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Taking Crypto Mainstream with Nostalgia & Creative Marketing | Dakota Campbell, Collector Crypt
On today's Talking Tokens, Jacquelyn sits down with Dakota Campbell, Head of Marketing at Collector Crypt, the platform that generated $165 million in volume in April alone by putting trading cards and physical collectibles onchain with Solana.
Dakota explains the resurgence of physical collecting is what's actually pulling people toward digital ownership, and why Solana's low fees were the thing that finally made tokenizing a five-dollar card make sense after years of the idea being cost-prohibitive on Ethereum.
He also dives into how he thinks about marketing to everyday collectors vs…
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