Latest / The Billionaire Brain® Podcast / Ep174 - Money Scripts and Scaling Strategy

Transcript

Ep174 - Money Scripts and Scaling Strategy · The Billionaire Brain® Podcast

• 0:00
  Welcome
• 0:01
  to
• 0:01
  dawn
• 0:01
  of
• 0:01
  a
• 0:01
  new
• 0:02
  era
• 0:02
  where
• 0:02
  we
• 0:02
  talk
• 0:03
  all
• 0:03
  things
• 0:03
  millionaire
• 0:04
  mindset
• 0:04
  and
• 0:05
  scaling
• 0:05
  strategy
• 0:06
  so
• 0:06
  you
• 0:06
  can
• 0:07
  think,
• 0:07
  feel
• 0:07
  and
• 0:07
  scale
• 0:08
  like
• 0:08
  the
• 0:08
  top
• 0:08
  1%.
• 0:09
  I'm
• 0:10
  Dawn
• 0:10
  McGrewer,
• 0:10
  the
• 0:11
  business
• 0:11
  growth
• 0:11
  coach,
• 0:11
  Forbes
• 0:12
  mentor,
• 0:12
  and
• 0:13
  serial
• 0:13
  entrepreneur.
• 0:14
  Each
• 0:15
  week
• 0:15
  we'll
• 0:15
  ditch
• 0:16
  the
• 0:16
  fluff,
• 0:16
  dive
• 0:17
  into
• 0:17
  the
• 0:17
  neuroscience
• 0:17
  of
• 0:18
  success
• 0:18
  and
• 0:18
  share
• 0:19
  the
• 0:19
  good,
• 0:19
  the
• 0:19
  bad
• 0:19
  and
• 0:20
  the
• 0:20
  ugly
• 0:20
  of
• 0:20
  building
• 0:21
  wealth,
• 0:21
  impact
• 0:22
  and
• 0:22
  freedom.
• 0:23
  If
• 0:23
  you're
• 0:23
  ready
• 0:24
  to
• 0:24
  play
• 0:24
  bigger
• 0:24
  and
• 0:24
  rewrite
• 0:25
  the
• 0:25
  rules
• 0:25
  of
• 0:25
  business,
• 0:26
  you're
• 0:26
  in
• 0:26
  the
• 0:27
  right
• 0:27
  place.
• 0:27
  Let's
• 0:28
  go.
• 0:30
  So
• 0:31
  today
• 0:31
  we're
• 0:31
  diving
• 0:32
  into
• 0:32
  a
• 0:32
  subject
• 0:33
  that
• 0:33
  affects
• 0:34
  every
• 0:35
  business
• 0:35
  owner,
• 0:36
  whether
• 0:36
  you
• 0:36
  realize
• 0:37
  it
• 0:37
  or
• 0:37
  not.
• 0:37
  And
• 0:38
  we're
• 0:38
  going
• 0:38
  to
• 0:38
  be
• 0:38
  talking
• 0:38
  about
• 0:39
  your
• 0:39
  money
• 0:40
  script
• 0:40
  because
• 0:41
  this
• 0:42
  is
• 0:42
  basically
• 0:42
  a
• 0:43
  set
• 0:43
  of
• 0:44
  subconscious
• 0:44
  beliefs
• 0:45
  that
• 0:45
  you
• 0:45
  carry
• 0:46
  about
• 0:46
  money.
• 0:46
  And
• 0:47
  we
• 0:47
  all
• 0:47
  have
• 0:47
  them.
• 0:48
  And
• 0:48
  almost
• 0:49
  always
• 0:51
  these
• 0:51
  are
• 0:51
  shaped
• 0:51
  around
• 0:52
  things
• 0:52
  like
• 0:52
  childhood
• 0:53
  experiences.
• 0:54
  And
• 0:54
  it
• 0:55
  influences
• 0:56
  absolutely
• 0:57
  everything
• 0:58
  in
• 0:58
  your
• 0:58
  business.
• 0:58
  And
• 0:59
  this
• 1:00
  impacts
• 1:00
  things
• 1:00
  like
• 1:01
  your
• 1:01
  pricing
• 1:02
  to
• 1:03
  how
• 1:03
  you
• 1:03
  negotiate,
• 1:04
  to
• 1:04
  whether
• 1:05
  you
• 1:06
  reinvest
• 1:06
  or
• 1:07
  maybe
• 1:07
  hoard
• 1:07
  your
• 1:08
  cash,
• 1:09
  whether
• 1:09
  it
• 1:09
  feels
• 1:10
  safe
• 1:10
  to
• 1:10
  hold
• 1:10
  on
• 1:10
  to
• 1:11
  money
• 1:11
  or
• 1:11
  safe
• 1:12
  to
• 1:12
  spend,
• 1:12
  or
• 1:13
  whether
• 1:13
  you
• 1:13
  have
• 1:14
  bad
• 1:15
  habits
• 1:15
  around
• 1:16
  spending
• 1:16
  money
• 1:17
  or
• 1:17
  saving
• 1:17
  money.
• 1:19
  So
• 1:19
  it's
• 1:19
  an
• 1:19
  important
• 1:20
  one
• 1:20
  to
• 1:20
  explore
• 1:21
  because
• 1:22
  every
• 1:22
  single
• 1:22
  person
• 1:23
  I
• 1:23
  meet
• 1:23
  has
• 1:24
  a
• 1:24
  script,
• 1:25
  but
• 1:26
  to
• 1:26
  varying
• 1:26
  degrees
• 1:27
  whether
• 1:27
  there's
• 1:28
  positive
• 1:28
  and
• 1:29
  negative
• 1:29
  aspects
• 1:30
  to
• 1:30
  it.
• 1:31
  So
• 1:31
  if
• 1:31
  you've
• 1:32
  ever
• 1:32
  wondered,
• 1:33
  for
• 1:33
  instance,
• 1:34
  like
• 1:34
  why
• 1:35
  maybe
• 1:35
  it
• 1:35
  could
• 1:35
  be
• 1:35
  your
• 1:36
  revenue
• 1:36
  plateaus
• 1:37
  or
• 1:37
  why
• 1:38
  you
• 1:38
  keep
• 1:38
  consistently
• 1:40
  undercharging
• 1:41
  or
• 1:41
  over
• 1:41
  delivering
• 1:43
  even
• 1:43
  when
• 1:43
  you
• 1:43
  know
• 1:43
  you're
• 1:44
  worth
• 1:44
  it,
• 1:45
  then
• 1:45
  this
• 1:46
  episode
• 1:47
  100%
• 1:48
  is,
• 1:48
  is
• 1:48
  for
• 1:48
  you
• 1:48
  because
• 1:49
  we're
• 1:49
  going
• 1:49
  to
• 1:49
  be
• 1:49
  exploring
• 1:50
  things
• 1:50
  like
• 1:51
  uncovering
• 1:51
  your
• 1:52
  actual
• 1:52
  money
• 1:52
  script
• 1:53
  and
• 1:53
  understanding
• 1:54
  what
• 1:54
  yours
• 1:54
  is,
• 1:54
  because
• 1:55
  they're
• 1:55
  all
• 1:55
  different
• 1:56
  and
• 1:57
  your
• 1:57
  money
• 1:58
  script
• 1:58
  is
• 1:58
  formed
• 1:59
  early
• 1:59
  on
• 2:00
  and
• 2:00
  you
• 2:01
  know,
• 2:01
  even
• 2:01
  as
• 2:01
  early
• 2:02
  as
• 2:02
  the
• 2:02
  age
• 2:02
  of
• 2:02
  seven,
• 2:03
  we
• 2:03
  form
• 2:03
  our
• 2:04
  conditioning
• 2:04
  around
• 2:05
  what
• 2:05
  our
• 2:05
  belief
• 2:06
  system
• 2:06
  is
• 2:07
  on
• 2:07
  money.
