that came to table, and so we we just closed
- 4:41Speaker 4: it last Monday, and certainly was was an interesting process,
- 4:45Speaker 4: but happy that another group has come into the end
- 4:48Speaker 4: of the frame and we'll be able to take the
- 4:50Speaker 4: brand to new heights hopefully.
- 4:52Speaker 2: Cool and you're not just divesting brands. You know, you
- 4:54Speaker 2: purchased a model last year. What attracted you to that one?
- 4:58Speaker 3: Yeah, I mean we were you know, we were looking
- 5:00Speaker 3: at all.
- 5:00Speaker 4: Sorts of interesting things last year, and you know we
- 5:04Speaker 4: were looking at something that was over four hundred units
- 5:06Speaker 4: and you know, those those type of propositions. You know,
- 5:10Speaker 4: it was a legacy brand. And you know, while we're
- 5:13Speaker 4: good at kind of resuscitating you know, brands, you know,
- 5:16Speaker 4: it becomes a time when that's.
- 5:17Speaker 3: All you're doing.
- 5:18Speaker 4: You're managing really you know the real estate.
- 5:21Speaker 3: Side of things.
- 5:21Speaker 4: You're really getting hyper focused on labor and food costs.
- 5:26Speaker 4: And then that might be the detriment of the guest
- 5:28Speaker 4: experience because you're just not getting the traffic on those sides.
- 5:31Speaker 4: So we we pivoted and wanted to kind of, you know,
- 5:34Speaker 4: take something that was up and coming concept that was
- 5:37Speaker 4: relevant to kind of the next generation of consumers in
- 5:40Speaker 4: terms of international flavors, and then something that we also
- 5:43Speaker 4: are very good at is growing restaurants, so designing new restaurants,
- 5:48Speaker 4: and so we thought that that was a good opportunity
- 5:50Speaker 4: for you for SPV to allow the great group of
- 5:53Speaker 4: people that we have within our support centers to apply
- 5:55Speaker 4: their talents in terms.
- 5:57Speaker 3: Of growth and development.
- 5:59Speaker 4: You know, working with Chef Jose Garcis, who's you know,
- 6:02Speaker 4: a legend within the culinary you know world, and adding
- 6:05Speaker 4: kind of his inspiration and his abilities to kind of,
- 6:08Speaker 4: you know, weigh in on what we're trying to build.
- 6:11Speaker 4: We thought it was a good kind of pivot for
- 6:13Speaker 4: us to be a little bit smaller to look at
- 6:16Speaker 4: really some some markets that are you know, that will
- 6:18Speaker 4: support kind of a you know, Spanish tapist concept.
- 6:22Speaker 3: Uh So we thought that was a good opportunity.
- 6:24Speaker 4: And our friends Barcelona, you know, they're they're doing a
- 6:26Speaker 4: heck of a job, and so we know there's white
- 6:29Speaker 4: space in many markets across the country, and so we
- 6:32Speaker 4: leaned into that and the other thing that Jose brings
- 6:35Speaker 4: to the to the tables. He's a great concept, you
- 6:37Speaker 4: know person, he's a great chef, really knows how we can.
- 6:40Speaker 3: Kind of pivot in different areas.
- 6:42Speaker 4: So he's got a you know, an interesting coffee concept
- 6:46Speaker 4: that we're starting to you know, to kick around. And
- 6:49Speaker 4: you know, as we look at real estate for other
- 6:51Speaker 4: properties like d Alexander's, you know, we get we get
- 6:53Speaker 4: some of these properties that are you know, that are
- 6:55Speaker 4: interested in a chef driven concepts that could stem from
- 6:58Speaker 4: you know that that am part into those PM day
- 7:02Speaker 4: parts and so it allows us to kind of customize
- 7:05Speaker 4: and help landlords across the country to help differentiate what
- 7:08Speaker 4: we bring to the table. And so he's been really
- 7:11Speaker 4: good on that side of the business and just a
- 7:14Speaker 4: really great person in general, which we really like. We're
- 7:18Speaker 4: all about people and so working you know together and
- 7:21Speaker 4: collaboratively is something that we thought would be great to
- 7:24Speaker 4: bolt onto SPB as we divest some legacy brands and
- 7:28Speaker 4: bring in some new things across the country.
- 7:30Speaker 2: Yeah, very cool, and it's interesting that you're willing to
- 7:34Speaker 2: both resuscitate brands as well as you know, grow emerging ones.
- 7:39Speaker 2: That really opens up the funnel when it comes to
- 7:41Speaker 2: potential acquisition targets one.
- 7:43Speaker 4: Hundred percent, you know, and we're a little bit you know,
- 7:46Speaker 4: different because we also have some franchise you know, Old
- 7:49Speaker 4: Chicago is about, you know, fifty percent franchised, Logans has
- 7:53Speaker 4: a component of it, and Crystal Brands are about sixty
- 7:57Speaker 4: five percent franchise. So we also have that side of
- 8:00Speaker 4: the business, which is very interesting, especially when you talking
- 8:03Speaker 4: about M and A activity, because there's some big franchise
- 8:06Speaker 4: you know, groups that are out there that are really interested.
- 8:09Speaker 4: There's groups that are you know, specializing carve outs that
- 8:12Speaker 4: that are interested, and then we are also looking.
- 8:14Speaker 3: Kind of some of those opportunities.
- 8:15Speaker 4: So I guess what the you know, the headline there
- 8:17Speaker 4: is we're not afraid if it's a franchise entity or
- 8:20Speaker 4: if it's not, because our j Alexander's business is one
- 8:23Speaker 4: hundred percent corporate. So it just adds up, you know,
- 8:26Speaker 4: and you've got some some different personalities when you're working
- 8:29Speaker 4: with franchisees who are invested in a brand, you know,
- 8:31Speaker 4: versus quote unquote corporate ones, and so you know, we're
- 8:34Speaker 4: we're we're I think we're really good in terms of
- 8:36Speaker 4: managing those relationships as well. So it's a little bit
- 8:39Speaker 4: different in terms of what we have going, which you know,
- 8:43Speaker 4: just makes it really interesting.
