Russ Merbeth, Franchise Consultant & Principal at Bandera Advisors | Navigating the Franchise World
In this episode of Reframe First, Oleksij Rak talks with Russ Merbeth, founder and CEO of Bandera Advisors and franchise consultant at FranChoice. Russ spent over 30 years as a lawyer and lobbyist in Washington, DC before making the leap into franchising — first as an owner of two Alloy Personal Training locations, then as a full-time franchise consultant. They dig into how to choose the right franchise, what first-time franchisee candidates get wrong, how to read an FDD, and why the human element in matchmaking still can't be replaced by AI. They also explore hidden franchise sectors like…
The skinny
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