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Latest / Business of Tech: Daily MSP News & IT Services Analysis

Usage, Not Compliance: The New Benchmark for MSP Value in AI Tool Adoption

A structural shift is occurring as employees and customers increasingly bypass sanctioned IT systems in favor of faster, unsanctioned "shadow" tools that offer comparable or "good enough" functionality with less friction. This shift is highlighted through evidence from Gartner, SparkToro, Microsoft, and reports from Altran Digital Business, which collectively show sanctioned internal and customer-facing systems losing relevance as users opt for alternative solutions that optimize convenience and efficiency over formal governance.

The most consequential development referenced is Microsoft’s…

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