Latest / Ecommerce Playbook: Numbers, Struggles & Growth
The UGC Bullsh*t Meter
Influencers, staged unboxing videos, paid posts — at this point, even people outside of the ecomm business know that most UGC isn’t actually user-generated. On this episode, Richard and Taylor go deep on the history of bullsh*t in advertising, the ethics of “fake UGC,” and Taylor’s barometer for determining how much BS is too much.
Show Notes:
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The skinny
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