• 2:08
  So
• 2:09
  it
• 2:09
  could
• 2:09
  be
• 2:09
  that,
• 2:10
  you
• 2:10
  know,
• 2:10
  let's
• 2:10
  say,
• 2:10
  for
• 2:11
  instance,
• 2:11
  you've
• 2:11
  grown
• 2:11
  up
• 2:12
  hearing
• 2:12
  things
• 2:12
  like
• 2:13
  a
• 2:13
  common
• 2:14
  one
• 2:14
  is
• 2:15
  money
• 2:15
  doesn't
• 2:15
  grow
• 2:15
  on
• 2:16
  trees,
• 2:16
  or
• 2:17
  we
• 2:17
  can't
• 2:17
  afford
• 2:18
  that,
• 2:18
  or
• 2:19
  could
• 2:20
  be
• 2:20
  the
• 2:20
  opposite,
• 2:20
  we
• 2:21
  always
• 2:21
  find
• 2:22
  the
• 2:22
  money.
• 2:24
  Now,
• 2:24
  even
• 2:24
  if
• 2:24
  you,
• 2:25
  for
• 2:25
  instance,
• 2:26
  consciously
• 2:26
  think
• 2:27
  like
• 2:27
  you've
• 2:28
  moved
• 2:28
  on
• 2:28
  and
• 2:29
  you
• 2:29
  know,
• 2:29
  those
• 2:30
  early
• 2:30
  narratives
• 2:31
  are
• 2:31
  not
• 2:31
  impacting
• 2:32
  you
• 2:32
  because
• 2:33
  you
• 2:33
  know,
• 2:33
  they're
• 2:34
  not
• 2:34
  emotional
• 2:34
  triggers.
• 2:35
  They
• 2:36
  are.
• 2:37
  And
• 2:38
  the
• 2:38
  sooner
• 2:39
  we
• 2:39
  accept
• 2:39
  these,
• 2:39
  the
• 2:40
  better
• 2:40
  because
• 2:40
  we'll
• 2:41
  get
• 2:41
  a
• 2:41
  grasp
• 2:42
  of
• 2:42
  what
• 2:42
  money
• 2:42
  is
• 2:43
  to
• 2:43
  us
• 2:43
  and
• 2:44
  this
• 2:44
  helps
• 2:45
  us
• 2:45
  in
• 2:46
  our
• 2:46
  day
• 2:46
  to
• 2:47
  day
• 2:47
  lives
• 2:47
  and
• 2:47
  also
• 2:48
  obviously
• 2:48
  in
• 2:49
  business
• 2:49
  because
• 2:50
  an
• 2:51
  example
• 2:51
  would
• 2:52
  be
• 2:52
  like,
• 2:52
  let's
• 2:52
  say
• 2:53
  if
• 2:53
  you
• 2:53
  saw
• 2:55
  money
• 2:55
  cause
• 2:56
  arguments,
• 2:57
  you
• 2:57
  might
• 2:58
  now
• 2:59
  avoid
• 3:00
  looking
• 3:00
  at
• 3:00
  your
• 3:00
  numbers,
• 3:01
  you
• 3:01
  might
• 3:01
  bury
• 3:02
  your
• 3:02
  head
• 3:02
  in
• 3:02
  the
• 3:02
  sand.
• 3:03
  And
• 3:04
  things
• 3:04
  like,
• 3:04
  if
• 3:04
  you
• 3:05
  grew
• 3:05
  up
• 3:05
  with
• 3:07
  scarcity,
• 3:08
  you
• 3:08
  might
• 3:08
  sort
• 3:09
  of
• 3:09
  see
• 3:09
  that
• 3:09
  you
• 3:10
  really
• 3:10
  sort
• 3:11
  of
• 3:11
  cling
• 3:11
  on
• 3:11
  to
• 3:12
  cash
• 3:12
  and
• 3:13
  you
• 3:13
  resist
• 3:14
  sort
• 3:14
  of
• 3:15
  investing
• 3:15
  in
• 3:15
  things.
• 3:15
  Even
• 3:16
  if
• 3:16
  things
• 3:17
  could
• 3:17
  be
• 3:17
  like
• 3:17
  multiplying
• 3:19
  your
• 3:19
  revenue
• 3:20
  and
• 3:20
  scaling
• 3:21
  and
• 3:21
  helping
• 3:21
  you
• 3:21
  towards
• 3:22
  a
• 3:22
  bigger
• 3:22
  goal,
• 3:23
  it
• 3:24
  could
• 3:24
  be
• 3:24
  that
• 3:24
  you
• 3:24
  have
• 3:25
  issues
• 3:25
  around
• 3:25
  spending
• 3:26
  or
• 3:26
  saving.
• 3:27
  And
• 3:28
  think
• 3:29
  back
• 3:29
  to
• 3:30
  what
• 3:30
  your
• 3:30
  conditioning
• 3:31
  was
• 3:31
  around
• 3:32
  money
• 3:32
  and
• 3:32
  what
• 3:32
  the
• 3:32
  stories
• 3:33
  were.
• 3:34
  Was
• 3:34
  money
• 3:34
  a
• 3:34
  positive
• 3:35
  thing?
• 3:35
  Was
• 3:36
  money
• 3:36
  something
• 3:37
  that
• 3:38
  was
• 3:38
  with
• 3:38
  scarce?
• 3:39
  Was
• 3:39
  money
• 3:40
  something
• 3:40
  that
• 3:41
  was
• 3:41
  in
• 3:41
  abundance?
• 3:42
  You
• 3:42
  know,
• 3:42
  what
• 3:43
  was
• 3:44
  your
• 3:45
  feeling
• 3:45
  around
• 3:45
  money?
• 3:46
  And
• 3:46
  I
• 3:47
  really
• 3:47
  want
• 3:47
  you
• 3:47
  to
• 3:47
  lean
• 3:47
  into
• 3:48
  what
• 3:48
  you
• 3:49
  think
• 3:49
  and
• 3:49
  you
• 3:50
  feel
• 3:50
  and
• 3:50
  you
• 3:50
  do
• 3:50
  with
• 3:51
  money
• 3:51
  and
• 3:51
  just
• 3:52
  take
• 3:52
  a
• 3:52
  moment
• 3:52
  just
• 3:53
  to
• 3:53
  kind
• 3:53
  of
• 3:53
  like
• 3:53
  hold
• 3:54
  that
• 3:54
  thought
• 3:54
  or
• 3:54
  jot
• 3:55
  it
• 3:55
  down.
