Latest / Brian Thomas / Tech Friday w/ Dave Hatter - Sponsored by Intrust IT - 5/22/2026

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Tech Friday w/ Dave Hatter - Sponsored by Intrust IT - 5/22/2026 · Brian Thomas

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Speaker 1: It's six thirty, It's Friday. It's appointment listening time every
0:05
Speaker 1: week Tech Friday with Dave hat Or from Interest. It
0:08
Speaker 1: who sponsors this awesome segment. Interest dot Com a sponsor,
0:12
Speaker 1: and yet they're providing such an amazing value to the
0:15
Speaker 1: listening audience. Welcome back, Dave had it from Interest. I.
0:17
Speaker 1: According to Business Curl, you guys are business Curry, you
0:20
Speaker 1: guys are the best in the business when it comes
0:21
Speaker 1: to helping businesses with their computer needs. And I know
0:24
Speaker 1: you've been at this for multiple years. Welcome back. It's
0:27
Speaker 1: great to have you on the show.
0:29
Speaker 2: Always my pleasure. Brind Yeah, Intrust has been at it
0:31
Speaker 2: for more than thirty and so have I. So yeah,
0:34
Speaker 2: a long time.
0:35
Speaker 1: That's amazing. Dave, thirty years in the business. I bet
0:39
Speaker 1: you remember programming in DOSS, don't you.
0:42
Speaker 2: I remember Doss very well. Yeah, we could talk about
0:45
Speaker 2: some Doss commands if you want batch files. Yeah.
0:48
Speaker 1: I used to know how to. I used to know
0:50
Speaker 1: how to work at DOS and it all disappeared on
0:52
Speaker 1: me when we had well, I guess the various forms
0:56
Speaker 1: of Microsoft and Apple coming out. Yeah, taking the place
1:03
Speaker 1: of your own programming.
1:04
Speaker 2: Been around for a long time.
1:06
Speaker 1: Well topic, you know, first out of the gay topic,
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Speaker 1: something you are regularly talking about, maybe not as directly
1:12
Speaker 1: as I'm going to unstated, there is no free when
1:16
Speaker 1: it comes to really anything, and that stands also for
1:19
Speaker 1: the case of Gmail.
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Speaker 2: Yeah, Brian, this is the topic you and I have
1:24
Speaker 2: talked about, sort of indirectly many times. There is nothing free, right.
1:28
Speaker 2: Data centers cost money, servers cost money, firewalls cost money,
1:33
Speaker 2: programmers cost money, electricity costs money. All the infrastructure that
1:37
Speaker 2: it takes to build these platforms, apps, et cetera run
1:41
Speaker 2: them to provide services to you all cost money, substantial
1:44
Speaker 2: money as a matter of fact, And I think people
1:48
Speaker 2: lose sight of the fact that these companies that are
1:51
Speaker 2: building these things fill in the blank meta alphabet the
1:55
Speaker 2: parent company of Google, et cetera. They're not building this
1:57
Speaker 2: stuff for free, right. They're not doing this out of
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Speaker 2: the goodness to their heart. They're building it because they
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Speaker 2: monetize your data. It's called surveillance capitalism. I did not
2:07
Speaker 2: coin that term, although I wish I would have, because
2:09
Speaker 2: it really accurately describes where we're at. And ultimately, you know,
2:14
Speaker 2: if you're not paying with money, you're paying with data.
2:16
Speaker 2: You are the product, not the customer. So Forbes had
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Speaker 2: this piece which I thought was very interesting. And the
2:22
Speaker 2: research is actually based on research from a company called Proton,
2:27
Speaker 2: which is who I use for my personal mail, VPN
2:30
Speaker 2: and various other things. Proton's based out of Switzerland. It's interesting,
2:37
Speaker 2: but for full transparency, right, this is Proton's analysis of
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Speaker 2: what what Google ultimately Alphabet, their parent company, can make
2:47
Speaker 2: off a quote free unquote Gmail account. And as you
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Speaker 2: read through this, right, they say what advertisers pay to
2:56
Speaker 2: reach users. Google has a price for use as the
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Speaker 2: company behind Gmail. We found it Proton analyzed over now
3:03
Speaker 2: I'm quoting directly from this Forbes article fifty four thousand
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Speaker 2: demographic profiles using twenty twenty five ad auction data to
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Speaker 2: estimate what advertisers pay to reach different types of Americans.
