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The surge in late-night and why the chicken sandwich wars got spicy
This week on the Extra Serving podcast, a product of Nation’s Restaurant News, NRN editors Holly Petre, Leigh Anne Zinsmeister and Joanna Fantozzi discussed the changing daypart — again.
While there was a steep decline in traffic during the late-night daypart three years ago, several brands have decided to hone in on it over the past few weeks. From White Castle to Chipotle, brands are gearing up for a burst to the late-night segment. Between merch launches and promotions, restaurant brands are itching to bring people back for late-night eats.
The NRN editors also talked about the chicken…
The skinny
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