- 8:46Speaker 2: Yeah, I mean, franchising is a very different business than
- 8:49Speaker 2: owning and operating restaurants. That's cool, And let's dig in
- 8:53Speaker 2: more on Jay Alexander's that's your primary growth vehicle. Can
- 8:56Speaker 2: you talk about what makes that change special?
- 8:58Speaker 4: You know, it's it's it's one of those brands where
- 9:01Speaker 4: you know, hospitality is is really kind of stem to
- 9:05Speaker 4: stern and so you know, really from you know, starting
- 9:08Speaker 4: from the menu that's been highly cultivated. It's got some
- 9:10Speaker 4: regional nuances. So you know in Naples, Florida, you know,
- 9:14Speaker 4: we've got a little bit more seafood, a little bit
- 9:16Speaker 4: more salads to kind of meet the you know, the
- 9:18Speaker 4: guests expectations on that front, and so really highly cultivated,
- 9:22Speaker 4: you know, very scratch kitchen. You know, they do a
- 9:25Speaker 4: taste plate. You know, every morning they go through with
- 9:29Speaker 4: you know and taste you know, every single sauce and
- 9:32Speaker 4: you know, going through the walk you know, the walk
- 9:34Speaker 4: ins and making sure that everything's ready for service, and
- 9:37Speaker 4: they thought everything through, and you know, really specialized group
- 9:42Speaker 4: that's back of the house and really engaging and in
- 9:44Speaker 4: great tenure. I mean, we've got some some gms that
- 9:47Speaker 4: you know, have been with the brand for you know,
- 9:50Speaker 4: twenty twenty five years, some kitchen managers that kind of
- 9:54Speaker 4: have that same tenure. So really that kind of really
- 9:56Speaker 4: is is different in the industry in terms of having
- 9:59Speaker 4: some some you know, some people that are making careers
- 10:01Speaker 4: out of just such a great opportunity. So it starts
- 10:04Speaker 4: with that menu. But our service is just it's really polished.
- 10:08Speaker 4: It really meets the you know we we preach, so
- 10:11Speaker 4: you know, making eigeh contact with guests and you know,
- 10:14Speaker 4: they have a very refined uniform package in terms of
- 10:18Speaker 4: what their expectations are to you know, to come in
- 10:20Speaker 4: and be restaurant ready and making sure your your fingernails
- 10:24Speaker 4: are manicured, you know, both males and females, and and
- 10:27Speaker 4: making sure that we thought of everything when it comes
- 10:29Speaker 4: to that overall experience, and and and and really have
- 10:33Speaker 4: have done a nice job. And I think the great
- 10:35Speaker 4: thing about that is just consistency when you go through
- 10:38Speaker 4: kind of reviews, whether that's on Yelp or you know,
- 10:41Speaker 4: Google or you name it. You know, we really have
- 10:44Speaker 4: you know, that high expectations. We try and meet every
- 10:47Speaker 4: every expectation of the guests that comes in. And I
- 10:50Speaker 4: think we just do a really great job and you
- 10:52Speaker 4: know what you're going to get when you go into
- 10:54Speaker 4: Jay's and have a good time. And so it's kind
- 10:57Speaker 4: of that that magic that that's out there. But I
- 11:00Speaker 4: do think at the end of the day, it comes
- 11:02Speaker 4: down to those those those carrying gms that really run
- 11:05Speaker 4: great shifts each and every day, uh and just really
- 11:08Speaker 4: motivate the team and you know, have rally alleys before
- 11:11Speaker 4: a shift or pre shift and uh and just really
- 11:13Speaker 4: kind of work together on that front. So that's that's
- 11:17Speaker 4: the magic that we see every day for sure.
- 11:19Speaker 2: Yeah, you can't run great restaurants without great gms, man exactly.
- 11:23Speaker 4: I mean they're the heartbeat of of what goes on
- 11:25Speaker 4: and you know, and and and they have to deal
- 11:28Speaker 4: with all sorts of craziness.
- 11:29Speaker 3: I mean, it's been interesting the past couple of years.
- 11:32Speaker 4: You know, it's it's those outside influences that just it's tough,
- 11:35Speaker 4: right everything from you know, we saw this inflationary pressure
- 11:38Speaker 4: you know, we sell a ton of high quality steaks
- 11:42Speaker 4: and seafood, and you know, steaks are spiking through the roof,
- 11:45Speaker 4: and you know, then you get the crazy weather and flooding.
- 11:48Speaker 4: We have, ah, we have a location that's that flooded out.
- 11:51Speaker 4: It's still closed, and you know, you got to you
- 11:54Speaker 4: got to earn back those guests.
- 11:55Speaker 3: You know, since you've been closed for two two three.
- 11:58Speaker 4: Weeks, you got to get at back out there and
- 12:00Speaker 4: and let people know that you're open. So there's just
- 12:03Speaker 4: you know, it seems like, you know, there's always something
- 12:05Speaker 4: that's coming into into into the world, and so we
- 12:08Speaker 4: have to we have to really manage that process to
- 12:10Speaker 4: to keep people focused and and and the good thing is,
- 12:13Speaker 4: you know, it can be corporate that can really you know,
- 12:16Speaker 4: you know, can screw things up because you know, if
- 12:19Speaker 4: we add a new system every day, or we add
- 12:21Speaker 4: a new initiative, or you know, do things that are
- 12:23Speaker 4: going to distract at the unit level. You know, we
- 12:26Speaker 4: try not to do that to the best of our abilities. Obviously,
- 12:29Speaker 4: we want to adapt to the marketplace, and there's you know,
- 12:31Speaker 4: there's some good technology that we can look at and
- 12:34Speaker 4: but that we're very mindful of just not upsetting that
- 12:37Speaker 4: apple Apple cart. But at the same time, we can't
- 12:39Speaker 4: be asleep at the wheel. I mean, Jay's has to evolve.