3:14
Speaker 2: The price point difference is stark, while the average eser
3:17
Speaker 2: generates about one thousand, six hundred and five dollars a
3:20
Speaker 2: year in advertising value. And I just want to stop
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Speaker 2: there for a second. You can use other so called
3:26
Speaker 2: free services, or you can pay a nominal fee generally
3:29
Speaker 2: less than what you would pay for a couple of
3:32
Speaker 2: Starbucks a month, to have a private service that isn't
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Speaker 2: using your data and selling your data this way. So
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Speaker 2: the average user generates sixteen hundred and five dollars a year.
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Speaker 2: If you're thirty five to forty four years of age,
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Speaker 2: living in Bozeman, without kids, and using a desktop so
3:48
Speaker 2: you're not using Gmail on your phone, you're using a
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Speaker 2: desktop computer, that figure service is seventeen nine and twenty
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Speaker 2: nine dollars and thirty cents. So explain that.
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Speaker 1: Explain that the dollar figure relative to who's getting it
4:03
Speaker 1: and how it's generated. Because I'm a little confused, Dave.
4:06
Speaker 2: Well, I think what they're trying to say is that
4:09
Speaker 2: if you're in that particular age range thirty five to
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Speaker 2: forty four and apparently in Bozeman, Montana, and you're using
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Speaker 2: a desktop computer, you are a highly targeted demographic. You
4:19
Speaker 2: must have money and spend money, and thus to advertisers,
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Speaker 2: they are targeting you so that the amount of money
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Speaker 2: the alphabet can charge those advertisers to get to you,
4:30
Speaker 2: to send you the personalized ads and so forth that
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Speaker 2: they're able to do because they're reading your email, they're
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Speaker 2: reading everything that's going through. I mean, here's the bottom
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Speaker 2: line right now, and again this is not just an
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Speaker 2: alphabet slash Google specific thing. If your data is going
4:46
Speaker 2: through one of these services, Facebook, whomever, right, they are
4:50
Speaker 2: capturing data about you. So if you're a Gmail user,
4:53
Speaker 2: especially if you have the Gmail app installed, you know,
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Speaker 2: they're not only able to read whatever is in your email,
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Speaker 2: they're potentially collecting other We talk about apps all the time,
5:01
Speaker 2: you know, Brian, all the other information that they can
5:04
Speaker 2: potentially collect because you sign off on it when you
5:06
Speaker 2: sign the terms of service and the privacy policy buy
5:09
Speaker 2: installing the app. So they're able to collect all this
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Speaker 2: data which they use to build very grand your profiles
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Speaker 2: about you, and then you know, use that to give
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Speaker 2: to advertisers so they can give you very personalized ads.
5:21
Speaker 2: So advertisers are willing to pay big bucks to get
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Speaker 2: to these people because they apparently know I'm speculating here,
5:30
Speaker 2: just based on that much larger number. I mean, that's
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Speaker 2: you know, many many times larger than the average sixteen
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Speaker 2: hundred and five dollars. Those are people that have money
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Speaker 2: and spend it. Right then they say, here at the
5:40
Speaker 2: other end of the scale, an eighteen year old to
5:42
Speaker 2: twenty four year old father in Fort Smith, Arkansas, using
5:44
Speaker 2: an Android phone and making low value searches generates thirty
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Speaker 2: one dollars and five cents. Stud It's five hundred and
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Speaker 2: seventy seven times difference between two people using the same
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Speaker 2: free service.
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Speaker 1: But they want the ones with buying power. They don't
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Speaker 1: want the chaff. They just want the wheat.
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Speaker 2: That's exactly right now. Later in this article, and I'll
6:02
Speaker 2: post this, people should go see for themselves. They put
6:04
Speaker 2: together an infographic that just shows you some additional high
6:07
Speaker 2: level data. I mean, this goes into some more data. Right,
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Speaker 2: seven hundred and sixty dollars is the median annual ad
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Speaker 2: value seventeen nine twenty nine. That the value for the
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Speaker 2: Bozeman person. Then they're going to say top ten percent
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Speaker 2: of profiles are heavy desktop users. They generate forty three
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Speaker 2: percent of all advertiser value. So what that's telling me
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Speaker 2: is people using a computer, a full blown computer, not
6:29
Speaker 2: a phone, are more valuable to advertisers. They spend more
6:32
Speaker 2: money than someone using like an Android phone. And then
6:35
Speaker 2: they say here over a dec over a decade, the
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Speaker 2: average American represents roughly sixteen thousand, fifty dollars inn add value.
