533 - The Open Marketplace For Barrel Trading with Beau Beckman of Hogshead
The bourbon world can feel like the Wild West sometimes, and right now, there's no part of it wilder than the aged whiskey barrel market. The price of barrels has gone from a skyrocketing asset and back down to a commodity. We're welcoming back Beau Beckman, a name you may remember from past shows, who is with a new venture called Hogshead. In this episode, we get into the challenges faced by both consumers and new brands in this confusing market. Beau is pulling back the curtain on the "gold rush" mentality and showing us how Hogshead aims to use technology to create a transparent, online…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.