Inside Rivian’s Strategy to Survive a Hostile EV Market
Kara talks with Rivian founder and CEO RJ Scaringe at a tense time for electric vehicles: domestic sales have cooled, federal EV tax credits are gone, and tariffs are raising costs across supply chains. Rivian’s premium R1S SUV and R1T pickup helped establish the brand — the R1S is now the best-selling premium electric SUV in the country — but the company is still losing money. The R2, Rivian’s midsize SUV will hit showrooms this year, and Scaringe says it will be “an inflection point for us as a business.”
Kara presses him on how to win buyers cross-shopping hybrids and gas vehicles, and…
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