6:43
Speaker 2: The most monetized profiles approach one hundred and eighty thousand dollars,
6:47
Speaker 2: you know. And again it's got a lot more detailing here,
6:49
Speaker 2: But the bottom line is, and the point I'm trying
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Speaker 2: to make is surveillance capitalism drives all this stuff. Facebook
6:55
Speaker 2: is not free, TikTok is not free. Gmail is not free.
6:58
Speaker 2: If you're not paying for it, you are the product,
7:00
Speaker 2: not the customer. That's not necessarily bad or nefarious. That's
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Speaker 2: just the trade off you're making. And I would encourage
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Speaker 2: people to find more privacy oriented services where your data
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Speaker 2: is less likely to be used this way, even if
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Speaker 2: you have to spend a little money on it.
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Speaker 1: Yes, don't use Goog Google. I do believe you've or
7:16
Speaker 1: any alphabet product. You've admonished my listening audience many times
7:19
Speaker 1: in the past over that don't go away. We got
7:21
Speaker 1: to talk about doctor Ai Chatbott apparently don't use that.
7:25
Speaker 1: It's wrong anyway. More with tech Friday's Dave hat Or
7:27
Speaker 1: after I mentioned Memorial Day coming to a Gate of
7:29
Speaker 1: Heaven cemetery a solemn occasion, Memorial Day. So this Monday,
7:33
Speaker 1: join Gate of Heaven for a mean station sixty one.
7:37
Speaker 1: If you give out KCD talk station, it's tech Friday
7:40
Speaker 1: with Dave Hatter, brought to you by intrust it find
7:43
Speaker 1: online at an interest it dot com. I just have
7:46
Speaker 1: to observe. Is it an interesting? The climate change hok
7:48
Speaker 1: has completely disappeared because we need data centers. So yeah,
7:52
Speaker 1: that disappeared. We all noticed that. Sorry, Dave. It's hilarious,
7:57
Speaker 1: just proving me right after all these years I've been
7:59
Speaker 1: waiting for them. In time, we all woke up to
8:01
Speaker 1: the reality that no carbon dioxide is not going to
8:03
Speaker 1: kill us. But you're going to get the answer wrong.
8:06
Speaker 1: If he is doctor AI Chatbot, Is that what we're
8:08
Speaker 1: talking about?
8:09
Speaker 2: That is what we're talking about. But if I could
8:11
Speaker 2: interject real quickly, I want to give kudos to Ohio.
8:15
Speaker 2: I know we've talked about this a little bit before.
8:17
Speaker 2: You guys really are leading in a lot of ways
8:19
Speaker 2: in cybersecurity, and I especially want to thank Secretary of
8:22
Speaker 2: State Franklerose. They've invited me back. This will be the
8:26
Speaker 2: fourth time now I've gone somewhere in Ohio. We've been
8:28
Speaker 2: to Toledo, We've been going to Dayton, We've been to Columbus,
8:31
Speaker 2: We've been to Cincinnati to do free cybersecurity seminars for
8:36
Speaker 2: small business. It's called are You Cyber Safe? Cybersecurity Basics
8:39
Speaker 2: for Small Business. The next one is next next Thursday,
8:43
Speaker 2: May twenty eight in Dayton on Campus up there. If
8:46
Speaker 2: you just look up Ohio Secretary of State Franklerose, you'll
8:48
Speaker 2: find it online. I've been promoting it in my social media.
8:52
Speaker 2: It's basically a four hour seminar, different speakers talking about
8:56
Speaker 2: topic scured for small business because obviously small business is
8:59
Speaker 2: to back but that makes America work, and they are
9:02
Speaker 2: frequently Microsoft just said small businesses are four x more
9:05
Speaker 2: likely Brian, to be the victim of a cyber attack.
