Latest / Profit with Law: Profitable Law Firm Growth
Why Every Law Firm NEEDS to Embrace AI
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Shownotes can be found at https://www.profitwithlaw.com/556.
Your next client will run their whole case through AI before they ever call you. By the time they reach your firm, they already have answers. What they’re deciding is whether they want to work with you.
In this episode, Len Ward and I cover:
Why pay-per-click lead gen is fading, and why your firm’s brand now has to do the selling
What agent-to-agent marketing is, and how it could change the way clients find lawyers by 2027
The two things to set up right now: a data room, and a website chatbot that someone actually…
The skinny
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