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How HiBob Built HR Software Without a Traditional Sales Team
In this episode of Startup Stories, Lucas and Luna explore how HiBob, the HR platform behind the modern workforce, grew to a $4.5 billion valuation without a conventional sales force. They break down the 'product-led growth' playbook, the decision to let employees choose their own software, and why the mid-market focus beat enterprise giants. Along the way, they touch on the early bet on a remote-first culture, the viral moment with Bob the dog, and the metrics that convinced investors. If you've ever wondered how a startup thrives without cold calls, this episode unpacks the…
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