9:08
Speaker 2: So are you cyber Safe? Next Thursday, Free Secretary of
9:11
Speaker 2: State Frank LeRose. This AI chatbot thing, this is my
9:15
Speaker 2: problem with so much of this stuff, Brian. So what
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Speaker 2: this article says is in a lab, under lab conditions,
9:22
Speaker 2: with experts using these tools that know how to do
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Speaker 2: the right prompting and so forth, their diagnoses are as
9:28
Speaker 2: much as ninety percent accurate. Okay, okay. But out in
9:33
Speaker 2: the real world, where people are using these tools themselves,
9:36
Speaker 2: they have to enter their own prompts, the accuracy drops
9:39
Speaker 2: to thirty five percent, and you know that could be
9:43
Speaker 2: you know, it doesn't really get into too much detail
9:45
Speaker 2: about that as much as just that. My concern with
9:49
Speaker 2: all of this is, you know, if you don't know
9:51
Speaker 2: how to ask the right question, you're not going to
9:53
Speaker 2: get the right answer.
9:54
Speaker 1: Garbage in, garbage out right.
9:55
Speaker 2: Yeah, that's exactly right. And you've got to remember everything
9:59
Speaker 2: you're putting into these things. If you're talking about sensitive
10:01
Speaker 2: medical conditions you have or think you have, who knows
10:04
Speaker 2: where that data is going, right? Who knows how that
10:07
Speaker 2: might be used against you? So I would encourage people
10:09
Speaker 2: to think long and hard about how they use these tools.
10:12
Speaker 2: But this goes on to say multiple studies tested major
10:14
Speaker 2: AI models, including CHAT, GPT, Claude, Gemini, Grock, and others,
10:20
Speaker 2: when given partial medical information the way real conversations unfold,
10:24
Speaker 2: these systems crashed harder than a Windows ninety five computer
10:26
Speaker 2: trying to run Cyberpunk twenty twenty seven. Real humor from
10:29
Speaker 2: the writer there is actually, yeah, if you're a nerd
10:32
Speaker 2: like me, that is actually kind of funny. But they say,
10:36
Speaker 2: you know, these models are great at naming a final
10:38
Speaker 2: diagnosis once the date is complete, but they struggle at
10:40
Speaker 2: open and at start. That's precisely when you're most likely
10:44
Speaker 2: to consult ai when symptoms are vague and you're fishing
10:46
Speaker 2: for answers. So you know, if you're using these tools
10:49
Speaker 2: in this way, you might want to rethink that or
10:51
Speaker 2: at least do your own research A so you can
10:54
Speaker 2: ask better questions and then b verify the information you're getting.
10:58
Speaker 2: And I would also encourage folks to consider the sensitive
11:01
Speaker 2: information that you're putting in these things and how again
11:04
Speaker 2: where it's going, how it could be used, and how
11:06
Speaker 2: you may ultimately not appreciate that because they're not bound
11:09
Speaker 2: by hippo, they have no legal requirement to protect your data.
11:13
Speaker 1: Of course, not right, So you're the one going out
11:16
Speaker 1: into the wilderness asking out loud questions basically when you're
11:19
Speaker 1: doing these types of searches. So I think you give
11:21
Speaker 1: up any expectation of privacy since you're going out into
11:24
Speaker 1: the world with your open question.
11:26
Speaker 2: Yes, I agree wholeheartedly. And again just so folks, if
11:30
Speaker 2: you think you're going to get good medical advice using
11:33
Speaker 2: these things, understand what this study and others have shown
11:38
Speaker 2: and proceed carefully.
11:41
Speaker 1: All right, Well, way, mo I saw this article and
11:45
Speaker 1: immediately thought of you ud see the talk station. It's Friday,
11:47
Speaker 1: the happy one to you. It's Dave Hatter's segment intrust
11:50
Speaker 1: dot com for all the help you need for your
11:52
Speaker 1: business computer needs. I love that you're dealing with this
11:55
Speaker 1: story here, Dave Haddick, because I thought it was really comical.
11:57
Speaker 1: Although if you just kind of step back from the
11:59
Speaker 1: com many of it, it illustrates your point about how
12:02
Speaker 1: this can be really frightening. What happened with the WAIM taxis.
