How NAIAD Irrigation Books 4,500 Jobs a Season w/ GM Jeff Soch
This week on Trades Talk, Justin White sits down with Jeff Soch, General Manager of NAIAD Irrigation, to break down how a seasonal irrigation company scaled from a small operation into a multi million dollar service machine powered by software, systems, and disciplined execution.
From starting in disaster restoration at age twelve to leading one of Canada’s most systemized irrigation businesses, Jeff shares how technology, certifications, and simple but repeatable processes became the backbone of their growth. This episode is a masterclass in operational clarity, field accountability, and…
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