- 12:41Speaker 4: It's consumer set. It's getting a little bit older and
- 12:45Speaker 4: the guests that we see out there, and so you know,
- 12:47Speaker 4: we're looking at initiatives to get that younger generation in.
- 12:49Speaker 4: You know, we've been spending time and in this kind
- 12:52Speaker 4: of non alcoholic you know, mocktail arena, uh, you know,
- 12:56Speaker 4: to really you know, it's it is definitely changing before
- 13:00Speaker 4: or our eyes in terms of how people are kind
- 13:02Speaker 4: of interacting with the brand. So we don't want to
- 13:04Speaker 4: be resting on our laurels and take for granted that
- 13:07Speaker 4: we've got a built in guest base that we want
- 13:10Speaker 4: to attract new guests as much as we possibly can.
- 13:14Speaker 2: Yeah, this industry will keep you on your toes, that's
- 13:17Speaker 2: for sure. Are there any pockets in the US where
- 13:20Speaker 2: at Jay Alexander's is strong and how fast we're expanding.
- 13:24Speaker 4: Yeah, I mean, you know, Florida market for US has
- 13:27Speaker 4: always been traditionally really really good market, and so we're
- 13:30Speaker 4: going into Orlando in Q one. We've got that site
- 13:34Speaker 4: all squared away. We're looking at Sarasota as a potential site.
- 13:40Speaker 4: And then we've done really well in Texas, so our
- 13:42Speaker 4: Houston location, our San Antonio locations, and so we're going
- 13:45Speaker 4: hot and heavy into Dallas. And it's just one of
- 13:48Speaker 4: those concepts where it's got a you know, good brand recognition.
- 13:51Speaker 4: And so we're going into into Dallas. We've got a
- 13:54Speaker 4: couple that are going to be coming on one end
- 13:56Speaker 4: of this year, another one in Q one of next
- 13:59Speaker 4: year prosper UH and then we're going back into the
- 14:03Speaker 4: Arizona market and Chandler UH and so you know, going
- 14:06Speaker 4: a little bit west. So it's it's it does well
- 14:09Speaker 4: kind of in in those kind of higher demographic areas
- 14:14Speaker 4: and have that really nice balance between that that lunch
- 14:17Speaker 4: and dinner business although excus, you know heavy dinner. But
- 14:21Speaker 4: and then in the South, I mean, our Michigan locations are.
- 14:24Speaker 3: Doing really well.
- 14:25Speaker 4: I mean, it's it's it's interesting to see what happens
- 14:28Speaker 4: in Troy, Michigan at Somerset Collection that one rock and
- 14:32Speaker 4: Roll Rocks and Rolls Tennessee locations and you know, certainly
- 14:35Speaker 4: within Nashville are doing great. Our our Franklin, Tennessee is
- 14:40Speaker 4: is probably the number one the system. Maybe you know
- 14:42Speaker 4: close with plantation down Florida. But so you know, really
- 14:46Speaker 4: has some some some great opportunities and we continue to
- 14:49Speaker 4: look and see, you know, are there smaller adaptations of
- 14:52Speaker 4: a Jay's like a Jay's Light, you know, similar to
- 14:55Speaker 4: what our friends at at Hillstone or Houston's do with
- 14:57Speaker 4: with their Honor bar concepts. And you know, there's some
- 15:00Speaker 4: elasticity that we're you know, we're kicking around, you know,
- 15:02Speaker 4: what what can we do on that front? And can
- 15:05Speaker 4: we go in a smaller footprint and still kind of
- 15:07Speaker 4: has some interesting aspects of the brand.
- 15:09Speaker 3: So it keeps us on our toes for sure. Cool.
- 15:13Speaker 1: What kind of au vs are you doing system wide?
- 15:16Speaker 2: And what kind of AUVs are you looking at for
- 15:18Speaker 2: new stores and maybe some of these smaller units.
- 15:21Speaker 4: Yeah, I mean we we sit about seven four on
- 15:23Speaker 4: a Jay's so very healthy. Continues to grow, you know really,
- 15:28Speaker 4: you know nice, that's why we're attracted to the Paulice
- 15:32Speaker 4: casual concept. And he can't take for granted, right that
- 15:35Speaker 4: that consumer you know, it has been you know that
- 15:38Speaker 4: it's been an interesting year in terms of of their
- 15:40Speaker 4: of their burrow and K's and wallets, but you know
- 15:43Speaker 4: they've been you know, we haven't seen a dip knock
- 15:46Speaker 4: on wood for for Jay Alexander's and we we we
- 15:48Speaker 4: have you know, nice healthy traffic counts, and I do
- 15:51Speaker 4: think that it all spirals back to that hospitality and
- 15:54Speaker 4: people are just continuing to look at, you know, being
- 15:57Speaker 4: treated a little bit different and if it's a special
- 15:59Speaker 4: event or a date night going in there and having
- 16:03Speaker 4: a refined sense of hospitality, you know, it's just harder
- 16:06Speaker 4: and harder to.
- 16:06Speaker 3: Find these days.
- 16:07Speaker 4: And as consumers continue to eat out, it's you know,
- 16:11Speaker 4: I think they're a little bit tired of kind of
- 16:13Speaker 4: that fast casual experience, you know. So I think that
- 16:17Speaker 4: having you know, not not to that really white tablecloth experience,
- 16:21Speaker 4: like we don't want to be you know, too too
- 16:23Speaker 4: far where it's exclusive on that front, we think there's
- 16:26Speaker 4: a very nice balance in between the you know, casual
- 16:29Speaker 4: plus environment that really is allowing our guests to feel
- 16:33Speaker 4: a little bit more special and take that opportunity to
- 16:37Speaker 4: you know, to come in you know, two three times
- 16:38Speaker 4: a week and get something different. Because our menu has
- 16:41Speaker 4: daily specials in addition to the things that are always
- 16:44Speaker 4: on the menu, so we're certainly conscious of that.
