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Joseph Pine on the Transformation Economy: Don’t Just Serve Customers—Transform Them (#067)
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In this conversation with Swami, B. Joseph Pine II explains the shift from the Experience Economy to the Transformation Economy, where the real value lies in helping customers become who they aspire to be. From “time well spent” to “time well invested,” he unpacks why outcomes matter more than effort, why customers themselves become the product, and how companies must rethink pricing, purpose, and value creation.
If the future of business is about enabling change—not just delivering services—this episode will fundamentally change how you think about…
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