Stop Using Generic Marketing: Do This Instead
Ryan Nauman hosts Zephyr’s Adjusted for Risk podcast and speaks with Eden Ovadia, co-founder and CEO of Finny AI, about why organic growth is a major challenge for financial advisors and why reliance on M&A has made firms complacent and increasingly capital-inefficient as multiples rise. Ovadia explains that referrals still drive most industry growth but are largely passive, pushing ambitious firms to adopt more proactive prospecting and marketing strategies. They discuss how AI raises the bar for standing out, making niche specialization and sharp messaging more important, and why…
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