• 3:55
  Like,
• 3:56
  what
• 3:56
  do
• 3:56
  you
• 3:57
  feel
• 3:57
  about
• 3:57
  money?
• 3:57
  Is
• 3:58
  money
• 3:58
  a
• 3:58
  positive?
• 3:58
  Do
• 3:59
  you
• 3:59
  enjoy
• 3:59
  money?
• 4:00
  Do
• 4:00
  you
• 4:00
  like
• 4:00
  talking
• 4:00
  about
• 4:01
  money?
• 4:01
  Are
• 4:01
  you
• 4:02
  scared
• 4:02
  about
• 4:02
  talking
• 4:02
  about
• 4:03
  money?
• 4:03
  Do
• 4:03
  you.
• 4:04
  You
• 4:04
  feel
• 4:04
  money
• 4:04
  is
• 4:04
  a
• 4:05
  bad
• 4:05
  topic
• 4:05
  to
• 4:06
  talk
• 4:06
  about?
• 4:07
  And
• 4:07
  this
• 4:08
  is
• 4:08
  all
• 4:08
  about
• 4:08
  kind
• 4:08
  of
• 4:08
  the
• 4:09
  first
• 4:09
  step,
• 4:09
  because
• 4:09
  the
• 4:10
  first
• 4:10
  step
• 4:10
  is
• 4:10
  awareness
• 4:11
  and
• 4:12
  really
• 4:12
  tuning
• 4:12
  into
• 4:13
  what
• 4:13
  our
• 4:13
  script
• 4:13
  is.
• 4:14
  So
• 4:15
  write
• 4:15
  down,
• 4:16
  like,
• 4:16
  every
• 4:16
  aspect
• 4:17
  of
• 4:17
  what
• 4:17
  you
• 4:17
  remember
• 4:18
  or
• 4:18
  what
• 4:18
  you're
• 4:19
  hearing
• 4:19
  or
• 4:19
  what
• 4:20
  you
• 4:20
  observed
• 4:20
  when
• 4:21
  you
• 4:21
  were
• 4:21
  growing
• 4:21
  up,
• 4:22
  and
• 4:22
  then
• 4:23
  notice
• 4:23
  patterns
• 4:24
  that
• 4:24
  you
• 4:24
  might
• 4:25
  have
• 4:25
  and
• 4:26
  think
• 4:26
  really,
• 4:27
  like,
• 4:27
  deeply
• 4:27
  about.
• 4:28
  Are
• 4:29
  these
• 4:29
  patterns
• 4:30
  fear
• 4:31
  based
• 4:31
  on
• 4:32
  or
• 4:32
  opportunity
• 4:33
  based,
• 4:34
  or
• 4:34
  do
• 4:34
  you
• 4:34
  have,
• 4:34
  like
• 4:35
  a
• 4:35
  mixed
• 4:35
  feeling
• 4:35
  around
• 4:36
  money?
• 4:37
  And
• 4:37
  then
• 4:38
  part
• 4:38
  two
• 4:38
  of
• 4:39
  this
• 4:39
  is
• 4:40
  leaning
• 4:40
  into
• 4:41
  kind
• 4:41
  of
• 4:41
  recognizing
• 4:42
  what
• 4:42
  abundance
• 4:43
  is
• 4:43
  versus
• 4:44
  scarcity
• 4:45
  and
• 4:45
  scarcity
• 4:46
  patterns.
• 4:47
  Because
• 4:48
  once
• 4:48
  you
• 4:49
  know
• 4:49
  your
• 4:49
  script,
• 4:50
  you
• 4:50
  can
• 4:51
  start
• 4:51
  to
• 4:51
  spot
• 4:52
  and
• 4:52
  start
• 4:53
  to
• 4:53
  see
• 4:53
  how
• 4:53
  things
• 4:53
  play
• 4:54
  out,
• 4:54
  especially
• 4:54
  in
• 4:55
  your
• 4:55
  life
• 4:55
  and
• 4:55
  business.
• 4:56
  And
• 4:56
  you
• 4:56
  see
• 4:56
  these
• 4:57
  as
• 4:57
  signals,
• 4:58
  and
• 4:58
  you
• 4:58
  can
• 4:59
  start
• 4:59
  then
• 4:59
  to
• 5:00
  challenge
• 5:00
  if
• 5:01
  you
• 5:01
  need
• 5:01
  to,
• 5:01
  or
• 5:02
  mitigate
• 5:03
  or
• 5:03
  navigate
• 5:04
  past
• 5:04
  them.
• 5:05
  So
• 5:05
  what
• 5:05
  we're
• 5:06
  trying
• 5:06
  to
• 5:06
  understand
• 5:06
  here
• 5:07
  is
• 5:07
  like,
• 5:07
  what
• 5:08
  do
• 5:08
  you
• 5:08
  really
• 5:08
  think
• 5:09
  about
• 5:09
  money?
• 5:09
  So
• 5:10
  once
• 5:11
  you
• 5:11
  know
• 5:11
  your
• 5:11
  script,
• 5:11
  you
• 5:12
  start
• 5:12
  to
• 5:12
  understand,
• 5:13
  well,
• 5:14
  these
• 5:14
  are
• 5:14
  the
• 5:14
  things
• 5:14
  that
• 5:14
  I
• 5:15
  need
• 5:15
  to
• 5:15
  do.
• 5:15
  And
• 5:16
  because
• 5:16
  money
• 5:16
  means
• 5:17
  this,
• 5:17
  this
• 5:18
  is
• 5:18
  what
• 5:18
  I
• 5:18
  have
• 5:18
  to
• 5:18
  be
• 5:18
  consciously
• 5:19
  aware
• 5:19
  of.
• 5:20
  So
• 5:21
  things
• 5:21
  like
• 5:21
  scarcity
• 5:22
  patterns,
• 5:23
  what
• 5:23
  I
• 5:23
  want
• 5:23
  to
• 5:23
  give
• 5:23
  you
• 5:23
  is
• 5:24
  an
• 5:24
  idea
• 5:24
  of,
• 5:24
  like,
• 5:24
  what
• 5:24
  you're
• 5:25
  looking
• 5:25
  out
• 5:25
  for.
• 5:25
  Because
• 5:26
  if
• 5:26
  you.
• 5:26
  If
• 5:26
  we've
• 5:26
  been
• 5:27
  living
• 5:27
  in
• 5:27
  our
• 5:27
  subconscious
• 5:28
  with
• 5:28
  our
• 5:28
  money
• 5:28
  script,
• 5:29
  it's
• 5:29
  something
• 5:29
  that
• 5:29
  is
• 5:29
  ingrained.
• 5:30
  It's
• 5:30
  something
• 5:30
  that
• 5:31
  we're
• 5:31
  not
• 5:31
  seeing
• 5:31
  or
• 5:31
  noticing
• 5:32
  every
• 5:32
  day.
