Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
From Ai4: Dataiku CMO Mark Abramowitz on speed versus agility in AI adoption
What happens to a brand when the story it tells about its AI adoption moves faster than the results it can actually show?
Agility isn't about telling that story faster. It's about being able to change what you say — repeatedly, as the technology changes — without losing the thread of what your company is actually for.
Today, we're going to talk about the widening gap between AI ambition and business reality, and what that means for enterprise marketing leaders. Specifically, we'll cover:
- The shift from selling an AI vision to proving tangible value.
- How AI is pushing marketing into closer…
The skinny
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