- 16:47Speaker 2: Cool Crystal was acquired in twenty twenty two. I believe
- 16:52Speaker 2: the chain wasn't doing very well when you made the acquisition.
- 16:56Speaker 2: How are things going now with the chain?
- 16:58Speaker 3: Yeah, I mean it's it's in better shape.
- 17:00Speaker 4: We inherited a mess, uh and certainly we had to
- 17:03Speaker 4: kind of take it down to the studs in terms
- 17:05Speaker 4: of you know, all those things that I've talked about,
- 17:07Speaker 4: you know with you today is you know, even in
- 17:09Speaker 4: a drive through, there's a degree of hospitality and and
- 17:12Speaker 4: so that that guest experience really wasn't working out too well.
- 17:15Speaker 4: So you know, we we we put some new team
- 17:18Speaker 4: members that are you know, really driving the brand. I've
- 17:20Speaker 4: got an amazing leader and Amanda Hide, who you know
- 17:23Speaker 4: from an operation standpoint, you know, she she leads with
- 17:26Speaker 4: with tough love. Right there's you know, you've got to
- 17:29Speaker 4: put your arms around people sometimes and and and and
- 17:32Speaker 4: really build them up. But at the same time, we
- 17:34Speaker 4: got to hold people accountable to you know, the expectations
- 17:37Speaker 4: that we have. And it's a you know, that's a fierce, fierce.
- 17:40Speaker 3: Category to be in. And you know, everyone.
- 17:42Speaker 4: From you know, from McDonald's to White Castle to you know,
- 17:45Speaker 4: to locals that are in the marketplace.
- 17:47Speaker 3: It's tough.
- 17:48Speaker 4: So we concentrated on the basics, you know, you know,
- 17:51Speaker 4: getting that you know about eighty three percent is through
- 17:54Speaker 4: the drive through, so you know, anyone can say, oh well,
- 17:57Speaker 4: let's focus them and drive through. So we really have
- 17:59Speaker 4: tried to make got the best experience possible, investing a
- 18:02Speaker 4: little bit and kind of those digital menu boards and
- 18:05Speaker 4: getting that experience a little better to help quite frankly,
- 18:08Speaker 4: not only the guests that are coming to those drive throughs,
- 18:10Speaker 4: but our team members that you know have better headsets,
- 18:13Speaker 4: have better ways to get those systems in, get that
- 18:15Speaker 4: food out hot and fresh, and so you know, how
- 18:18Speaker 4: to concentrate on those elements. But at the same time,
- 18:21Speaker 4: couldn't fix everything at once, right, I mean there's you know,
- 18:24Speaker 4: you can see twenty things that are that need to
- 18:26Speaker 4: be addressed, but there's only a few that you really
- 18:28Speaker 4: can focus on. So over the past two years, you know,
- 18:31Speaker 4: we've we've really you know, focused on on the basics,
- 18:34Speaker 4: and now we're evolving in terms of, you know, a
- 18:36Speaker 4: little bit more innovation, getting into the fun nature that
- 18:39Speaker 4: you know that Crystal has been afforded. I mean it's
- 18:41Speaker 4: a funky brand. It's been around ninety I think it
- 18:45Speaker 4: celebrates its ninety fourth birthday next month, and so it's
- 18:50Speaker 4: it's had some fun in its history, and I think
- 18:52Speaker 4: it got away from that that it was just very transactional.
- 18:56Speaker 4: It got full of itself. It started to you know,
- 18:58Speaker 4: to go on different paths. And so now just you know,
- 19:01Speaker 4: focused on you know, how do we you know, talk
- 19:02Speaker 4: about the brand in a unique way, how do we
- 19:05Speaker 4: continue to be a little bit irreverent at the same time,
- 19:09Speaker 4: you know, make sure we're meeting expectations of you know,
- 19:11Speaker 4: what people want to spend dollars on. So, uh, it's
- 19:14Speaker 4: been interesting, and we're not there yet. I mean we're
- 19:16Speaker 4: you know, we're probably fifty percent you know down the line.
- 19:20Speaker 4: You know, there's still plenty to do. You know, you've
- 19:22Speaker 4: got facilities that are you know, we're built in the
- 19:25Speaker 4: seventies and so you can imagine some of the facilities
- 19:28Speaker 4: on that front, and you know, if you touch it,
- 19:30Speaker 4: then you got it. You get back in some ada issues.
- 19:33Speaker 4: So again, just like you know, being in this industry,
- 19:36Speaker 4: there's always something that that happens on that front. And
- 19:40Speaker 4: and so, you know, super proud of what the team's
- 19:42Speaker 4: been done. But I had been doing but lots there
- 19:45Speaker 4: to to to notice in the future. We've we've we've
- 19:49Speaker 4: seen our fair share of crime the past year, you know,
- 19:53Speaker 4: a lot of smash and grabs. You know, it seems
- 19:56Speaker 4: to be a little bit. It seems like the past
- 19:59Speaker 4: month things of stilled a little bit.
- 20:01Speaker 3: But it was rough, man, it.
- 20:03Speaker 4: Was there was some weird stuff just in terms of
- 20:06Speaker 4: what we would see. And you know, some of it's
- 20:07Speaker 4: the trade area, some of it's just the culture that
- 20:09Speaker 4: we're in, you know today. But uh, I'm happy that
- 20:13Speaker 4: things seem to be getting a little bit more normal.
- 20:17Speaker 4: And we're always going to have some crime in there,
- 20:19Speaker 4: but but it seems like it's it's subsiding slightly.
- 20:23Speaker 2: Yeah, that's unfortunate, but it sounds like as a former marketer,
- 20:26Speaker 2: this could be one that's fun, uh.
- 20:29Speaker 3: To revive through.
- 20:30Speaker 1: Yeah, I mean part of the business, right.
