Product Recommendations and Personalization Before the First Click with Sidd Motwani of Malachyte
Sidd Motwani, co-founder and CEO of Malachyte, on real-time personalization that starts before the first click. Malachyte builds a user vector, a numerical representation of each shopper's intent and preference, with no third-party cookies, no purchase history, and no sign-in required. Sidd and his co-founder built the user vector platform at Spotify, where it powers most of the application across music, podcasts, and audiobooks.
In this conversation:
What a user vector is and why it works cold, with no data about the shopper
Personalizing from the referrer, device, time of day, and location…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.