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How Howard Schultz Built Starbucks Third Place Culture
In this episode of The CEO Diary, Lucas and Luna explore how Howard Schultz transformed Starbucks from a small Seattle coffee bean store into a global cultural phenomenon by creating a 'third place' between work and home. They focus on the pivotal 1987 acquisition of Starbucks by Schultz, his insistence on employee health insurance for part-time workers, and how that bet on people drove customer loyalty and massive growth. Specific numbers include the 1987 expansion from 11 stores to over 28,000 today, and the $4 billion annual cost of benefits that Schultz argued was a competitive…
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