• 5:33
  What
• 5:33
  we're
• 5:33
  trying
• 5:34
  to
• 5:34
  do
• 5:34
  is
• 5:34
  just
• 5:35
  kind
• 5:35
  of
• 5:35
  flag
• 5:35
  these
• 5:36
  to
• 5:36
  your
• 5:36
  reticular,
• 5:37
  activating
• 5:37
  system
• 5:38
  to
• 5:38
  go,
• 5:38
  okay,
• 5:39
  this
• 5:39
  is
• 5:40
  something
• 5:40
  that
• 5:40
  I
• 5:40
  need
• 5:40
  to
• 5:41
  be
• 5:41
  aware
• 5:41
  of.
• 5:42
  Am
• 5:42
  I
• 5:42
  doing
• 5:43
  these
• 5:43
  things?
• 5:43
  So
• 5:44
  it
• 5:44
  could
• 5:44
  be
• 5:45
  underpricing
• 5:46
  your
• 5:46
  offers
• 5:47
  or
• 5:47
  I
• 5:48
  mentioned
• 5:48
  before,
• 5:49
  a
• 5:49
  common
• 5:50
  one
• 5:50
  is
• 5:51
  over
• 5:52
  delivering
• 5:53
  to
• 5:53
  justify
• 5:54
  your
• 5:54
  fee.
• 5:55
  I
• 5:55
  see
• 5:55
  this
• 5:55
  so
• 5:55
  much
• 5:56
  in
• 5:56
  business.
• 5:56
  And
• 5:56
  the
• 5:57
  thing
• 5:57
  is,
• 5:57
  is
• 5:57
  that
• 5:58
  people
• 5:58
  often
• 5:58
  come
• 5:59
  at
• 5:59
  pricing
• 6:00
  where
• 6:00
  they're
• 6:00
  like,
• 6:01
  what
• 6:01
  will
• 6:01
  someone
• 6:01
  pay?
• 6:02
  Not
• 6:03
  what
• 6:03
  is
• 6:03
  the
• 6:03
  thing
• 6:04
  I'm
• 6:04
  giving
• 6:04
  them
• 6:05
  actually
• 6:05
  worth.
• 6:06
  So
• 6:07
  it
• 6:07
  could
• 6:07
  be
• 6:07
  down
• 6:07
  to
• 6:08
  things
• 6:08
  like
• 6:09
  you
• 6:09
  could
• 6:09
  be
• 6:09
  feeling
• 6:10
  guilty
• 6:10
  about
• 6:10
  charging
• 6:11
  more,
• 6:11
  you
• 6:12
  could
• 6:13
  have
• 6:13
  feelings
• 6:14
  about
• 6:15
  keeping
• 6:15
  your
• 6:15
  offers
• 6:16
  small
• 6:16
  to
• 6:17
  play
• 6:17
  safe,
• 6:17
  so
• 6:18
  keeping
• 6:19
  everything
• 6:19
  like
• 6:19
  a
• 6:19
  nominal
• 6:20
  pricing.
• 6:21
  Whereas
• 6:22
  when
• 6:22
  we
• 6:22
  lean
• 6:22
  into
• 6:23
  abundance
• 6:23
  patterns,
• 6:24
  the
• 6:24
  things
• 6:24
  that
• 6:24
  we're
• 6:25
  looking
• 6:25
  at
• 6:25
  here
• 6:25
  is
• 6:25
  it
• 6:26
  could
• 6:26
  be
• 6:26
  things
• 6:26
  like
• 6:27
  pricing
• 6:28
  for
• 6:28
  profit,
• 6:28
  not
• 6:29
  just
• 6:29
  survival.
• 6:30
  It
• 6:30
  could
• 6:30
  be
• 6:31
  investing
• 6:31
  in
• 6:32
  mentorship
• 6:33
  systems
• 6:33
  and
• 6:33
  visibility.
• 6:35
  It
• 6:36
  could
• 6:36
  be
• 6:36
  things
• 6:36
  like
• 6:37
  seeing
• 6:37
  money
• 6:37
  as
• 6:38
  a,
• 6:38
  as
• 6:38
  a
• 6:38
  tool
• 6:39
  and
• 6:39
  not
• 6:39
  a
• 6:39
  trophy.
• 6:40
  So
• 6:41
  what
• 6:41
  we
• 6:41
  want
• 6:41
  to
• 6:41
  do
• 6:41
  is
• 6:42
  really
• 6:42
  kind
• 6:42
  of
• 6:42
  understand
• 6:43
  that
• 6:44
  the
• 6:44
  danger,
• 6:45
  the
• 6:45
  scarcity
• 6:46
  thinking
• 6:47
  and
• 6:48
  the
• 6:48
  abundance
• 6:49
  thinking,
• 6:49
  what
• 6:49
  we're
• 6:49
  looking
• 6:50
  for
• 6:50
  is
• 6:50
  like
• 6:53
  scarcity
• 6:53
  thinking
• 6:54
  can
• 6:54
  feel
• 6:54
  kind
• 6:55
  of
• 6:55
  like
• 6:56
  responsible,
• 6:57
  like,
• 6:57
  oh,
• 6:57
  well,
• 6:57
  I'm,
• 6:58
  I'm
• 6:58
  being
• 6:58
  proactive
• 6:59
  with
• 6:59
  my
• 6:59
  money
• 7:00
  and
• 7:00
  you
• 7:00
  might
• 7:00
  think,
• 7:01
  well,
• 7:01
  you
• 7:01
  know,
• 7:01
  I'm
• 7:02
  just
• 7:02
  being
• 7:02
  careful.
• 7:02
  But
• 7:03
  often
• 7:03
  what's
• 7:04
  happening
• 7:05
  is
• 7:05
  it's
• 7:05
  actually
• 7:06
  slowing
• 7:06
  your
• 7:06
  growth
• 7:07
  down.
• 7:08
  So
• 7:09
  our
• 7:09
  brain,
• 7:10
  our
• 7:10
  amygdala
• 7:11
  has
• 7:11
  kicked
• 7:11
  in
• 7:11
  and
• 7:12
  our
• 7:12
  amygdala
• 7:13
  has
• 7:13
  gone.
• 7:13
  I'm
• 7:14
  not
• 7:14
  sure
• 7:14
  about
• 7:14
  this
• 7:15
  situation.
• 7:15
  So
• 7:16
  this
• 7:16
  feels
• 7:16
  a
• 7:16
  bit
• 7:16
  dangerous.
• 7:17
  So
• 7:18
  let's
• 7:18
  keep
• 7:18
  hold
• 7:18
  of
• 7:19
  this,
• 7:19
  let's
• 7:19
  not
• 7:20
  spend.
• 7:20
  And
• 7:21
  what
• 7:21
  happens
• 7:21
  is,
• 7:21
  is
• 7:21
  you
• 7:22
  could
• 7:22
  be
• 7:22
  missing
• 7:22
  out
• 7:22
  on
• 7:23
  really
• 7:23
  vital
• 7:23
  opportunities.
• 7:25
  So
• 7:25
  again
• 7:26
  with
• 7:26
  the
• 7:26
  abundance,
• 7:27
  I
• 7:27
  want
• 7:27
  you
• 7:27
  to
• 7:27
  switch
• 7:27
  on
• 7:28
  and
• 7:28
  be
• 7:28
  aware
• 7:28
  of
• 7:29
  like,
• 7:30
  you
• 7:30
  know,
• 7:31
  how
• 7:31
  open
• 7:32
  you
• 7:32
  are
• 7:32
  to
• 7:32
  it
• 7:33
  and,
• 7:33
  and
• 7:33
  what
• 7:33
  abundance
• 7:34
  means
• 7:34
  and
• 7:35
  feels
• 7:35
  to
• 7:35
  you.
