PlanetOne’s Ted Schuman on Leveraging Data to Enhance the Human Experience
Ted Schuman, founder and CEO of PlanetOne, joins Channelnomics’ Changing Channels host Larry Walsh to discuss how vendors can better leverage data to improve customer experience and communication across the channel.
It’s easy to say we’re living in the data age, and that data is the new fuel of the business engine, but it’s a lot harder to execute on that vision than it seems. Big Data remains one of the biggest challenges many companies face as they seek to collect, manage, normalize, and analyze it to create single points of truth.
Technology vendors are increasingly adopting data-centric…
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