Ask An Expert | Connecting With Consumers Post Purchase with 1010data VP Of Marketing Frank Riva
Did you know 58% of consumers never return after making an initial purchase? And that is because loyalty is fast and fleeting, especially in today’s complex and competitive eCommerce environment. Only focusing on a consumer's linear path-to-purchase risks losing sight of all the activity that happens after a purchase is made. The best predictors of what a consumer may do next lie within his or her online activity, not just from search to purchase but also in what happens beyond the purchase as well. In this live recording of our Ask An Expert interview, Omni Talk’s Chris Walton sat down with…
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