• 7:36
  So
• 7:37
  the
• 7:37
  last
• 7:37
  piece
• 7:38
  here
• 7:38
  is
• 7:39
  all
• 7:39
  about
• 7:40
  rewriting
• 7:41
  your
• 7:41
  money
• 7:42
  identity.
• 7:42
  And
• 7:42
  just
• 7:43
  like
• 7:43
  your
• 7:43
  own
• 7:43
  identity,
• 7:44
  we
• 7:44
  have
• 7:45
  to
• 7:45
  understand
• 7:45
  what
• 7:45
  mean
• 7:46
  money
• 7:46
  means
• 7:46
  to
• 7:46
  you.
• 7:48
  So
• 7:48
  truthfully,
• 7:49
  this
• 7:49
  is
• 7:49
  when
• 7:50
  the
• 7:50
  magic
• 7:50
  happens
• 7:51
  when
• 7:51
  you
• 7:51
  intentionally
• 7:52
  start
• 7:53
  rewriting
• 7:53
  your
• 7:54
  money
• 7:54
  script.
• 7:55
  And
• 7:56
  this
• 7:56
  is
• 7:57
  basically,
• 7:57
  it's
• 7:58
  a,
• 7:58
  it's
• 7:58
  a
• 7:58
  three
• 7:58
  step
• 7:58
  process.
• 7:59
  I
• 7:59
  work
• 7:59
  with
• 8:00
  clients
• 8:00
  on
• 8:00
  this
• 8:01
  all
• 8:01
  of
• 8:01
  the
• 8:01
  time.
• 8:02
  It's
• 8:02
  a
• 8:02
  game
• 8:02
  changer.
• 8:03
  Because
• 8:04
  with
• 8:05
  money,
• 8:05
  money
• 8:06
  is
• 8:07
  confidence,
• 8:08
  money
• 8:08
  is
• 8:08
  certainty,
• 8:09
  money
• 8:10
  is
• 8:10
  power,
• 8:11
  money
• 8:11
  is
• 8:11
  a
• 8:12
  lot
• 8:12
  of
• 8:12
  things.
• 8:12
  But
• 8:13
  ultimately,
• 8:14
  you
• 8:14
  know,
• 8:14
  if
• 8:15
  you're
• 8:15
  running
• 8:15
  a
• 8:15
  business,
• 8:16
  money
• 8:16
  shouldn't
• 8:17
  be
• 8:17
  a
• 8:17
  topic
• 8:18
  that
• 8:18
  we're
• 8:18
  ever
• 8:18
  frightened
• 8:19
  or
• 8:19
  fearful
• 8:20
  of
• 8:20
  talking
• 8:20
  about.
• 8:20
  Money
• 8:21
  is
• 8:21
  a
• 8:21
  good
• 8:21
  thing.
• 8:22
  And
• 8:22
  you
• 8:22
  know,
• 8:23
  money
• 8:23
  can
• 8:23
  have
• 8:24
  great
• 8:25
  uses
• 8:25
  and
• 8:25
  it
• 8:26
  can
• 8:26
  have
• 8:26
  great
• 8:26
  impact
• 8:27
  and
• 8:27
  great,
• 8:28
  great
• 8:28
  transformation
• 8:29
  and
• 8:29
  it
• 8:30
  can
• 8:30
  do
• 8:30
  really
• 8:30
  good
• 8:31
  things
• 8:31
  in
• 8:31
  the
• 8:31
  world.
• 8:32
  So
• 8:33
  if
• 8:33
  you
• 8:33
  do
• 8:33
  have
• 8:34
  a
• 8:34
  perspective
• 8:34
  around
• 8:35
  money,
• 8:35
  try
• 8:35
  and
• 8:35
  rewrite
• 8:36
  the
• 8:36
  narrative
• 8:36
  and
• 8:37
  you
• 8:37
  know,
• 8:37
  write
• 8:38
  down
• 8:38
  all
• 8:38
  the
• 8:38
  good
• 8:38
  things
• 8:39
  and
• 8:39
  that
• 8:39
  money
• 8:39
  can
• 8:40
  bring.
• 8:41
  Now
• 8:41
  money
• 8:42
  isn't
• 8:42
  always,
• 8:43
  obviously,
• 8:43
  you
• 8:44
  know,
• 8:44
  the,
• 8:44
  the
• 8:44
  end
• 8:45
  goal
• 8:45
  There
• 8:45
  are
• 8:45
  far
• 8:46
  bigger
• 8:46
  things
• 8:46
  in
• 8:47
  our
• 8:47
  mission
• 8:47
  and
• 8:47
  vision
• 8:47
  above
• 8:48
  money,
• 8:48
  but
• 8:49
  it
• 8:49
  certainly
• 8:50
  plays
• 8:50
  an
• 8:50
  important
• 8:51
  part.
• 8:52
  Now,
• 8:52
  the
• 8:52
  first
• 8:53
  thing
• 8:53
  that
• 8:53
  I
• 8:53
  want
• 8:53
  to
• 8:54
  look
• 8:54
  at
• 8:54
  step
• 8:54
  one
• 8:55
  is
• 8:55
  the
• 8:56
  identity
• 8:56
  upgrade.
• 8:57
  And
• 8:57
  this
• 8:57
  is,
• 8:58
  for
• 8:58
  example,
• 9:00
  changing
• 9:00
  things
• 9:01
  like
• 9:01
  money
• 9:01
  is
• 9:01
  hard
• 9:02
  to
• 9:02
  make
• 9:02
  to,
• 9:03
  money
• 9:03
  flows
• 9:04
  to
• 9:04
  me
• 9:04
  through
• 9:05
  value
• 9:05
  I
• 9:06
  create.
• 9:08
  So
• 9:08
  writing
• 9:09
  down
• 9:10
  the
• 9:10
  scarcity
• 9:11
  statement
• 9:11
  and
• 9:12
  replacing
• 9:12
  it
• 9:13
  with
• 9:13
  abundance.
• 9:14
  The
• 9:15
  second
• 9:15
  one
• 9:16
  is
• 9:16
  around
• 9:17
  align,
• 9:18
  well,
• 9:18
  aligning
• 9:19
  your
• 9:19
  actions
• 9:20
  and
• 9:21
  really
• 9:21
  kind
• 9:21
  of
• 9:21
  leaning
• 9:22
  into
• 9:23
  your
• 9:23
  new
• 9:24
  money
• 9:24
  narrative.
