Why Context Alone Won't Make AI Trustworthy | CDO Matters Ep. 109
Context is at the top of the hype cycle, and every vendor claims a piece of it. Malcolm Hawker, former Gartner analyst, argues trust needs two equal parts. Meaning: the system knows what you're asking, like what counts as an active customer. Truth: the answer is right, including whether Acme Inc and Acme Co are one customer or two. He shows how Anthropic, building Claude into its own analytics, learned more context doesn't fix truth. Investing in semantic layers but not in accurate data? This one's for you.
The skinny
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