Plan for Momentum Before It Happens (Russ Rieger of Not Dead Yet Media)
Music executive and Not Dead Yet Media founder Russ Rieger has worked with artists including The Replacements, Cyndi Lauper, Prong, Modern English, and The Prodigy. We discuss building diehard local fan bases, finding creative ways to break through, and creating sustainable careers without chasing short-term attention.
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