• 9:25
  So
• 9:25
  if
• 9:25
  you
• 9:26
  believe
• 9:26
  things
• 9:26
  like
• 9:27
  money
• 9:27
  flows
• 9:28
  through
• 9:28
  value,
• 9:30
  do
• 9:30
  things
• 9:30
  like
• 9:30
  raise
• 9:31
  your
• 9:31
  rates,
• 9:32
  it
• 9:32
  could
• 9:32
  be
• 9:33
  that
• 9:33
  you
• 9:33
  create
• 9:33
  a
• 9:33
  premium
• 9:34
  offer
• 9:34
  or
• 9:35
  start
• 9:35
  positioning
• 9:36
  yourself
• 9:38
  for
• 9:39
  like
• 9:39
  higher
• 9:39
  value
• 9:39
  clients.
• 9:40
  I
• 9:40
  mean,
• 9:40
  there's
• 9:41
  so
• 9:41
  many
• 9:41
  different
• 9:41
  things
• 9:42
  that
• 9:42
  you
• 9:42
  can
• 9:42
  do.
• 9:43
  And
• 9:44
  if
• 9:45
  you
• 9:45
  do
• 9:45
  think
• 9:45
  you're
• 9:45
  over
• 9:46
  delivering,
• 9:46
  set
• 9:47
  some
• 9:47
  new
• 9:47
  boundaries.
• 9:49
  So
• 9:49
  the
• 9:50
  third
• 9:50
  one
• 9:50
  is
• 9:51
  again,
• 9:51
  as
• 9:52
  with
• 9:52
  everything,
• 9:52
  it's
• 9:53
  the
• 9:53
  reinforcement
• 9:54
  and
• 9:54
  daily
• 9:54
  reinforcement
• 9:55
  being
• 9:55
  consistent
• 9:56
  around
• 9:57
  this
• 9:57
  new
• 9:57
  narrative.
• 9:58
  So
• 9:58
  this
• 9:59
  is
• 9:59
  where
• 9:59
  the
• 10:00
  neuroscience
• 10:01
  really
• 10:01
  kind
• 10:01
  of
• 10:01
  comes
• 10:02
  into
• 10:02
  play
• 10:02
  because
• 10:03
  what
• 10:03
  you're
• 10:03
  doing
• 10:04
  is,
• 10:04
  is
• 10:04
  reconditioning
• 10:05
  your
• 10:06
  brain
• 10:06
  with
• 10:07
  repetition.
• 10:08
  And
• 10:10
  if
• 10:10
  you
• 10:10
  say
• 10:10
  it,
• 10:11
  write
• 10:11
  it,
• 10:11
  you're
• 10:12
  living
• 10:12
  it.
• 10:12
  And
• 10:13
  these
• 10:13
  three
• 10:13
  statements
• 10:14
  are
• 10:15
  very
• 10:15
  powerful
• 10:16
  because
• 10:17
  we
• 10:17
  lean
• 10:17
  into
• 10:18
  this.
• 10:19
  So
• 10:19
  remember,
• 10:19
  say
• 10:20
  it,
• 10:20
  write
• 10:20
  it,
• 10:21
  live
• 10:21
  it,
• 10:22
  and
• 10:22
  get
• 10:23
  clarity
• 10:23
  around
• 10:23
  it
• 10:24
  and
• 10:24
  say
• 10:24
  it
• 10:25
  every
• 10:25
  day.
• 10:25
  So
• 10:26
  you
• 10:26
  know,
• 10:26
  when
• 10:26
  money
• 10:28
  is
• 10:28
  something
• 10:28
  that
• 10:29
  is
• 10:29
  seen
• 10:29
  as
• 10:29
  powerful
• 10:30
  in
• 10:30
  your
• 10:30
  life
• 10:30
  and
• 10:31
  when
• 10:31
  money
• 10:32
  is,
• 10:33
  you
• 10:33
  know,
• 10:34
  seen
• 10:34
  as
• 10:34
  something
• 10:35
  that
• 10:35
  can
• 10:36
  lead
• 10:36
  to
• 10:36
  bigger
• 10:37
  things
• 10:37
  that
• 10:37
  can
• 10:37
  aid
• 10:38
  in
• 10:38
  your
• 10:39
  higher
• 10:39
  mission
• 10:39
  and
• 10:40
  vision,
• 10:41
  we
• 10:41
  start
• 10:41
  to
• 10:42
  then
• 10:42
  be
• 10:42
  on
• 10:43
  the
• 10:43
  lookout
• 10:43
  for
• 10:44
  positive
• 10:44
  money
• 10:44
  opportunities.
• 10:45
  So
• 10:46
  when
• 10:46
  your
• 10:46
  money
• 10:46
  identity
• 10:47
  is
• 10:47
  rooted
• 10:48
  in
• 10:48
  things
• 10:48
  like
• 10:48
  abundance
• 10:49
  and,
• 10:50
  and
• 10:50
  self
• 10:50
  worth,
• 10:51
  your
• 10:52
  strategy
• 10:53
  naturally
• 10:54
  sort
• 10:54
  of
• 10:54
  shifts.
• 10:55
  So
• 10:55
  you,
• 10:55
  you
• 10:55
  stop
• 10:56
  kind
• 10:56
  of
• 10:56
  leaning
• 10:56
  into
• 10:57
  things
• 10:57
  like
• 10:58
  discounting
• 10:59
  your
• 10:59
  expertise
• 11:00
  or
• 11:01
  your
• 11:01
  business
• 11:02
  model
• 11:03
  becomes
• 11:03
  like
• 11:03
  scalable
• 11:04
  because
• 11:05
  you're
• 11:05
  not
• 11:05
  self
• 11:06
  sabotaging
• 11:07
  the
• 11:07
  elements
• 11:07
  of
• 11:07
  it.
• 11:08
  You
• 11:09
  start
• 11:09
  to
• 11:09
  really
• 11:10
  think
• 11:10
  and
• 11:11
  feel
• 11:11
  and
• 11:12
  your
• 11:12
  actions
• 11:12
  become
• 11:13
  different,
• 11:13
  your
• 11:13
  do
• 11:14
  becomes
• 11:14
  different
• 11:15
  because
• 11:16
  you
• 11:16
  see
• 11:16
  a
• 11:17
  whole
• 11:17
  different
• 11:17
  world
• 11:17
  in
• 11:18
  a
• 11:18
  different
• 11:18
  perspective.
• 11:19
  Your
• 11:19
  lens
• 11:19
  has
• 11:19
  changed.
• 11:20
  And
• 11:21
  what
• 11:21
  we've
• 11:21
  done
• 11:21
  is
• 11:21
  we've
• 11:22
  focused
• 11:22
  in
• 11:23
  on
• 11:25
  the
• 11:25
  abundance,
• 11:25
  the,
• 11:25
  the
• 11:26
  manifesting
• 11:26
  and
• 11:26
  the
• 11:27
  attraction
• 11:27
  of
• 11:28
  wealth
• 11:28
  and
• 11:29
  repositioning
• 11:30
  wealth
• 11:30
  as
• 11:30
  a
• 11:30
  positive
• 11:31
  in
• 11:31
  your
• 11:31
  mind.
• 11:32
  So
• 11:33
  here's
• 11:33
  the
• 11:33
  challenge.
