Latest / Retail Media Breakfast Club
Ace Hardware's RMN Upfront Home Run
Last Thursday, Ace Hardware took over Wrigley Field in Chicago for the first upfront from Redvest Media, its roughly year-old retail media network. I wasn’t there myself, so I called my friend Tom Limongello, host of The Middlemen Podcast, who was on the ground. I wanted to know what was happening beyond the press releases: who Ace put on stage, what the retailer was really trying to communicate, and what advertisers were saying afterwards.
We dig into what Ace’s executive lineup reveals about the growing integration of retail media with the broader business, why audience innovation and…
The skinny
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