- 20:32Speaker 4: It's an it's an acquired taste and and and you
- 20:34Speaker 4: know the best thing about this is that you know,
- 20:37Speaker 4: consumers will not let Crystal die like, you know, different
- 20:40Speaker 4: from when I was talking about rock Bottom, like you know,
- 20:43Speaker 4: rock Bottom and a brewery. I think consumers were like, eh,
- 20:46Speaker 4: you know, okay, it was it's had its day, But man,
- 20:48Speaker 4: Crystal just has you know this this loyal followers, and
- 20:51Speaker 4: they're very diverse. I mean they are all all sorts
- 20:54Speaker 4: of spectrums from you know, your your you know your
- 20:57Speaker 4: your your, your folks in Tennessee your folks, and you
- 20:59Speaker 4: know kind of in the and Georgia. I mean, there's
- 21:01Speaker 4: just it's very interesting just to see who comes through
- 21:03Speaker 4: those drive throughs. Get a lot of nostalgic you know,
- 21:07Speaker 4: you know, moms and dads that want to take their
- 21:10Speaker 4: kids into Crystal because they had an experience and their
- 21:13Speaker 4: grandparents had an experience and so we we know there's
- 21:16Speaker 4: something to tap in there on that generational side, and
- 21:19Speaker 4: you know, how do you tell those stories?
- 21:20Speaker 3: And so you know, that is the fun side of it.
- 21:24Speaker 3: It's getting a little bit more fun. I mean it
- 21:26Speaker 3: was it was tough.
- 21:27Speaker 4: And our teams, if you can imagine, you know, I've
- 21:29Speaker 4: got some folks that work on Jay Alexander's that are
- 21:31Speaker 4: doing some things on Crystal and just to get their mindset,
- 21:35Speaker 4: you know, away from Okay, you're you know, you're you've
- 21:38Speaker 4: got a totally different environment at a Jay's. You know,
- 21:41Speaker 4: how do you kind of pivot and you know, use
- 21:44Speaker 4: the basic tenets of restaurant one oh one to apply
- 21:47Speaker 4: that into a into a QSR. And you know, some
- 21:49Speaker 4: people it takes a unique person.
- 21:51Speaker 3: You know. Some people are good with it.
- 21:53Speaker 4: Some people, you know, it's a it's a challenge and
- 21:55Speaker 4: they can't accept it that way.
- 21:57Speaker 3: And you know, I've got to mold the.
- 21:58Speaker 4: Team to you know, to find in our strengths and
- 22:00Speaker 4: our weaknesses and put people, you know, against the brands,
- 22:04Speaker 4: you know, where they really can adapt. And we've got
- 22:07Speaker 4: some great people that certainly have done that along the way,
- 22:10Speaker 4: which I love.
- 22:12Speaker 2: You're refranchising the chain. What percentage of the store base
- 22:16Speaker 2: do you want to retain and what are your plans
- 22:18Speaker 2: for the proceeds.
- 22:19Speaker 4: Yeah, I mean I think, like you know, eighty percent
- 22:22Speaker 4: just kind of seems like the right thing to do.
- 22:25Speaker 4: And in the Crystal side, certainly want to invest in
- 22:29Speaker 4: in upkeep and facilities and remodels across the system. And
- 22:34Speaker 4: it's obviously a little bit easier if you're you know,
- 22:36Speaker 4: in that franchise community on that front. So that's that's
- 22:39Speaker 4: really what I've been been trying to focus on and
- 22:41Speaker 4: get that number as high as human as possible.
- 22:45Speaker 3: And it's got a good base.
- 22:46Speaker 4: I mean, we had to reinvigorate and invigorate you know,
- 22:49Speaker 4: our franchise Ease. They were kind of not treated the
- 22:52Speaker 4: best throughout their time, but we've done a nice job
- 22:55Speaker 4: of turning them around.
- 22:56Speaker 3: For sure.
- 22:57Speaker 2: Are you growing the other brands in the portfolio and
- 23:00Speaker 2: if not, what are you doing with the cash that
- 23:01Speaker 2: they generate?
- 23:02Speaker 4: Yeah, I mean we we've been doing a little bit
- 23:04Speaker 4: of growth. We just opened a new Logans, uh and
- 23:08Speaker 4: so you know, we're very cautious on that front because Logans,
- 23:12Speaker 4: you know, we've we've kind of trimmed the portfolio and
- 23:16Speaker 4: tried to just continue. You know, we've got a lot
- 23:18Speaker 4: of or had a lot of work to do in
- 23:20Speaker 4: the in the Logan side, so you know, it's probably
- 23:23Speaker 4: slow growth on that front. A lot more growth on
- 23:25Speaker 4: the Ammoda Jays and Stony side. But yeah, just reinvesting
- 23:29Speaker 4: in the brand. You know, again, Logan's legacy brand. You know,
- 23:33Speaker 4: got some assets that that need some.
- 23:34Speaker 3: Tender love and care.
- 23:35Speaker 4: The nice thing about a road house is that, you know,
- 23:39Speaker 4: a remodel is not you know, you don't have to
- 23:41Speaker 4: do too much and there's probably more back of the
- 23:43Speaker 4: house and restrooms to to really meet to kind of
- 23:46Speaker 4: where we expect things. So that's where we've been putting
- 23:49Speaker 4: you know, that capital and then certainly looking for you know,
- 23:52Speaker 4: what we can do on the M and a side
- 23:54Speaker 4: of things and and kicking around the tires to see,
- 23:57Speaker 4: you know, with some of these proceeds, are that you know,
- 23:59Speaker 4: is there an opportunity to find something you know that
- 24:01Speaker 4: that's you know, in that polished arena that might be
- 24:05Speaker 4: you know, six to twenty units, are you know, our
- 24:10Speaker 4: our big pieces, you know, can't has the concept grown
- 24:13Speaker 4: out of its home market? That always is a challenge
- 24:16Speaker 4: as a concept person at heart is you know, we've
- 24:18Speaker 4: got some great concepts and you know, all these cities
- 24:21Speaker 4: across the country, but can you break out and have
- 24:23Speaker 4: they proven themselves successful you know, getting out of a
- 24:26Speaker 4: home market. So that's where we're starting to you know,
- 24:29Speaker 4: when when we get the you know, any information on
- 24:32Speaker 4: on brands for sale, that's kind of what we ask ourselves.