• 11:34
  You
• 11:34
  know,
• 11:34
  for
• 11:35
  instance,
• 11:35
  like
• 11:36
  this
• 11:36
  week
• 11:36
  or
• 11:37
  as
• 11:37
  soon
• 11:37
  as
• 11:37
  you
• 11:37
  finish
• 11:38
  the
• 11:38
  podcast,
• 11:40
  once
• 11:40
  you've
• 11:40
  uncovered
• 11:41
  what
• 11:41
  your
• 11:41
  original
• 11:42
  money
• 11:42
  script
• 11:42
  is,
• 11:43
  you
• 11:43
  know,
• 11:44
  and
• 11:44
  we're
• 11:44
  spotting
• 11:45
  like
• 11:45
  maybe
• 11:46
  where
• 11:47
  scarcity
• 11:47
  is
• 11:48
  still
• 11:48
  running
• 11:50
  and
• 11:50
  it's
• 11:50
  running
• 11:51
  the
• 11:51
  show
• 11:51
  ultimately.
• 11:52
  And
• 11:52
  then
• 11:53
  we
• 11:53
  start
• 11:53
  to
• 11:53
  lean
• 11:53
  into
• 11:54
  your
• 11:54
  new
• 11:54
  money
• 11:55
  identity,
• 11:56
  you'll
• 11:56
  start
• 11:56
  to
• 11:57
  see
• 11:57
  shifts.
• 11:57
  And
• 11:57
  these
• 11:58
  are
• 11:58
  things
• 11:58
  that,
• 11:58
  because
• 11:59
  we've
• 11:59
  just
• 11:59
  created
• 12:00
  this
• 12:00
  as
• 12:01
  a
• 12:01
  conscious
• 12:01
  conditioning
• 12:02
  process,
• 12:03
  doing
• 12:03
  these
• 12:03
  three
• 12:03
  Practices.
• 12:05
  We're
• 12:05
  making
• 12:06
  a
• 12:07
  different
• 12:08
  view,
• 12:08
  a
• 12:08
  different
• 12:09
  belief
• 12:09
  system.
• 12:10
  And
• 12:10
  belief
• 12:11
  systems
• 12:11
  are
• 12:11
  very
• 12:12
  powerful
• 12:12
  because
• 12:12
  they
• 12:13
  sit
• 12:13
  in
• 12:13
  our
• 12:13
  core
• 12:13
  and
• 12:14
  they're
• 12:14
  something
• 12:14
  that
• 12:14
  we
• 12:14
  refer
• 12:15
  to
• 12:15
  on
• 12:15
  a
• 12:15
  daily
• 12:16
  basis.
• 12:17
  Because
• 12:17
  scaling
• 12:17
  isn't
• 12:18
  just
• 12:18
  about,
• 12:18
  you
• 12:19
  know,
• 12:19
  getting
• 12:19
  a
• 12:19
  better
• 12:20
  strategy,
• 12:20
  it's
• 12:22
  it's
• 12:22
  about
• 12:22
  upgrading
• 12:23
  the
• 12:23
  identity
• 12:25
  that
• 12:25
  executes
• 12:26
  it.
• 12:26
  And
• 12:27
  this
• 12:27
  is
• 12:27
  really
• 12:27
  where
• 12:28
  the
• 12:28
  power
• 12:28
  is
• 12:28
  going
• 12:29
  to
• 12:29
  be.
• 12:30
  Because
• 12:30
  if
• 12:30
  you
• 12:30
  want
• 12:30
  more
• 12:31
  money,
• 12:32
  you
• 12:33
  just
• 12:33
  need
• 12:33
  to,
• 12:34
  to
• 12:34
  rewrite
• 12:35
  the
• 12:35
  script.
• 12:35
  You
• 12:36
  know,
• 12:36
  one
• 12:36
  thing
• 12:36
  that
• 12:37
  we
• 12:37
  probably
• 12:37
  didn't
• 12:38
  know
• 12:38
  before
• 12:39
  we
• 12:39
  consciously
• 12:40
  lent
• 12:40
  into
• 12:40
  this
• 12:41
  is
• 12:41
  what
• 12:41
  our
• 12:41
  actual
• 12:42
  money
• 12:42
  script
• 12:42
  was.
• 12:43
  I've
• 12:43
  worked
• 12:44
  with
• 12:44
  many
• 12:44
  clients
• 12:45
  who
• 12:45
  have
• 12:46
  scaled
• 12:46
  their
• 12:46
  businesses
• 12:47
  and
• 12:48
  even
• 12:48
  up
• 12:48
  to
• 12:49
  sort
• 12:49
  of
• 12:49
  eight,
• 12:50
  nine
• 12:50
  figure
• 12:50
  businesses
• 12:52
  and
• 12:52
  they
• 12:52
  still
• 12:53
  haven't
• 12:53
  lent
• 12:54
  into
• 12:55
  their
• 12:55
  money
• 12:55
  script.
• 12:56
  And
• 12:56
  even
• 12:57
  at
• 12:57
  that
• 12:57
  level
• 12:57
  of
• 12:58
  success,
• 12:59
  there
• 12:59
  are
• 12:59
  challenges
• 13:00
  around
• 13:00
  money.
• 13:01
  So
• 13:01
  whatever
• 13:02
  age
• 13:03
  stage,
• 13:03
  part
• 13:04
  of
• 13:04
  your
• 13:04
  business
• 13:04
  journey
• 13:05
  that
• 13:05
  you're
• 13:05
  in,
• 13:05
  it
• 13:06
  doesn't
• 13:06
  matter.
• 13:06
  We
• 13:07
  have
• 13:07
  to
• 13:07
  understand
• 13:08
  where
• 13:08
  our
• 13:08
  money
• 13:08
  script
• 13:09
  is
• 13:09
  now
• 13:09
  because
• 13:10
  one
• 13:10
  thing
• 13:10
  that
• 13:10
  can
• 13:10
  happen
• 13:10
  is
• 13:11
  it
• 13:11
  can
• 13:11
  shift.
• 13:11
  And
• 13:12
  although
• 13:12
  we
• 13:12
  establish
• 13:13
  these
• 13:13
  beliefs
• 13:13
  in
• 13:14
  childhood,
• 13:15
  we'll
• 13:15
  re
• 13:15
  establish
• 13:16
  some
• 13:16
  beliefs
• 13:17
  as
• 13:17
  we
• 13:17
  go
• 13:18
  on
• 13:18
  and
• 13:18
  we'll
• 13:18
  inherit
• 13:19
  new
• 13:19
  ones.
• 13:20
  So
• 13:20
  even
• 13:20
  if
• 13:20
  we've
• 13:21
  fine
• 13:21
  tuned
• 13:22
  it
• 13:22
  years
• 13:22
  ago
• 13:22
  or
• 13:23
  fine
• 13:23
  tuned
• 13:23
  it
• 13:23
  this
• 13:24
  week,
• 13:24
  it
• 13:25
  is
• 13:25
  something
• 13:25
  that
• 13:26
  will
• 13:26
  need
• 13:27
  a
• 13:28
  constant
• 13:28
  addressing.
• 13:29
  Where
• 13:30
  we
• 13:30
  start
• 13:30
  to
• 13:31
  think
• 13:31
  about,
• 13:31
  well,
• 13:32
  are
• 13:32
  we
• 13:33
  spending
• 13:34
  in
• 13:34
  the
• 13:34
  right
• 13:34
  way?
