Turning Customer Success Into a Revenue Engine w/ Kelly Ross & Steve Popp

Building Your Sales Engine · Jul 9, 2026 · 46m

Customer success is the new revenue engine — Mark McGraw, Kelly Ross, and Steve Popp unpack how to turn CS teams into commercially-minded contributors without losing trust, identity, or the client relationship. Customer success teams are being asked to drive revenue — and CROs are making it the #1 priority for 2026. In this episode of Building Your Sales Engine, host Mark McGraw sits down with Kelly Ross and Steve Popp to unpack the trend of turning CS, account management, and client success roles into revenue contributors responsible for renewals, expansion, upsells, and cross-sells. The…