- 24:36Speaker 2: And clearly you have a broad purchasing basket. So how
- 24:39Speaker 2: will SPB be impacted by the tariffs?
- 24:43Speaker 4: Yeah, I mean, you know, when that first came on,
- 24:46Speaker 4: you know, we were, you know, we were you know,
- 24:48Speaker 4: very you know, nervous about what we're seeing so you
- 24:51Speaker 4: know we've started to look at things, you know, domestically
- 24:55Speaker 4: canola oil. You know, we bought some that was in Canada.
- 24:59Speaker 4: We've kind of looked at that on a domestic basis
- 25:01Speaker 4: and found suppliers the challenges everybody else is doing at
- 25:06Speaker 4: the same time, so you know, we've got to balance
- 25:08Speaker 4: the cost.
- 25:09Speaker 3: You know that that's out there.
- 25:10Speaker 4: But you know we've been we're big in some respects
- 25:13Speaker 4: but small in others, so we can be a little
- 25:15Speaker 4: bit more nimble. So you know, that was certainly a
- 25:17Speaker 4: factor in Canada was you know, was not on our
- 25:20Speaker 4: bingo card.
- 25:21Speaker 3: You know, there would there'd be some challenges, but.
- 25:23Speaker 4: Clearly that's been something we've had to adapt on that front.
- 25:27Speaker 4: There was a little bit of spirits on that as well.
- 25:30Speaker 4: And then you know, really looking at produce side of things,
- 25:33Speaker 4: and you know, particularly on avocados and what's happening on
- 25:36Speaker 4: that front. Tomatoes now are are deeply impacted and so
- 25:41Speaker 4: you know that there are there are things that we
- 25:43Speaker 4: can you know, because we're big, we can kind of
- 25:46Speaker 4: absorb the costs to a certain extent, and so we've
- 25:50Speaker 4: been we've been you know, watching that across the lines.
- 25:53Speaker 4: Spirits is another one where there's a little bit of noise.
- 25:57Speaker 4: But you know, we we haven't been past you know,
- 25:59Speaker 4: we haven't taken price on the brands. You know, this year,
- 26:02Speaker 4: I think that you know, like a lot of brands
- 26:04Speaker 4: the past couple of years, you know, we certainly had
- 26:06Speaker 4: our fair share, you know, across the different dimensions. I
- 26:09Speaker 4: do still think that for the value and for the
- 26:12Speaker 4: quality at A J's and a Stony, you're you know,
- 26:15Speaker 4: the guest is getting to steal still out there. I mean,
- 26:19Speaker 4: we're very conscious of where we sit with our competitors
- 26:23Speaker 4: out there, and we didn't really not raised prices.
- 26:27Speaker 3: You know, We've done a little.
- 26:28Speaker 4: Bit here and there around the edges because of you know,
- 26:31Speaker 4: the basket of goods as you mentioned. But but but yeah,
- 26:35Speaker 4: tariff seemed to be getting at least you know, it's
- 26:37Speaker 4: the uncertainty was the piece that was really driving you
- 26:41Speaker 4: know a lot of the quick reactions. But now you know,
- 26:44Speaker 4: it's something we're watching, you know, the cattle front and
- 26:47Speaker 4: the and the thinning of cattle.
- 26:49Speaker 3: You know, that was you know, the you know, the past.
- 26:51Speaker 4: Twelve months or so that's impacted us. And so we've
- 26:55Speaker 4: been really you know, we've we've been moving around some
- 26:57Speaker 4: of our vendor relationships and and really, you know, we
- 27:01Speaker 4: don't want to sacrifice quality, but we also need to
- 27:03Speaker 4: be mindful of what we're what we're buying at. And
- 27:06Speaker 4: so with the amount of of of of you know,
- 27:08Speaker 4: beef and proteins and and the trends that we're seeing
- 27:11Speaker 4: with with with consumers out there, you know, we're very
- 27:14Speaker 4: cognizant on that front. And you know, can we put
- 27:17Speaker 4: daily you know, features out that are in seafood or
- 27:20Speaker 4: chicken to help kind of you know, merchandise that as
- 27:24Speaker 4: we build things out.
- 27:27Speaker 1: And what do you see in from the US consumer
- 27:28Speaker 1: across your brands?
- 27:30Speaker 3: Uh?
- 27:30Speaker 1: And has this year and has anything surprised you?
- 27:34Speaker 4: I mean, I guess the resiliency of of consumers. You
- 27:38Speaker 4: know that they you know, like all of us. It's
- 27:40Speaker 4: just there's been all sorts of different things, whether that's
- 27:42Speaker 4: you know, early in the year near four oh one
- 27:45Speaker 4: K was you know, getting a little bit whacked uh
- 27:48Speaker 4: And so that would help, you know, that would hurt
- 27:50Speaker 4: in theory the you know, your your higher social income
- 27:54Speaker 4: guests out there, and so I think it's just that
- 27:56Speaker 4: that that they've you know, the guests have been have
- 27:58Speaker 4: been really looking for a better, you know, sit down experience,
- 28:02Speaker 4: and I don't know if it's just you know, people
- 28:04Speaker 4: are tired of of kind of the QSR and fast
- 28:08Speaker 4: casual experience and wanting a little bit more of a
- 28:11Speaker 4: sit down.
- 28:11Speaker 3: And I think that you.
- 28:13Speaker 4: Know, casual, polished casual. We've gotten better in terms of
- 28:16Speaker 4: ticket times, and you know, you can make it a
- 28:18Speaker 4: faster experience, you know, whether that's paying at the table,
- 28:23Speaker 4: you know, through you know, mobile point point of sale systems, you.
- 28:27Speaker 3: Know, ordering drinks a little bit faster.
