Humanizing AI in B2B Marketing with Joe Lazer of A.Team
Great innovations come from great teams working together, doing more than they could individually.
And, to achieve this, companies first need to understand the problem they are trying to solve.
In this episode, we are joined by Joe Lazer, the fractional Head of Marketing at A.Team, a company revolutionizing how organizations build teams by leveraging AI. Joe shares insights into the tools developed at A.Team (Team Formation AI), the importance of brand storytelling in B2B marketing, and the emerging trend of internal evangelists as key drivers of brand and performance.
Listeners will learn…
The skinny
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