• 13:35
  Are
• 13:35
  we,
• 13:35
  or
• 13:36
  are
• 13:36
  we
• 13:36
  attaching
• 13:37
  emotions
• 13:37
  around
• 13:38
  spending?
• 13:40
  Are
• 13:40
  we
• 13:40
  spending
• 13:41
  to
• 13:41
  make
• 13:41
  ourselves
• 13:42
  feel
• 13:42
  better?
• 13:42
  You
• 13:43
  know,
• 13:43
  so
• 13:44
  one
• 13:44
  thing
• 13:44
  that
• 13:44
  I
• 13:45
  always
• 13:45
  encourage
• 13:46
  people
• 13:46
  to
• 13:46
  do
• 13:46
  in
• 13:47
  any
• 13:47
  activity
• 13:48
  is
• 13:48
  that
• 13:48
  when
• 13:49
  you
• 13:49
  spot
• 13:49
  patterns,
• 13:50
  just
• 13:50
  jot
• 13:51
  them
• 13:51
  down
• 13:51
  in
• 13:51
  your
• 13:51
  phone
• 13:52
  and
• 13:52
  just
• 13:53
  reflect
• 13:53
  on
• 13:53
  them.
• 13:53
  It
• 13:53
  could
• 13:54
  be
• 13:54
  like
• 13:54
  once
• 13:54
  a
• 13:55
  month,
• 13:55
  once
• 13:55
  a
• 13:55
  quarter,
• 13:56
  and
• 13:56
  just
• 13:56
  look
• 13:57
  at
• 13:57
  what
• 13:57
  patterns
• 13:57
  maybe
• 13:58
  have
• 13:58
  reformed
• 14:00
  or
• 14:00
  formed
• 14:01
  as
• 14:01
  a
• 14:01
  result
• 14:01
  of
• 14:01
  your
• 14:02
  new
• 14:02
  narrative.
• 14:02
  It
• 14:02
  could
• 14:03
  be
• 14:03
  that
• 14:03
  you've
• 14:03
  got
• 14:03
  an
• 14:03
  array
• 14:04
  of
• 14:04
  positive
• 14:04
  ones,
• 14:05
  but,
• 14:05
  but
• 14:05
  there
• 14:06
  is
• 14:06
  always
• 14:06
  opportunity
• 14:07
  there
• 14:07
  to
• 14:08
  attract
• 14:08
  negative
• 14:10
  patterns
• 14:11
  and
• 14:11
  this
• 14:11
  could
• 14:11
  be
• 14:12
  something
• 14:12
  through
• 14:13
  losing
• 14:14
  a
• 14:14
  client,
• 14:15
  having
• 14:15
  a
• 14:15
  business
• 14:16
  trauma,
• 14:16
  anything
• 14:17
  like
• 14:17
  that
• 14:17
  can,
• 14:18
  can
• 14:18
  sort
• 14:19
  of
• 14:19
  really
• 14:20
  tilt
• 14:20
  where
• 14:21
  you,
• 14:21
  your,
• 14:21
  your
• 14:22
  perception
• 14:22
  is
• 14:22
  around
• 14:23
  money
• 14:23
  and
• 14:24
  it
• 14:24
  can
• 14:24
  skew
• 14:24
  your
• 14:25
  feeling.
• 14:25
  So
• 14:26
  sometimes
• 14:26
  it
• 14:26
  just
• 14:26
  takes
• 14:27
  a
• 14:27
  little
• 14:27
  micro
• 14:28
  shift
• 14:28
  to
• 14:28
  get
• 14:28
  it
• 14:28
  back
• 14:28
  on
• 14:29
  track.
• 14:30
  So
• 14:30
  I
• 14:30
  hope
• 14:30
  you
• 14:31
  enjoyed
• 14:31
  this
• 14:32
  episode
• 14:33
  and
• 14:33
  again,
• 14:33
  I
• 14:33
  would
• 14:33
  love
• 14:34
  to
• 14:34
  know
• 14:34
  more
• 14:34
  about
• 14:34
  what
• 14:35
  you
• 14:35
  found
• 14:35
  out
• 14:35
  about
• 14:36
  your
• 14:36
  money
• 14:36
  Pat.
• 14:37
  If
• 14:38
  you'd
• 14:38
  like
• 14:38
  to
• 14:38
  know
• 14:39
  more
• 14:39
  and
• 14:40
  learn
• 14:40
  more,
• 14:41
  please
• 14:41
  comment
• 14:42
  the
• 14:42
  word
• 14:43
  audio
• 14:44
  and
• 14:44
  I'll
• 14:45
  send
• 14:45
  you
• 14:45
  a
• 14:45
  copy
• 14:46
  of
• 14:46
  my
• 14:46
  seven
• 14:46
  day
• 14:47
  audio
• 14:47
  activation
• 14:48
  series.
• 14:50
  These
• 14:50
  seven
• 14:50
  day
• 14:51
  audios
• 14:51
  are
• 14:52
  really
• 14:52
  short,
• 14:52
  really
• 14:52
  bite
• 14:53
  size.
• 14:53
  You
• 14:53
  can
• 14:53
  literally
• 14:54
  put
• 14:54
  me
• 14:54
  in
• 14:54
  your
• 14:54
  pocket,
• 14:54
  take
• 14:55
  me
• 14:55
  anywhere
• 14:56
  and
• 14:56
  listen
• 14:56
  to
• 14:56
  them.
• 14:57
  But
• 14:58
  the
• 14:58
  whole
• 14:58
  series
• 14:59
  is
• 14:59
  about
• 15:00
  rewiring
• 15:01
  your
• 15:01
  brain
• 15:01
  and
• 15:02
  really
• 15:02
  reconditioning
• 15:03
  your
• 15:03
  thoughts
• 15:04
  about
• 15:04
  money
• 15:05
  into,
• 15:05
  in
• 15:05
  particular
• 15:06
  around
• 15:06
  scaling
• 15:06
  and
• 15:07
  scaling
• 15:07
  your
• 15:07
  business
• 15:08
  to
• 15:08
  100k
• 15:09
  months
• 15:09
  and
• 15:09
  beyond
• 15:10
  what
• 15:10
  that
• 15:10
  means
• 15:11
  and
• 15:11
  what
• 15:11
  you
• 15:12
  think
• 15:12
  and
• 15:12
  what
• 15:12
  you're
• 15:13
  feeling
• 15:13
  and
• 15:13
  what
• 15:14
  you're
• 15:14
  doing
• 15:14
  around
• 15:15
  that.
• 15:16
  So
• 15:16
  again,
• 15:17
  please
• 15:17
  feel
• 15:18
  free
• 15:18
  to
• 15:18
  follow
• 15:18
  me
• 15:18
  on
• 15:19
  social
• 15:19
  media.
• 15:19
  Remember
• 15:20
  to
• 15:20
  comment
• 15:20
  the
• 15:21
  word
• 15:21
  audio
• 15:21
  and
• 15:22
  I'll
• 15:22
  send
• 15:22
  the
• 15:22
  activation
• 15:23
  straight
• 15:23
  to
• 15:23
  you.