12:07
Speaker 2: Yeah, this is interesting. So you know, we've heard a
12:10
Speaker 2: lot lately about autonomous vehicles, self driving, all that sort
12:14
Speaker 2: of thing. Right, It's gotten as AI has gotten a
12:17
Speaker 2: lot more prominent and a lot more press. The idea
12:20
Speaker 2: of self driving vehicles has become a lot more popular,
12:23
Speaker 2: a lot again, a lot more press. But we've seen
12:26
Speaker 2: that these things don't always work as they intend. There
12:29
Speaker 2: have been stories in the past where in some areas
12:32
Speaker 2: where people don't like these things, they'll run up and
12:34
Speaker 2: throw an orange cone on the hood, and then it
12:37
Speaker 2: just stops because it doesn't know what to do. It
12:39
Speaker 2: thinks there's construction or something. So this is not the
12:43
Speaker 2: first time you've seen this kind of story. And I've
12:46
Speaker 2: said for a long time, Brian, you know, I'm not
12:48
Speaker 2: necessarily against this stuff, I can tell you I would
12:51
Speaker 2: love I don't really like to drive that much, okay,
12:56
Speaker 2: because frankly, yeah, I'm one of them. Because frankly, you know,
13:00
Speaker 2: it takes your attention. You have to focus on what
13:02
Speaker 2: you're doing. Not everyone is as as kind and considerate
13:06
Speaker 2: as they could be out on the road as I'm
13:08
Speaker 2: sure you know.
13:09
Speaker 1: I love the So those people make driving interesting. It's
13:12
Speaker 1: makes it more for a more difficult chess game.
13:15
Speaker 2: You know. If I could get in my vehicle and
13:17
Speaker 2: it would just take me where I want to go
13:19
Speaker 2: and I could do something else, I would love that.
13:21
Speaker 2: But but as a guy who spent most of his career,
13:25
Speaker 2: most of the almost thirty years doing this writing software,
13:29
Speaker 2: I know how it works. I know human beings made
13:32
Speaker 2: all this stuff. Still it's full of bugs, we hear,
13:34
Speaker 2: you know, we've heard about all these vulnerabilities now found
13:36
Speaker 2: by AI. I'm not going to trust it. Plus again,
13:39
Speaker 2: what is the decision making process? Sure, I'm sure you've
13:42
Speaker 2: seen the old idea of Okay, if you're in some
13:45
Speaker 2: sort of self driving vehicle and the choices run over
13:49
Speaker 2: a baby and a baby stroller or drive you off
13:52
Speaker 2: a cliff, what's it going to do right right. So, yeah,
13:56
Speaker 2: I won't be writing any fully autonomous vehicles anytime soon,
14:00
Speaker 2: simply because I don't trust the software. That's the bottom
14:03
Speaker 2: line that said this story here, This one was written
14:07
Speaker 2: up in car scoops. Apparently as many as fifty way
14:11
Speaker 2: Mo taxis entered a cul de sac in one hour.
14:15
Speaker 2: They were just sort of roaming around. No one seems
14:17
Speaker 2: to really know exactly what was going on here. Obviously
14:22
Speaker 2: the neighbors did not appreciate this. And then there's video
14:24
Speaker 2: of this out.
14:25
Speaker 1: Yeah, the image of it. These are empty cars. There's
14:27
Speaker 1: no driver in any of them anyway, and so they're
14:29
Speaker 1: just kind of driving around your neighborhood, like reconnoitering the
14:32
Speaker 1: place for some crime they intend to commit or something.
14:36
Speaker 2: That's that's an interesting thought there. Yeah, you can if
14:40
Speaker 2: you go look up this story. Are you just search
14:42
Speaker 2: for this again? Like from apparently channel two WSBTV, empty
14:47
Speaker 2: waymos invade Atlanta neighborhood Circle cul de sect for hours, right,
14:51
Speaker 2: so you can you can go watch the video of this. So,
14:53
Speaker 2: in a statement to Road and Track, Waymo said it
14:55
Speaker 2: has addressed the strange routing behavior of its autonomous vehicles
14:58
Speaker 2: in Atlanta though it didn't specify, cause, yeah, it gives you
15:02
Speaker 2: this sort of standard corporate promides here about we're committed
15:05
Speaker 2: to being good neighbors and that sort of thing. But
15:08
Speaker 2: you know, if you think about it, right, So, according
15:10
Speaker 2: to one resident who spoke with WSBTV, as many as
15:13
Speaker 2: fifty way mow Robe attacks, he's drove around the call
15:15
Speaker 2: to Sack between six am and seven pm earlier this week.
