Brand Management in Uncertain Times

Sales Pipeline Radio · Jun 17, 2020 · 22m

This week's episode is called "Brand Management in Uncertain Times". Our guest, Karen Leland, is the President at Sterling Marketing Group.

Listen now for a lot of really great advice on brand framework, brand development, and even care and feeding of your brand, whether it's your personal brand, your team brand, your corporate brand. A lot of what we're talking about today is in her book, The Brand Mapping Strategy. Check it out, for sure.

We talk about building stronger personal, business, and team brands. I ask Karen to talk about those and how those are different and why it's important to…