- 28:29Speaker 4: So I think that you know, you know, guests are
- 28:31Speaker 4: being are able to really use you know, the brand
- 28:33Speaker 4: a little bit better.
- 28:34Speaker 3: And we've been you know, been.
- 28:35Speaker 4: Able to adapt to meet that that that that experience
- 28:38Speaker 4: a little bit more on that front. And I think
- 28:41Speaker 4: you know, while you know, door Dash and Uber Eats
- 28:44Speaker 4: is still a pretty strong percent of our business, you know,
- 28:46Speaker 4: we're seeing more and more people coming in, We're seeing
- 28:48Speaker 4: more people skipping the door dash and going back to
- 28:51Speaker 4: you know, ordering it online and then picking up and
- 28:54Speaker 4: avoiding all those fees. So I think that that you know,
- 28:56Speaker 4: consumers have just continue to you know, they're smart and
- 28:59Speaker 4: they know, hey, I can save eight, ten, twelve bucks
- 29:03Speaker 4: by not having it delivered, and you know, I'll hop
- 29:05Speaker 4: in the car and go get it like I used
- 29:07Speaker 4: to do and you know, good old days of twenty
- 29:09Speaker 4: eighteen or whatever.
- 29:10Speaker 3: So it's it's it's.
- 29:13Speaker 4: Been interesting to see, you know, folks on that front,
- 29:15Speaker 4: on the crystal side. You know, it's been value has
- 29:18Speaker 4: still been the name of the game, bundles, getting.
- 29:21Speaker 3: More for your buck.
- 29:22Speaker 4: You know, we certainly you know, have those programs in place, logans,
- 29:27Speaker 4: you know, we also have the real deal, you know,
- 29:30Speaker 4: so you're getting you know, a nice sizeable uh you
- 29:34Speaker 4: know meal that you know, and some people are taking
- 29:36Speaker 4: those home with them. We we haven't done you know,
- 29:38Speaker 4: a buy one, get one free and take one home
- 29:41Speaker 4: for h you know program. But we we've always had
- 29:44Speaker 4: large portions and I think people are you know, are
- 29:46Speaker 4: recognizing that you can stretch that dollar for you know,
- 29:49Speaker 4: for a for a robust meal. And Jay's has always
- 29:52Speaker 4: been just you know, massive portions. And you know that's
- 29:56Speaker 4: something that you know is on our radar, not so
- 29:59Speaker 4: much on the on the value side of things, but
- 30:00Speaker 4: g LP ones and you know, are people splitting you know,
- 30:03Speaker 4: the entrees a little bit more as their appetites you know,
- 30:06Speaker 4: are going down. I think people that are you know
- 30:09Speaker 4: that are you know, choose to go that route. They
- 30:11Speaker 4: still want to go out to eat, and they want
- 30:13Speaker 4: the experience and and all that good stuff. So you know,
- 30:16Speaker 4: I think that as long as we can meet them
- 30:18Speaker 4: and then have those you know, if it's proteins or
- 30:20Speaker 4: you know, you know, having you know, allowed people to
- 30:23Speaker 4: split without adding on three bucks or a plate split charge,
- 30:27Speaker 4: and we avoid all those those tactics. But yeah, there's
- 30:30Speaker 4: just it's it's definitely an interesting time out there.
- 30:33Speaker 2: Just to follow up on that and the g LP
- 30:35Speaker 2: ones or is there any thought about you know, over
- 30:38Speaker 2: time how you know, maybe there should be some parts
- 30:42Speaker 2: of the menu that are geared towards you know, smaller
- 30:47Speaker 2: portion sizes or whatever it Maybe I'd imagine the mocktail
- 30:50Speaker 2: stuff feeds, you know, is feeding into that.
- 30:54Speaker 4: Yeah, I mean, you know, when I I try and
- 30:57Speaker 4: talk to as many you know, guests as possible, love
- 31:00Speaker 4: being in restaurants, and then when I go out to
- 31:03Speaker 4: eat in other places, I always you know, just ask folks.
- 31:05Speaker 3: And then when i've I've met.
- 31:06Speaker 4: More people that are on you know, GLP ones, I
- 31:09Speaker 4: think that I don't think that it's it's quite like
- 31:13Speaker 4: a menu like gluten free was when it came onto
- 31:15Speaker 4: the scene where you got to separate.
- 31:17Speaker 3: Gluten free menu.
- 31:19Speaker 4: I don't think we would cultivate and call it a
- 31:22Speaker 4: you know whatever, a g l P one menu. I
- 31:25Speaker 4: think that we we would we look at these things
- 31:28Speaker 4: that we have enough that it was within these menus
- 31:31Speaker 4: that you know, you can go on a protein front
- 31:34Speaker 4: and you can really you know, capitalize on that front.
- 31:37Speaker 4: We do have smaller steak sizes, so I think fortunately
- 31:41Speaker 4: we've been built in on that front.
- 31:43Speaker 3: On the alcohol side, no, we we we we have.
- 31:46Speaker 4: We were a little slow and getting mocktails and and
- 31:49Speaker 4: so we've been really focusing on that and not just
- 31:51Speaker 4: you know, throwing together you know, you know, the orange
- 31:54Speaker 4: juice that we have and and throwing some club soda.
- 31:57Speaker 4: We we've been we've been really you know, spending time
- 32:00Speaker 4: across all of the different brands, even into crystal with
- 32:03Speaker 4: some you know, with kind of some you know, the
- 32:06Speaker 4: the icy platform and adding some cream and making a
- 32:09Speaker 4: doctor pepper you know, dirty soda if you will. So
- 32:11Speaker 4: we've been we've been looking at how we can really
- 32:14Speaker 4: do this and and not be so patronizing that it's
- 32:17Speaker 4: it's it's branded as much of g op front. But
- 32:20Speaker 4: those folks that are you know, that are on you know,
- 32:22Speaker 4: that have that in their lifestyle. They can find it
- 32:25Speaker 4: and they're not going to have to you know, go
- 32:27Speaker 4: through and we you know, are are our servers certainly
- 32:29Speaker 4: you know, they talk about it and know if someone
- 32:31Speaker 4: asks a looking for something that's you know, much more protein,
- 32:35Speaker 4: how can I get down to this front? Then that
- 32:36Speaker 4: they're they're they're trained to to really be able to
- 32:39Speaker 4: capitalize and talk through the menu.
