Exploring Google’s DMA Compliance & User Search Behavior with Siinda’s Stephanie Verilhac
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Stephanie Verilhac of Siinda discusses the EU's Digital Markets Act (DMA) and its impact on search behavior. Siinda's research with Near Media showed Google's dominance persists despite compliance changes, with users favoring its ecosystem. Regional differences in search trends were highlighted, including Irish “near me” preferences, French brand loyalty, and Germans' ad clicks. Photos, reviews, and business websites play key roles in user decisions. Verilhac noted Google's partial adherence to the DMA and challenges for smaller businesses in competing with large aggregators…
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