71. Sam Scales: Scaling autonomous farming down under
How do you sell a brand new concept to some of the sharpest farmers and business people in Australia? What is the killer sales strategy? Is autonomy a barrier to adoption or do farmers need to think about things at a system level? This week Kit and Ray are joined by Sam Scales, product specialist at Landpower in Australia,. Sam is pioneering the sale of Agxeed robots in Australia. Sam has a fascinating background going from an apprenticeship to Masters degree from Harper Adams alongside a wealth of experience from roles at Hawk Plant Hire, Railability and JCB. Sam explains how a chance call…
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