- 32:41Speaker 3: Itsl Yeah.
- 32:43Speaker 2: McDonald's just mentioned that they're entering the dirty, dirty soda
- 32:47Speaker 2: business and there you know namesake stores.
- 32:50Speaker 3: Exactly, so to go somewhere, right.
- 32:53Speaker 2: Yeah, exactly. So you beat them, You beat them to
- 32:55Speaker 2: the punch. So nice work on that.
- 32:57Speaker 4: If we could only be so lucky. But yeah, that
- 32:59Speaker 4: the ice, you know, I it's one of those things, right,
- 33:02Speaker 4: I'm I'm older consumer and like you know, just putting
- 33:05Speaker 4: you know, a cream and a sodas it was always
- 33:08Speaker 4: so foreign to me. But that I see doctor pepper
- 33:11Speaker 4: with you know mix, you know, it's it's good. I mean,
- 33:14Speaker 4: it's it's refreshing, it's different. And so we've been, we've
- 33:18Speaker 4: been you know, looking at that.
- 33:20Speaker 3: You know, we.
- 33:20Speaker 4: Certainly have been impacted by you know, the Maha movement.
- 33:26Speaker 4: You know, it's very interesting that it's such a you
- 33:28Speaker 4: know on the political spectrum that you know, you're seeing
- 33:31Speaker 4: states where you wouldn't imagine people would be talking about
- 33:34Speaker 4: additives and preservatives, you know, states like West Virginia and Texas.
- 33:38Speaker 4: I mean, I'm super I'm happy that we're we're.
- 33:42Speaker 3: Going down that route.
- 33:43Speaker 4: I don't you know, I'm I'm glad that we have
- 33:46Speaker 4: you know, lots of strong state restaurant associations that push
- 33:49Speaker 4: back on labeling everything on a menu, because that's usually
- 33:53Speaker 4: restaurants we get so you know, boxed in whether it
- 33:55Speaker 4: was calories ten to fifteen years ago, you know, now,
- 33:59Speaker 4: you know, trying to avoid mandates on you know, preservatives,
- 34:02Speaker 4: because if our pantry is across the system, I mean,
- 34:04Speaker 4: there's so many ingredients, you know, and while we you know,
- 34:07Speaker 4: we're very mindful of every ingredient that's going in there,
- 34:10Speaker 4: you know, if you're gonna have to disclaim all of those,
- 34:13Speaker 4: you're gonna have a novel on these menus. And and
- 34:16Speaker 4: so we're we're we're conscious of that.
- 34:19Speaker 3: We we are.
- 34:20Speaker 4: We've been Tallow on Crystal for I don't know, I'm
- 34:24Speaker 4: trying to get the exact date, but you know, something
- 34:27Speaker 4: like thirty something years, and they even started out even
- 34:30Speaker 4: before that. So we haven't been going out screaming, you know,
- 34:33Speaker 4: loud and proud about tallow because I don't want what
- 34:36Speaker 4: our friends at Stake and Shape encountered that. You know,
- 34:39Speaker 4: I'm super stoked that consumers were able to then say, oh, well,
- 34:44Speaker 4: why why don't you change your entire French fries recipe.
- 34:47Speaker 3: Without all those oils.
- 34:48Speaker 4: If you're gonna if you're gonna say, of tallow, well
- 34:51Speaker 4: why are you putting something that has of seed oiled
- 34:53Speaker 4: in that tallo If you're going to do it, go
- 34:55Speaker 4: go do it.
- 34:56Speaker 3: And I love that.
- 34:56Speaker 4: I mean, I think if you're really going to embrace
- 34:58Speaker 4: something like that, then apps do what you know in
- 35:01Speaker 4: an out burger is doing in terms of you know,
- 35:04Speaker 4: French fries that are you know, that are cleaned, that
- 35:07Speaker 4: are blanched, and that are put in the fryer, and
- 35:09Speaker 4: you know that's as clean as you could get an ingredient.
- 35:12Speaker 4: So I I, for one, I'm really excited that we're
- 35:16Speaker 4: talking about this, and you know why, you know why
- 35:19Speaker 4: ingredients are different in the US than they are in
- 35:21Speaker 4: the UK.
- 35:21Speaker 3: And we've all gone and.
- 35:22Speaker 4: Seen cheerios in London and cheerios in Houston. They're completely different,
- 35:28Speaker 4: and that's ridiculous. So I'm I'm I'm all for, you know,
- 35:32Speaker 4: the movement of just better ingredients for people. And if
- 35:36Speaker 4: you want to eat a skittle with all those colors
- 35:38Speaker 4: in it, that's your choice.
- 35:40Speaker 3: So I don't I don't like.
- 35:41Speaker 4: The fact that people have to be told, but I
- 35:43Speaker 4: embrace the fact that you know that there's a new
- 35:46Speaker 4: kind of you know, passion about food and what we're
- 35:49Speaker 4: putting in our bodies.
- 35:50Speaker 2: I am too, and it shouldn't be a political issue
- 35:53Speaker 2: if you ask exactly exactly.
- 35:55Speaker 3: Yeah, we should all embrace this for sure, no doubt.
- 35:58Speaker 1: Josh, thanks again, man, this was fun.
- 36:00Speaker 3: Yeah. Absolutely appreciate the time you got.
- 36:03Speaker 2: It and I want to thank the audience for tuning in.
- 36:05Speaker 2: If you liked our discussion, please share it with your
- 36:07Speaker 2: friends and colleagues. Check back soon for an interview with
- 36:09Speaker 2: Brandon Solano, the CEO of Rave restaurant group ticker R
- 36:14Speaker 2: A V.