Latest / The Kākā by Bernard Hickey
How Substack works to take (some) craziness out of America's elections
I spoke with Substack co-founder Hamish McKenzie yesterday, just before the Trump-Harris debate, about how Substack is doing its thing during the US elections.
He talks in particular about how Substack’s focus on paid subscriptions rather than ads has made political debate on the platform calmer, simpler, deeper and more satisfying than in other social media, where the ad-driven need to maximise outrage, tribalism and performative pile-ons has contributed to a polarisation and toxicity in politics more generally.
Hamish details Substack’s growth since the last US Presidential elections and…
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