15:18
Speaker 2: The extra traffic is a nuisance, but locals say the
15:21
Speaker 2: bigger issue is a safety risk given the children of
15:23
Speaker 2: pets lived nearby. Not to mention, you know, what does
15:26
Speaker 2: this do for you trying to get in and out
15:28
Speaker 2: of the neighborhood and just the sort of weird creepy factor.
15:31
Speaker 2: I mean, imagine if you looked out and there were
15:34
Speaker 2: suddenly and these cars, from what I've seen at least
15:37
Speaker 2: in this neighborhood all basically look the same. You know,
15:39
Speaker 2: they're covered with sensors and so forth, which make this possible.
15:42
Speaker 2: You know, if you just looked out and suddenly all
15:44
Speaker 2: these things were driving around in your neighborhood, it would
15:47
Speaker 2: be it would be unsettling to me at least. So absolutely, yeah.
15:52
Speaker 1: And the answer to your question, does the baby get
15:54
Speaker 1: run over, or do you drive off a cliff. It
15:57
Speaker 1: depends on who's in the wrong. If you're having to
15:59
Speaker 1: make that decision without the use of artificial intelligence or
16:02
Speaker 1: some you know, automated system. If you're in the road,
16:05
Speaker 1: you are exercising, you're driving appropriately within the confines of
16:09
Speaker 1: the law, then the baby gets the bad news. But
16:12
Speaker 1: if you're driving erratically, you're drunk, you're impaired, the baby's
16:15
Speaker 1: in the right and it is on the sidewalk, then
16:17
Speaker 1: you have to take the bad news. Isn't that how
16:20
Speaker 1: that all works out, Dave.
16:22
Speaker 2: Well, you would think, and plus Brian, then what is
16:25
Speaker 2: the legal accountability here? You know, all as far back
16:27
Speaker 2: as like nineteen seventy nine, there's a one of those
16:30
Speaker 2: old school slides if you remember, where you'd like write
16:32
Speaker 2: on the transparency and put it on the overhead projector Yeah,
16:36
Speaker 2: that's old guys like us we know about those things,
16:39
Speaker 2: the overhead projectors and the transparencies. But there's an old
16:41
Speaker 2: slide that keeps showing up allegedly from IBM that basically
16:47
Speaker 2: says something to the effect I'm paraphrasing. You know, computers
16:50
Speaker 2: can't make decisions, management decisions because there's no accountability. Now.
16:54
Speaker 2: You know, obviously, if one of these cars injures someone
16:58
Speaker 2: kills someone, weimo's going to get dude. But again, who
17:01
Speaker 2: is ultimately accountable here? Since there's no driver in the
17:04
Speaker 2: car is autonomous? This, in my mind, is going to
17:08
Speaker 2: continue to raise lots of interesting legal questions as this
17:10
Speaker 2: technology progresses, and I guess we'll see where it all goes.
17:14
Speaker 1: And ethical ones. And congratulations Dave Hadder because of your knowledge,
17:18
Speaker 1: your wisdom, and your wonderful stories that relate to so
17:21
Speaker 1: much more than just the individual subject matter. This is
17:24
Speaker 1: what the nineteenth most popular tech show in the country podcast.
17:28
Speaker 2: According to Million Podcasts, It is Brian, but obviously couldn't
17:31
Speaker 2: do it without you and Jim.
17:33
Speaker 1: Hey man, I'm a facilitator. Shit you, I listen to
17:35
Speaker 1: minimize my performance here because all I'm doing is giving
17:38
Speaker 1: you an opportunity to enlighten all of us and me.
17:40
Speaker 1: But Joe Strekker said he will take credit tech Friday,
17:43
Speaker 1: Dave Hatter interest it dot com and to get his
17:45
Speaker 1: substack and all the articles he refers to and more
17:47
Speaker 1: throughout the week. Follow Dave. Just pull up LinkedIn dot
17:52
Speaker 1: com search for Dave Hatter and you'll, most assuredly will
17:54
Speaker 1: find him and all of the information that goes along
17:56
Speaker 1: with him. Dave Hatter, thank you so much for your
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Speaker 1: company sponsoring the segment and helping us oute each and
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Speaker 1: every week, and I will look forward to next Friday
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Speaker 1: and another edition of the program